AT Superstudio Magazine

01/10/2019

READY FOR THE FUTURE?

In this liquid, or better said gaseous world, where disciplines, professions, visions intersect one another, creating new professions still difficult to frame and define, the digitalization, robotization, artificial intelligence, augmented reality, dematerialization, advanced technologies and other extreme forms defined by algorithms and other crazy ideas, become the keys to enter the future where everything mixes, contaminates, regenerates. Generations that coexist and produce ask themselves: where will we end to? Enlightening is the position of sociologist Francesco Morace Chairman of Future Concept Lab Research Institute and creator of “Festival della Crescita”: «to combine the best way culture of the project and commerce 5.0- it is necessary to elaborate a new sense of enterprise, where converging in a balanced way the machine le..

01/10/2019

| EVENTS, INSIDE

20+20=2020: THE YEAR OF SUPERSTUDIO MAXI

Forty years ago that was not the Tortona District, but an industrial inner suburb of Milan of the first Superstudio founded by the journalists-editors couple Flavio Lucchini and Gisella Borioli (later on, after the exit of business partner Fabrizio Ferri, renamed Superstudio 13) that had as mission the image of fashion with photographic studios and all connected services. Twenty years after, a few steps away, Superstudio Più is born, a cultural/commercial hub open to fashion, design, art, innovation, the first of its kind in the city. Twenty years later, the third twenty years period of activity, responding to the creative need of the city, takes up the challenge of Milan 2030 including the suburbs, supported by the Mayor Sala and the local administration. 2020 will be year 0 of Superstudio Maxi, the new location that will be add..

01/10/2019

| EVENTS

BLACK GOLD

Espresso coffee, mocha, Neapolitan or American, in capsule or decaffeinated, the coffee ritual is art and pleasure at the same time. The habits and traditions pertaining to its preparation seem to lose in the night of times, characterising every town of the planet with its irresistible variations. From the persisting scent of roasted beans to the intense and creamy aroma that emanate from the cup, this is the “blend” that “The Milan Coffee Festival”, international event dedicated to handcrafted coffee and its numerous variations, wants to offer. A celebratory event arrived in Milan in 2018 after the successful achievement in London, Amsterdam, Los Angeles and New York, unmissable for all coffee lovers, professionals and operators in the sector. Visitors will have the opportunity to participate in a series of tastings, interactive ..

01/10/2019

| EVENTS

THE LUXURY OF A SELF-TREAT TIME

An International event dedicated to men. Superstudio will be “the place to be”, an area where you can let your curiosity run wild and treat with a moment dedicated to yourself; trim the beard, try on tailor-made clothes, taste spirits and fine cigars. Three days entirely dedicated to men’s passions in all its forms, to be spent also in sweet company. Man’s World is in fact a source of present ideas for every woman, definitely not to be missed. Many top brands are present at Man’s World Winter Edition, creators in the luxury wear, such as E. Marinella, Albeni 1905, Carlo Alberto, of health & beauty, food & beverage, technology, sport and motors. Over 60 exhibitors including small artisans and professionals that describe their own brand to guests in a direct and experiential way. Curiosity: Man’s World made its debut ..

22/07/2019

| ARTS

SCULPTURE TALKS ITALIAN

12/07/2019

| FASHION, INNOVATION

WHITE PRESENTS SUSTAINABILITY

The most striking news in the last two seasons of Man Fashion, the White Street Market on stage at Superstudio Più with a unique cocktail of fashion, street style, sportswear. Urban culture, environment integrity, street art, events, talks, videos and installations that have covered the topic of plastic recycle. The recipe by Max Bizzi founder of WHITE is innovative and brave: not only top brands and companies, not only the usual commitment to attract the most important international buyers, but a fashion village that makes Sustainability the real essence of every project on show. “Buy less, choose well, make it last”, says Vivienne Westwood, special guest of the latest edition, in her manifesto. “We are at the beginning of a route leading to the renovation of men fashion week” - claims Bizzi, founder of WHITE - “and I am happy..

11/06/2019

| BOOKS, FASHION, PEOPLE

PRESENTATION OF ARMANI’S BIOGRAPHY

Extremely reserved, unreachable, even algid: who is actually Giorgio Armani? The new book by Tony di Corcia published by Cairo Editore, tries to answer this question by interviewing journalists, fashion designers and important figures of culture, top models, actresses, going through the steps of an extraordinary existence that begins with its own brand in 1975 that then originated an international empire. On the fashion designer’s 85th birthday (11th July), Superstudio hosted the first preview of the presentation of the book that according to the author’s will, concentrates on the man, narrating Giò’s (as his mother Maria used to call him) childhood, fondness, friendships, personalities, feelings...

03/06/2019

| ARTS, BOOKS, EVENTS

THEN COMES THE ITALIAN ART PHOTOGRAPHY

"Man on the Moon” exhibition will be the protagonist in June, it recalls the Ghost Book theme, a new editorial and multimedia project on Italian art photography, founded by Giorgio Racca. Pier Paolo Pitacco, art-director and well-known artist at Superstudio for his numerous collaborations, in charge of graphics and contents explains: “Ghost presents original and uncommon stories, alternating great names and emerging young ones. The number 5 volume, just like the exhibition, is indeed dedicated to the 50th anniversary since the Moon landing. About ten authors describe their personal vision of the satellite with their photographs. An evocative and fascinating exhibition and a step to create a community that shares research of quality and that finds itself in a class publication”.

02/06/2019

| INNOVATION, PEOPLE

RIDING ON TECHNOLOGY

Posted by: Gisella Borioli

With three questions to Alvise Braga IIIa, founder and chairman of the company TXT e-solutions and of the start-up Sense-immaterial Reality, we discover how new technologies will bring more beauty around us. Design, fashion, art, digitalization and innovation. How can/should these elements dialogue with each other? The boarders among art, design, fashion, technology, in all their forms and for everyone’s taste and culture, will continue to lessen until they disappear. Can we oppose to these transformations? Of course not, we must navigate in the new ocean, with courage, as well as with competence and creativity.What is it going to change over the next ten or twenty years?I think there will be an end to the most extreme forms of “I produce in excess, I sell at diminishing “price points”, I place the rest on alternati..

01/06/2019

| ARTS

NEW DIGITAL AND MULTI-SENSORY MUSEUM IN TOKYO

Posted by: Chiara Ferella Falda