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Posts with tag ‘green’
02/04/2021
 | ARTS
Posted by: Materially

The battle against air pollution increasingly involves production and in particular fashion and similar. The American shoe brand Converse has launched a public art initiative aimed at actively combating air pollution in cities around the world, as part of its current advertising campaign “City-Forests”.

The central concept of the project is the idea of "planting trees" where otherwise they could not grow, having local artists create a series of murals that absorb pollution and that attract and convert air pollutants into harmless nitrates.
These murals are made with a specific paint, called KNOxOUT...

01/06/2019
 | INNOVATION
Taking care of our planet. For Superstudio this is a priority at the base of many business decisions that have marked the year's innovation. 100% sustainable power: in consideration of the large consumptions, moving from traditional to ecofriendly power has ensured a much improved ecological impact on environment. Smart air-conditioning: in large and industrial spaces heating is one of the items that mostly affect costs and, even more, pollution. The newly installed digital system allows to control temperature in the various spaces according to what is hosted, with a remarkable saving. A vegetable garden on the roof: if in Tokyo having a garden on the roof is a legal obligation, in a city with so much cement like our Milan it is not a popular habit. Since 2014 we have created a vegetable garden and a lawn covering..
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