A huge digital clock marks days hours minutes and seconds until the opening of Superstudio’s third location, Superstudio Maxi, with the largest private exhibiting space in the city. An iconic place, in the suburbs just beyond Navigli, in the beautiful area that hosts important universities such as Iulm, Naba, Domus Academy and prestigious building that make the area surrounded by green of the streets such as via Santander, Del Bon, Moncucco and by great architectural firms such as Parallelo by Mario Cuccinella, The Sign-CMR by Massimo Roj, the extension of Iulm with the tower by studio 5+1AA Alfonso Femia Gianluca Peluffo. The renovation of Gio Ponti building in via Famagosta by Studio Prisma. Time runs fast while renovation of the building, equipped with all the most futuristic systems, regenerates and changes the look of the old deter..

The new center is in the suburbs. “Over the past years, Milan city centre has been progressively expanding and thus many districts once regarded as suburbs feel to be a part of the transformation of Milan. We are lucky to live in a city that is not too big, and can be walked through. The constant collaboration between institutions and business ensures that many people can be part of the change. With the history of Superstudio the direction is obvious, let’s just think of how districts we live in have changed and contributed in the evolution of Superstudio. The challenge of Barona and Moncucco is probably the culmination of this issue, as it is a district that is already changing and will change more thanks to Superstudio Maxi, also because it is focused on young generations. These are the same purposes as the Municipality of Milan tha..

The importance of dialogue between the public and the private. “I thank Superstudio for sharing this risky business and courageous choice with the Municipality of Milan. It is the continuous widening of unique history remembering that Superstudio was the first to invest in a former abandoned industrial area, attracting new skills and scattering a viral experience such as the Fuorisalone. Once the success was achieved, this story did not stop, as often happens. The widening of Tortona district towards Famagosta is recognition and sharing of what the Municipality of Milan is doing to the suburbs. Thanks to Gisella they did not rest on their labels, and today Tommaso’s debut proves that the torch can be passed on to the next generation. I like to remember how Gisella and Tommaso came to present us the idea of Superstudio Maxi, in the pre..

The history of forty years of the Milanese Superstudio, progressing at the same pace as the city change, often anticipating it, has been presented at the Triennale. In a space filled with personalities and guests, with greeting by the President of Triennale Stefano Boeri and speeches by the council members of the Municipality of Milan Cristina Tajani and Pierfrancesco Maran, the video-story described the transition of the culture and the art from the centre to the suburbs, that became, thanks to Superstudio, the new centre. So much mystery, hopes, and expectations in the change of decade of the current century: will the forthcoming years be the “belle époque” of the new millennium? The question opens an unknown world that will revolutionize our lives. Will adults of the ‘900 be unable to dialogue with digital natives, will the ju..

GIORGIO ARMANI: A DISCREET TECHNOLOGY THAT RESPECTS VALUES. A rare coherence that didn’t keep him, always being himself, from moving in harmony with times and align to innovations, Giorgio Armani became the Greatest and undisputed fashion creator acclaimed all over the world. “When I started working, everything was much different. Communication tools were the traditional ones, the bond between fashion and innovation were still at an early stage. Things have changed today: social media are extremely popular, and it is necessary to keep pace with them, bringing one’s own thoughts and personal vision on the most followed platforms. At the same time, big brands and big companies show always more interest and attention towards innovation, pointing more and more towards anathic and correct approach, complying with the environment and worl..

How many times does a blackout in the area, an unexpected breakdown, a tropical storm that occur increasingly often in Milan, a connection error on the network that make electricity go out during an event, or worst, a live television show? Rarely, luckily. However those many or few minutes of blackout may cause countless and irreparable damages. Continuing the upgrade and improvements, Superstudio Più points out an important news: starting from September 2019, the large venue of via Tortona 27 will be equipped with an emergency generator that will give power to the spaces for events and will get rid of all risks connected with low voltage and lack of electricity. The greater electricity consumption and the consequent increase of the interruptions of the supplies suggest an urgent implementation of a backup system that can guarantee conti..

2019 has been a year of great innovations for one of the most appreciated sportswear brands, along with the strengthening of the bond between Superstudio and the world of fashion. A permanent show-room of seven hundred square meters at Superstudio Più, C.P. Company, well-known brand founded by Massimo Osti in 1970 - third year in the Tristate group today, listed in Stock Exchange of Hong Kong- begins a new journey of renovation and growth that, starting from Via Tortona 27, foresees in three years new retail openings in Italy and abroad, including Holland, China with a particular focus on London. The company, whose’ success began long ago from the study of army uniforms made urban and “garment dyed”- the dyeing of an item of clothing, even of different materials, at the end of the manufacturing process, not using previously dyed te..

Perfect as a top-model, visionary as an all-round creative, cosmopolitan as a successful manager, charismatic as an opinion leader 4.0, famous as a diva, a media figure as a rock star, multitasking as a millennial, nice and pleasant as any girl, Chiara Ferragni often celebrates her success as an influencer and businesswoman with photo shootings and videos at Superstudio. Here she is in the latest performance in the Day Light space of Superstudio Più to immortalize her collection on socials. The following day she flew to Venice for the presentation of the documentary “Chiara Ferragni, Unposted” directed by Elisa Amoruso, that encourages to reflect on this young woman who, began from Cremona with a blog and became a global phenomenon.

Artist, sculptor, cultural businessman, and over the last ten years, designer, it is hard to define Kim Seung Hwan in only one discipline. “Organismi & Harmonie” presents a hybrid collection between sculpture and design, thus defining the new aesthetic direction taken by the artist. The exhibition curated by Martina Corgnati, highlights artifices and nature, modernism and archaism that reconnect to the geometric and mathematical laws and underlines the impeccable control by Korean sculptor of plastic materials, from bronze to polystyrene up to stone. Kim Seung Hwan begins his career in the nineties at Pietrasanta where he attends the Carrara Accademy, and then continue his journey in Asia. In 2008, together with his wife Lanki Jung, he founded, on the outskirts of Seoul, the large centre for contemporary art Dio Art Center that..

Global industry of digital design is continuously growing and absorbs constant innovations in harmony with new technologies. Facing such variety of aspirations and interactions, our way of learning, knowing and communicating has been shaped and so has the approach to reality, now increasingly “open-source” and cooperative. The Digital Design Days is focused on examining this landscape, offering a unique experience of research and inspiration, in a three days event summoning thousands of professionals from all over the world. And so, Superstudio is turning into the house of some of the most creative and brilliant minds of the field, welcoming innovative International brands committed to make business grow through digital design. 50 speakers, visionary storytellers and innovative thinkers ready to inspire and guide the public towards di..