AT Superstudio Magazine

03/06/2019

THEN COMES THE ITALIAN ART PHOTOGRAPHY

"Man on the Moon” exhibition will be the protagonist in June, it recalls the Ghost Book theme, a new editorial and multimedia project on Italian art photography, founded by Giorgio Racca. Pier Paolo Pitacco, art-director and well-known artist at Superstudio for his numerous collaborations, in charge of graphics and contents explains: “Ghost presents original and uncommon stories, alternating great names and emerging young ones. The number 5 volume, just like the exhibition, is indeed dedicated to the 50th anniversary since the Moon landing. About ten authors describe their personal vision of the satellite with their photographs. An evocative and fascinating exhibition and a step to create a community that shares research of quality and that finds itself in a class publication”.

02/06/2019

| INNOVATION, PEOPLE

RIDING ON TECHNOLOGY

Posted by: Gisella Borioli

With three questions to Alvise Braga IIIa, founder and chairman of the company TXT e-solutions and of the start-up Sense-immaterial Reality, we discover how new technologies will bring more beauty around us. Design, fashion, art, digitalization and innovation. How can/should these elements dialogue with each other? The boarders among art, design, fashion, technology, in all their forms and for everyone’s taste and culture, will continue to lessen until they disappear. Can we oppose to these transformations? Of course not, we must navigate in the new ocean, with courage, as well as with competence and creativity.What is it going to change over the next ten or twenty years?I think there will be an end to the most extreme forms of “I produce in excess, I sell at diminishing “price points”, I place the rest on alternati..

01/06/2019

| ARTS

NEW DIGITAL AND MULTI-SENSORY MUSEUM IN TOKYO

Posted by: Chiara Ferella Falda

01/06/2019

| ARTS

INSTINCT AND REASONING

Posted by: Gisella Borioli

01/06/2019

| ARTS, INNOVATION, INSIDE

ROOFTOUR IN MILAN

An ambitious project by CLEVERCities: to promote and create between today and 2023 green infrastructures and innovative natural solutions. Superstudio has been pioneer of times, and in 2014 hosted on the Roof the first large urban vegetable garden in Milan, a green project by Fondazione Pistoletto, with the permanent “Third Paradise” installation by the well-known artist. The project continued on the occasion of Expo2015 with the first paddy field on roof by Coltivare la Città association. The Roof Tour supported by CLEVERCities ends right at Superstudio: on 14th June a guided visit from 5pm by Ambiente Italia in collaboration with ROOF-matters and Ordine degli Architetti of Milan. Info: areart@superstudiogroup.com

01/06/2019

| INNOVATION

GREEN IS THE NEW TREND

Taking care of our planet. For Superstudio this is a priority at the base of many business decisions that have marked the year's innovation. 100% sustainable power: in consideration of the large consumptions, moving from traditional to ecofriendly power has ensured a much improved ecological impact on environment. Smart air-conditioning: in large and industrial spaces heating is one of the items that mostly affect costs and, even more, pollution. The newly installed digital system allows to control temperature in the various spaces according to what is hosted, with a remarkable saving. A vegetable garden on the roof: if in Tokyo having a garden on the roof is a legal obligation, in a city with so much cement like our Milan it is not a popular habit. Since 2014 we have created a vegetable garden and a lawn covering..

01/06/2019

| DESIGN, INNOVATION, PEOPLE

PAOLA ANTONELLI: CAN NATURE BE REPAIRED?

Posted by: Gisella Borioli

She is the most famous, esteemed and the most sought-after. She is the curator of Architecture and Design sector of MoMa of New York, where she arrived very young answering a job-posting on a newspaper, but also of the Broken Nature exhibition at Triennale of Milan where she points the ﬁnger at the environmental disaster. Gisella Borioli met her on the occasion of Lexus International Design Award.

Your professional history is emblematic, especially in Italy. Is America always America?
I would rather say that New York is always New York. MoMa was an exceptional starting point. If you do something at MoMa, everyone sees it. There are extraordinary curators in the world that have not the visibility and opportunities that I have. However things are changing. There are many Biennials, Triennials, Design Weeks that are becoming popular, in Indiana, Istanbul, Beijing for example. Curators search for innovation. Nothing better than having the opportunity to discover other cities.

01/05/2019

| DESIGN, EDITORIAL

THE NUMBERS OF DESIGN WEEK 2019: QUALITY VS QUANTITY

Posted by: Gisella Borioli

Like every year, at the end of the Design Week of Milan, the same-old farce of figures (and visitors) takes place and whoever gives the highest ones, as in a fishing contest whoever catches the biggest one. No one makes a difference among typologies, substance, message, purpose of the events, as long as the biggest crowd is reported, and any means is legitimate. It is not important to make a distinction among operators and creatives and groups of youngsters full of beer (irregularly sold cheaply in the streets of design) or the parades with drums or irreverent masquerades like sumo fighters with huge fake bellies wandering around the showrooms. There are then the “easy-click” ones, attracted by spectacular installations such as the zipper on the facade or the pierced-woman-chair by Gaetano Pesce, that have a little to do with the desi..

01/05/2019

| DESIGN

LIKE A TEMPORARY MUSEUM

The first hour ambition, dating back to year 2000, to present new entries for the house and interiors, in a non-conventional way, that leave space to emotion and culture, during the years has brought to Superstudio increasingly sensational mise-en-scènes that led the way to new means of exhibiting design. Superdesign Show faithful to its traditional configuration and yet in continuous evolution, with 2019 edition has once again surprised with its museum-like installations. The performance among a dancer, lights and four totem-robots that interacted and moved in perfect synchrony by Lexus. The tower by Matteo Thun for 3M, an obelisk that outside reflected the sky, and inside enchanted with a flock of luminous butterflies. The immense white and black room of Korea where tradition and modernity chased one another in a play of contrasts. ..

01/05/2019

| DESIGN, EVENTS

A LIVE GATE

Launched for Design Week 2019, a large videowall that points out the entrance of Superstudio Più and invites you in. On screens that take up to 40,5 metres, an alternation of names and activities of the permanent occupants, schedule of the forthcoming events, news images and previews, create an enormous moving newspaper wall. It is the first installation of a kind, created by Wave&Co, whose director described: “Tradition and innovation find the perfect bond in this gate that follows the entrance’s solid and pre-existing form and adds a technological element that encourages the image communication, grabbing passers-by attention.