The history of forty years of the Milanese Superstudio, progressing at the same pace as the city change, often anticipating it, has been presented at the Triennale. In a space filled with personalities and guests, with greeting by the President of Triennale Stefano Boeri and speeches by the council members of the Municipality of Milan Cristina Tajani and Pierfrancesco Maran, the video-story described the transition of the culture and the art from the centre to the suburbs, that became, thanks to Superstudio, the new centre. So much mystery, hopes, and expectations in the change of decade of the current century: will the forthcoming years be the “belle époque” of the new millennium? The question opens an unknown world that will revolutionize our lives. Will adults of the ‘900 be unable to dialogue with digital natives, will the ju..

GIORGIO ARMANI: A DISCREET TECHNOLOGY THAT RESPECTS VALUES. A rare coherence that didn’t keep him, always being himself, from moving in harmony with times and align to innovations, Giorgio Armani became the Greatest and undisputed fashion creator acclaimed all over the world. “When I started working, everything was much different. Communication tools were the traditional ones, the bond between fashion and innovation were still at an early stage. Things have changed today: social media are extremely popular, and it is necessary to keep pace with them, bringing one’s own thoughts and personal vision on the most followed platforms. At the same time, big brands and big companies show always more interest and attention towards innovation, pointing more and more towards anathic and correct approach, complying with the environment and worl..

How many times does a blackout in the area, an unexpected breakdown, a tropical storm that occur increasingly often in Milan, a connection error on the network that make electricity go out during an event, or worst, a live television show? Rarely, luckily. However those many or few minutes of blackout may cause countless and irreparable damages. Continuing the upgrade and improvements, Superstudio Più points out an important news: starting from September 2019, the large venue of via Tortona 27 will be equipped with an emergency generator that will give power to the spaces for events and will get rid of all risks connected with low voltage and lack of electricity. The greater electricity consumption and the consequent increase of the interruptions of the supplies suggest an urgent implementation of a backup system that can guarantee conti..

2019 has been a year of great innovations for one of the most appreciated sportswear brands, along with the strengthening of the bond between Superstudio and the world of fashion. A permanent show-room of seven hundred square meters at Superstudio Più, C.P. Company, well-known brand founded by Massimo Osti in 1970 - third year in the Tristate group today, listed in Stock Exchange of Hong Kong- begins a new journey of renovation and growth that, starting from Via Tortona 27, foresees in three years new retail openings in Italy and abroad, including Holland, China with a particular focus on London. The company, whose’ success began long ago from the study of army uniforms made urban and “garment dyed”- the dyeing of an item of clothing, even of different materials, at the end of the manufacturing process, not using previously dyed te..

Perfect as a top-model, visionary as an all-round creative, cosmopolitan as a successful manager, charismatic as an opinion leader 4.0, famous as a diva, a media figure as a rock star, multitasking as a millennial, nice and pleasant as any girl, Chiara Ferragni often celebrates her success as an influencer and businesswoman with photo shootings and videos at Superstudio. Here she is in the latest performance in the Day Light space of Superstudio Più to immortalize her collection on socials. The following day she flew to Venice for the presentation of the documentary “Chiara Ferragni, Unposted” directed by Elisa Amoruso, that encourages to reflect on this young woman who, began from Cremona with a blog and became a global phenomenon.

Artist, sculptor, cultural businessman, and over the last ten years, designer, it is hard to define Kim Seung Hwan in only one discipline. “Organismi & Harmonie” presents a hybrid collection between sculpture and design, thus defining the new aesthetic direction taken by the artist. The exhibition curated by Martina Corgnati, highlights artifices and nature, modernism and archaism that reconnect to the geometric and mathematical laws and underlines the impeccable control by Korean sculptor of plastic materials, from bronze to polystyrene up to stone. Kim Seung Hwan begins his career in the nineties at Pietrasanta where he attends the Carrara Accademy, and then continue his journey in Asia. In 2008, together with his wife Lanki Jung, he founded, on the outskirts of Seoul, the large centre for contemporary art Dio Art Center that..

Global industry of digital design is continuously growing and absorbs constant innovations in harmony with new technologies. Facing such variety of aspirations and interactions, our way of learning, knowing and communicating has been shaped and so has the approach to reality, now increasingly “open-source” and cooperative. The Digital Design Days is focused on examining this landscape, offering a unique experience of research and inspiration, in a three days event summoning thousands of professionals from all over the world. And so, Superstudio is turning into the house of some of the most creative and brilliant minds of the field, welcoming innovative International brands committed to make business grow through digital design. 50 speakers, visionary storytellers and innovative thinkers ready to inspire and guide the public towards di..

In this liquid, or better said gaseous world, where disciplines, professions, visions intersect one another, creating new professions still difficult to frame and define, the digitalization, robotization, artificial intelligence, augmented reality, dematerialization, advanced technologies and other extreme forms defined by algorithms and other crazy ideas, become the keys to enter the future where everything mixes, contaminates, regenerates. Generations that coexist and produce ask themselves: where will we end to? Enlightening is the position of sociologist Francesco Morace Chairman of Future Concept Lab Research Institute and creator of “Festival della Crescita”: «to combine the best way culture of the project and commerce 5.0- it is necessary to elaborate a new sense of enterprise, where converging in a balanced way the machine le..

Forty years ago that was not the Tortona District, but an industrial inner suburb of Milan of the first Superstudio founded by the journalists-editors couple Flavio Lucchini and Gisella Borioli (later on, after the exit of business partner Fabrizio Ferri, renamed Superstudio 13) that had as mission the image of fashion with photographic studios and all connected services. Twenty years after, a few steps away, Superstudio Più is born, a cultural/commercial hub open to fashion, design, art, innovation, the first of its kind in the city. Twenty years later, the third twenty years period of activity, responding to the creative need of the city, takes up the challenge of Milan 2030 including the suburbs, supported by the Mayor Sala and the local administration. 2020 will be year 0 of Superstudio Maxi, the new location that will be add..

Espresso coffee, mocha, Neapolitan or American, in capsule or decaffeinated, the coffee ritual is art and pleasure at the same time. The habits and traditions pertaining to its preparation seem to lose in the night of times, characterising every town of the planet with its irresistible variations. From the persisting scent of roasted beans to the intense and creamy aroma that emanate from the cup, this is the “blend” that “The Milan Coffee Festival”, international event dedicated to handcrafted coffee and its numerous variations, wants to offer. A celebratory event arrived in Milan in 2018 after the successful achievement in London, Amsterdam, Los Angeles and New York, unmissable for all coffee lovers, professionals and operators in the sector. Visitors will have the opportunity to participate in a series of tastings, interactive ..