Purists of design, promoters of the Fuorisalone as a phenomenon of widespread creativity, don’t appreciate this. They don’t appreciate that Fashion, with all its strength, has sneaked in, among small and big furniture brands, among manufacturers of supertechnological devices and designers in search of visibility, subtracting spaces and attention. After years of investments and hard work to create an event that involves the whole city and that made Milan the world capital of design, here, among companies pride of Italian creativity but with turnovers that don’t withstand the competition, among the many pioneers and experimenters, among universities of the world and young talents that still struggle among insufficient budget and unreachable locations, appear on the same stage and at the same time the Great Fashion Designers and f..

Materials Village welcomes us at the entrance of Superstudio Più, in the Art Square, with a new spectacular mise en scène. This year, 3M, American leader company in scientific research on materials, astonishes us with an emotional installation curated by Matteo Thun & Partners that celebrate nature as a source of inspiration for significant and sustainable solutions. A Pinnacle of Reflections is a 14m high tower where visitors are invited to immerge in a colourful and kaleidoscopic world that recalls the extremely-rare blue morphic butterfly, on the basis of the multilayer optical FILM technological concept BY 3D Design: the transformation from caterpillar to butterfly is the symbol of innovation. Inside the installation you can therefore enjoy spectacular colours and shapes, and the lights reflected from layers of film crea..

On its third edition, Smart City is increasingly active and destined to grow in time. And its beginning on 13th March along with the Digital week, with the presence of Council Member Roberta Cocco, has a precise meaning. “It is human friendly Information technology that communicates with design” explains Emilio Genovesi CEO of Material ConneXion Italia and creator, with Chairman Rodrigo Rodriguez, of the exhibition. Technology must communicate with humans and Smart City is a reflection on topics of the future, on how to live urban areas. However, it does not want to propose an example of a sustainable city such as the ones that already exist in various countries, but points out a “latin way” to smart cities. Therefore a city that adjust to change, but just like Italian design adjusted to times, besides being functional, it has ..

The 90th anniversary of Flavio Lucchini and his long journey in fashion as creator of the most important magazines, art director, publisher, artist. At La Triennale di Milano a night dedicated to Lucchini's birthday, "Ricomincio da 90", celebrates the fruitfulness and continuous creative attention of an innovator who has left his mark in the fashion world in Milan. Saturday, October 27, 2018 from 9 pm we celebrate with a private event in the Hall of Honor with the movie LA MODA IN ALTRO MODO (project by Gisella Borioli, with the contribution of Oliviero Toscani and Giovanni Gastel, directed by Giovanni Gastel) and the presentation of book-autobiography IL DESTINO - dovevo fare il contadino ma ho incontrato la moda (e non sono uno stilista) in the presence of famous testimonials. To do the honors Stefano Boeri, President of the T..

An effervescent autumn in Superstudio 13 photographic studios, among new international advertising campaigns, global product launch and secured sets with unreachable celebrities. Cosmopolitan shot here its October cover with the curvy model Iskra Lawrence (in the photo) #bodypositive activist, queen of Instagram (4,2 million followers) and Ted Talk motivator. Rita Ora is a regular in our studios, she posed for Cosmopolitan, to then rush to the XFactor stage who attended her as international special guest. In addition, fashion week saw Tomorrow as protagonist, international multi-brand showroom, a small miracle as Italian management spread also in London, Hong, Kong, Paris and New York, a platform of sale, consulting, financial and communication services for consolidated and emerging brands. Simultaneously, a ton of beautiful models ani..