IT | EN
01/10/2019
 | EVENTS
An International event dedicated to men. Superstudio will be “the place to be”, an area where you can let your curiosity run wild and treat with a moment dedicated to yourself; trim the beard, try on tailor-made clothes, taste spirits and fine cigars. Three days entirely dedicated to men’s passions in all its forms, to be spent also in sweet company. Man’s World is in fact a source of present ideas for every woman, definitely not to be missed. Many top brands are present at Man’s World Winter Edition, creators in the luxury wear, such as E. Marinella, Albeni 1905, Carlo Alberto, of health & beauty, food & beverage, technology, sport and motors. Over 60 exhibitors including small artisans and professionals that describe their own brand to guests in a direct and experiential way. Curiosity: Man’s World made its debut ..
22/07/2019
 | ARTS
12/07/2019
 | FASHION, INNOVATION
The most striking news in the last two seasons of Man Fashion, the White Street Market on stage at Superstudio Più with a unique cocktail of fashion, street style, sportswear. Urban culture, environment integrity, street art, events, talks, videos and installations that have covered the topic of plastic recycle. The recipe by Max Bizzi founder of WHITE is innovative and brave: not only top brands and companies, not only the usual commitment to attract the most important international buyers, but a fashion village that makes Sustainability the real essence of every project on show. “Buy less, choose well, make it last”, says Vivienne Westwood, special guest of the latest edition, in her manifesto. “We are at the beginning of a route leading to the renovation of men fashion week” - claims Bizzi, founder of WHITE - “and I am happy..
11/06/2019
 | BOOKS, FASHION, PEOPLE

Extremely reserved, unreachable, even algid: who is actually Giorgio Armani? The new book by Tony di Corcia published by Cairo Editore, tries to answer this question by interviewing journalists, fashion designers and important figures of culture, top models, actresses, going through the steps of an extraordinary existence that begins with its own brand in 1975 that then originated an international empire. On the fashion designer’s 85th birthday (11th July), Superstudio hosted the first preview of the presentation of the book that according to the author’s will, concentrates on the man, narrating Giò’s (as his mother Maria used to call him) childhood, fondness, friendships, personalities, feelings...

03/06/2019
 | ARTS, BOOKS, EVENTS

"Man on the Moon” exhibition will be the protagonist in June, it recalls the Ghost Book theme, a new editorial and multimedia project on Italian art photography, founded by Giorgio Racca. Pier Paolo Pitacco, art-director and well-known artist at Superstudio for his numerous collaborations, in charge of graphics and contents explains: “Ghost presents original and uncommon stories, alternating great names and emerging young ones. The number 5 volume, just like the exhibition, is indeed dedicated to the 50th anniversary since the Moon landing. About ten authors describe their personal vision of the satellite with their photographs. An evocative and fascinating exhibition and a step to create a community that shares research of quality and that finds itself in a class publication”. 

02/06/2019
 | INNOVATION, PEOPLE
With three questions to Alvise Braga IIIa, founder and chairman of the company TXT e-solutions and of the start-up Sense-immaterial Reality, we discover how new technologies will bring more beauty around us. Design, fashion, art, digitalization and innovation. How can/should these elements dialogue with each other? The boarders among art, design, fashion, technology, in all their forms and for everyone’s taste and culture, will continue to lessen until they disappear. Can we oppose to these transformations? Of course not, we must navigate in the new ocean, with courage, as well as with competence and creativity.What is it going to change over the next ten or twenty years?I think there will be an end to the most extreme forms of “I produce in excess, I sell at diminishing “price points”, I place the rest on alternati..
01/06/2019
 | ARTS
01/06/2019
 | ARTS
01/06/2019
 | ARTS, INNOVATION, INSIDE
An ambitious project by CLEVERCities: to promote and create between today and 2023 green infrastructures and innovative natural solutions. Superstudio has been pioneer of times, and in 2014 hosted on the Roof the first large urban vegetable garden in Milan, a green project by Fondazione Pistoletto, with the permanent “Third Paradise” installation by the well-known artist. The project continued on the occasion of Expo2015 with the first paddy field on roof by Coltivare la Città association. The Roof Tour supported by CLEVERCities ends right at Superstudio: on 14th June a guided visit from 5pm by Ambiente Italia in collaboration with ROOF-matters and Ordine degli Architetti of Milan. Info: areart@superstudiogroup.com
01/06/2019
 | INNOVATION
Taking care of our planet. For Superstudio this is a priority at the base of many business decisions that have marked the year's innovation. 100% sustainable power: in consideration of the large consumptions, moving from traditional to ecofriendly power has ensured a much improved ecological impact on environment. Smart air-conditioning: in large and industrial spaces heating is one of the items that mostly affect costs and, even more, pollution. The newly installed digital system allows to control temperature in the various spaces according to what is hosted, with a remarkable saving. A vegetable garden on the roof: if in Tokyo having a garden on the roof is a legal obligation, in a city with so much cement like our Milan it is not a popular habit. Since 2014 we have created a vegetable garden and a lawn covering..
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