AT Superstudio Magazine

01/06/2019

PAOLA ANTONELLI: CAN NATURE BE REPAIRED?

She is the most famous, esteemed and the most sought-after. She is the curator of Architecture and Design sector of MoMa of New York, where she arrived very young answering a job-posting on a newspaper, but also of the Broken Nature exhibition at Triennale of Milan where she points the ﬁnger at the environmental disaster. Gisella Borioli met her on the occasion of Lexus International Design Award.

Your professional history is emblematic, especially in Italy. Is America always America?
I would rather say that New York is always New York. MoMa was an exceptional starting point. If you do something at MoMa, everyone sees it. There are extraordinary curators in the world that have not the visibility and opportunities that I have. However things are changing. There are many Biennials, Triennials, Design Weeks that are becoming popular, in Indiana, Istanbul, Beijing for example. Curators search for innovation. Nothing better than having the opportunity to discover other cities.

01/05/2019

| DESIGN, EDITORIAL

THE NUMBERS OF DESIGN WEEK 2019: QUALITY VS QUANTITY

Posted by: Gisella Borioli

Like every year, at the end of the Design Week of Milan, the same-old farce of figures (and visitors) takes place and whoever gives the highest ones, as in a fishing contest whoever catches the biggest one. No one makes a difference among typologies, substance, message, purpose of the events, as long as the biggest crowd is reported, and any means is legitimate. It is not important to make a distinction among operators and creatives and groups of youngsters full of beer (irregularly sold cheaply in the streets of design) or the parades with drums or irreverent masquerades like sumo fighters with huge fake bellies wandering around the showrooms. There are then the “easy-click” ones, attracted by spectacular installations such as the zipper on the facade or the pierced-woman-chair by Gaetano Pesce, that have a little to do with the desi..

01/05/2019

| DESIGN

LIKE A TEMPORARY MUSEUM

The first hour ambition, dating back to year 2000, to present new entries for the house and interiors, in a non-conventional way, that leave space to emotion and culture, during the years has brought to Superstudio increasingly sensational mise-en-scènes that led the way to new means of exhibiting design. Superdesign Show faithful to its traditional configuration and yet in continuous evolution, with 2019 edition has once again surprised with its museum-like installations. The performance among a dancer, lights and four totem-robots that interacted and moved in perfect synchrony by Lexus. The tower by Matteo Thun for 3M, an obelisk that outside reflected the sky, and inside enchanted with a flock of luminous butterflies. The immense white and black room of Korea where tradition and modernity chased one another in a play of contrasts. ..

01/05/2019

| DESIGN, EVENTS

A LIVE GATE

Launched for Design Week 2019, a large videowall that points out the entrance of Superstudio Più and invites you in. On screens that take up to 40,5 metres, an alternation of names and activities of the permanent occupants, schedule of the forthcoming events, news images and previews, create an enormous moving newspaper wall. It is the first installation of a kind, created by Wave&Co, whose director described: “Tradition and innovation find the perfect bond in this gate that follows the entrance’s solid and pre-existing form and adds a technological element that encourages the image communication, grabbing passers-by attention.

01/05/2019

| DESIGN, FASHION

EVERYONE’S OWN WEEK?

Purists of design, promoters of the Fuorisalone as a phenomenon of widespread creativity, don’t appreciate this. They don’t appreciate that Fashion, with all its strength, has sneaked in, among small and big furniture brands, among manufacturers of supertechnological devices and designers in search of visibility, subtracting spaces and attention. After years of investments and hard work to create an event that involves the whole city and that made Milan the world capital of design, here, among companies pride of Italian creativity but with turnovers that don’t withstand the competition, among the many pioneers and experimenters, among universities of the world and young talents that still struggle among insufficient budget and unreachable locations, appear on the same stage and at the same time the Great Fashion Designers and f..

09/04/2019

| ARTS

NEW MUSEUM OF DESIGN AT TRIENNALE OF MILAN: FROM THEMATIC TO PERMANENT MUSEUM

Posted by: Gisella Borioli

07/04/2019

| DESIGN

A KALEIDOSCOPE IN A TOWER

Materials Village welcomes us at the entrance of Superstudio Più, in the Art Square, with a new spectacular mise en scène. This year, 3M, American leader company in scientific research on materials, astonishes us with an emotional installation curated by Matteo Thun & Partners that celebrate nature as a source of inspiration for significant and sustainable solutions. A Pinnacle of Reﬂections is a 14m high tower where visitors are invited to immerge in a colourful and kaleidoscopic world that recalls the extremely-rare blue morphic butterﬂy, on the basis of the multilayer optical FILM technological concept BY 3D Design: the transformation from caterpillar to butterfly is the symbol of innovation. Inside the installation you can therefore enjoy spectacular colours and shapes, and the lights reflected from layers of film crea..

01/04/2019

| ARTS

INNOVATION&TRADITION

Posted by: Gisella Borioli

01/04/2019

| DESIGN, EVENTS, INNOVATION

SMART CITY 2019

On its third edition, Smart City is increasingly active and destined to grow in time. And its beginning on 13th March along with the Digital week, with the presence of Council Member Roberta Cocco, has a precise meaning. “It is human friendly Information technology that communicates with design” explains Emilio Genovesi CEO of Material ConneXion Italia and creator, with Chairman Rodrigo Rodriguez, of the exhibition. Technology must communicate with humans and Smart City is a reflection on topics of the future, on how to live urban areas. However, it does not want to propose an example of a sustainable city such as the ones that already exist in various countries, but points out a “latin way” to smart cities. Therefore a city that adjust to change, but just like Italian design adjusted to times, besides being functional, it has ..

01/04/2019

| ARTS

PAOLA ANTONELLI: CAN NATURE BE REPAIRED?

THE NUMBERS OF DESIGN WEEK 2019: QUALITY VS QUANTITY

LIKE A TEMPORARY MUSEUM

A LIVE GATE

EVERYONE’S OWN WEEK?

NEW MUSEUM OF DESIGN AT TRIENNALE OF MILAN: FROM THEMATIC TO PERMANENT MUSEUM

A KALEIDOSCOPE IN A TOWER

INNOVATION&TRADITION

SMART CITY 2019

THE EXHIBITION THAT DOES NOT EXIST