The touch of class and modernity in the large meeting rooms at Superstudio Maxi are called Stacy. This is the name of Arper’s iconic seat designed by Lievore Altherr studio. A simple, free and at the same time absolutely defined design. We often see it in the contract environments, leading sector for Arper, but Stacy responds to many wishes. In addition, it is light and stackable, ideal for setting up an audience quickly and elegantly. Combinations of colors, finishes, materials are innumerable. For Superstudio Maxi we have chosen the contrast between the seat’s white and the thin black structure as a recurring element in the three operating venues available to customers...

Amongst the themes featured at Superstudio Più we are glad to present DISCOVERING, a focus on a new designers’ generation and on the methods that shape their creations. The newness doesn’t stand as a reference to the age of the designers, it is a signal of the innovative power of their ideas. The Discovering section aims to present todays’ multifaceted design approach. We would like to highlight the works of those designers who are good interpreters of our time, capable to work in a balance between technology and craftsmanship, fantasy and rigour, objects and relations.   

The call to participate in the selection for Discovering is open to designers, architects, brands, research bodies engaged in the development of the following themes...

The laying of the huge sculpture Divine by Flavio Lucchini, occured in recent days at Superstudio Maxi, was such a fascinating adventure that it deserved a video documenting the event.
Divine, that was conceived in 2007 for a city project that did not materialize, was however created by the artist and built next to his atelier waiting for the right occasion. This happened with the opening of the new big exhibition space Superstudio Maxi, in Via Moncucco in Milan. As for the other venues of Superstudio group, also to the latest location is destined a spectacular and favorable artwork about fashion, design, art and beauty...

Yesterday morning at Triennale there was a really super conference that brought together representatives of Triennale, Fiera di Milano, Salone del Mobile, FederlegnoArredo, Adi Design Museum - Compasso d’Oro, Fuorisalone network, Camera della Moda, Regione Lombardia, Federalberghi to talk about the future of Milan as a resilient design capital. But above all, they talked about Milan Design Week of September 2021, hastily born to give a signal of rebirth, which is becoming a moment of solidarity and collective creativity. The moment when Supersalone (as it was renamed on the occasion of Salone del Mobile), Triennale (turning into urban outpost of the Salone), projects of Fuorisalone (with Superstudio and all other operators) will be giving a sign of tangible renewal of projects and relationships...

The designer Giovanni Levanti is the third protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 22nd June with Luigi Serafini.

What are the origins of sculptures? According to Flavio Lucchini it certainly arises from an idea that turns into a sketch, than into a design, materializing itself in a painting, eventually occupying the space in its three dimensions. The exhibition “FLAVIO LUCCHINI: PAINTINGS & MORE” in MyOwnGallery (Superstudio’s gallery) illustrates this path behind Toys sculptures. The photos have been taken by Angelica Cantù Rajnoldi, a young photographer of great sensivity. There are also other paintings, never exposed to the public, and small sculptures in addition to an immaterial experience to live with your own smartphone. 

Paintings: only the soul of dresses Switching from the graphics of his first works to the art-direction of fashion magazines, he was stunned by the change of the femininity ideal...

Maurizio di Robilant is the founder of agency Robilant & Associati and president of Italia Patria della Bellezza Foundation, a no profit project whose aim is to relaunch Italian cultural and touristic identity. We asked him at what stage our beautiful country is in the enhancement of entrepreneurial and territorial resources and which role is played by communication in this path that also Superstudio has embraced since its beginning.

Italy is the cradle of beauty. Was the idea to create Italia Patria della Bellezza Foundation born from a personal passion only or also from your professional experience?                                                                  
Both certainly, but there is no doubt that my passionate culture about the value...

“Materials have always been important to all human activities and to the design world. We are made of matter as well as thought, but also of soul, as someone could say. The solid side of our lives will always be important”.

With these words, Emilio Genovesi, the CEO and soul of Materially for many years, has photographed the key role of materials in the design culture. The solid side is coming back at Milan Design Week in 2021 in the Materials Village hosted by Superstudio. This year, there will be a Special Edition in terms of dimensions and meaning that will recall companies coming from different fields to work around a single theme: innovative and eco-friendly materials for daily life.
Dwelling has never been as liquid as during these last fifteen months. Home has become an office and a school, spaces have turned into gyms, private means of transport into private places, highlighting a trend that for many years saw airports transformed in shopping malls and hotels in spa and galleries...

INVITATION

Matrix4Design in partnership with Superstudio

invite you to the fourth virtual tour

AN ITALIAN (ARCHITECT) IN… NEW YORK

with Ada Tolla and Giuseppe Lignano, founders di LOT-EK,

in conversation with Laura Ragazzola

Live streaming Tuesday, 15 June 2021 at 3.00 pm

Here is the link to subscribe

The collaboration between Superstudio Maxi and the nearby IULM University, with its garden of international students and ideas production, its vivacity and availability, ensures an exchange of experiences and training and entertainment opportunities that will enrich the cultural offer of Barona. A collaboration starting from the very opening of the centre, on September 5th 2021, with the presence of different initiatives curated by IULM, that is to say a workshop about artificial intelligence applied to Fashion and Design. Guido Di Fraia, Founder and CEO of IULM AI Lab and Pro-rector for Innovation and Artificial Intelligence at University, tells us how artificial intelligence is developing, proposing a reflection on ethical social and cultural questions that this impressive technological advancement brings with...