The Discovering section of Superdesign Show, set in the purity of the Gallery space, brings to the fore the thoughts, processes, styles and final products that characterize a “wise” trend of contemporary design. Nature, relationships, storytelling, study, technique and technology, observation are the basis of the presented projects. Creativity turns into an enthusiastic and purposeful energy. 

DISCOVERING has selected exhibitors and projects from different contexts, ranging from architectural studios, to museums, academic experimentation, guided but extremely free to European projects aimed at circularity, passing from the manufacturing companies that combine traditional wisdom, new techniques, the style of young designers and a careful awareness of environmental issues...

Amongst the themes featured at Superstudio Più we are glad to present DISCOVERING, a focus on a new designers’ generation and on the methods that shape their creations. The newness doesn’t stand as a reference to the age of the designers, it is a signal of the innovative power of their ideas. The Discovering section aims to present todays’ multifaceted design approach. We would like to highlight the works of those designers who are good interpreters of our time, capable to work in a balance between technology and craftsmanship, fantasy and rigour, objects and relations.   

The call to participate in the selection for Discovering is open to designers, architects, brands, research bodies engaged in the development of the following themes...

Almost 40 years after the birth of its first hub, 20 years after the establishment of Superstudio Più and passing through a series of events, evolutions, innovations, regenerations of post-industrial spaces, presentations of ideas and works around photography, design and creativity, Superstudio Group presents a new creature in a new space: Superstudio MAXI. Superstudio MAXI, is the new family member of Superstudio Group’s venues: Superstudio 13 and Superstudio Più. Together the three spaces will present during the next Milan Design Week a complete panorama focused on the theme of design innovation. The shows will encompass over 30,000 square meters on three locations within walking distance.

Superstudio MAXI will host a brand-new exhibition format: "DNADesignNatureArchitecture. The world of tomorrow". The show is based on a farsighted concept which, as event organizers and design week experts, we urgently feel the need to offer to visitors and to a precise cluster of exhibitors.
The perfect space to host DNADesign Nature Architecture. Superstudio Maxi is going to be the first Milanese building for temporary events provided with Leed certification. Completely revamped, luminous, grand and open location, powered by solar panels and renewable energy to embrace the lifestyle of the future and it is located in an extremely promising area of the city...