The Discovering section of Superdesign Show, set in the purity of the Gallery space, brings to the fore the thoughts, processes, styles and final products that characterize a “wise” trend of contemporary design. Nature, relationships, storytelling, study, technique and technology, observation are the basis of the presented projects. Creativity turns into an enthusiastic and purposeful energy. 

DISCOVERING has selected exhibitors and projects from different contexts, ranging from architectural studios, to museums, academic experimentation, guided but extremely free to European projects aimed at circularity, passing from the manufacturing companies that combine traditional wisdom, new techniques, the style of young designers and a careful awareness of environmental issues...

Set on over 200 m2 of the Gallery area of Superstudio Più, FiberEUse is a totally circular exhibition that closes an European project lasted 4 years and presents the final results of the research coordinated by the Department of Mechanical Engineering of Politecnico of Milan.

In a world where sustainability is a daily topic, the Discovering section of Superdesign Show presents, from September 4 to 10, a project that represents in an absolutely complete way the feasibility of a transition to the circular economy, materials reuse in a perspective of total sustainability. Following a circular path visitors will have the opportunity to know the process and the results of FiberEUse project...

Amongst the themes featured at Superstudio Più we are glad to present DISCOVERING, a focus on a new designers’ generation and on the methods that shape their creations. The newness doesn’t stand as a reference to the age of the designers, it is a signal of the innovative power of their ideas. The Discovering section aims to present todays’ multifaceted design approach. We would like to highlight the works of those designers who are good interpreters of our time, capable to work in a balance between technology and craftsmanship, fantasy and rigour, objects and relations.   

The call to participate in the selection for Discovering is open to designers, architects, brands, research bodies engaged in the development of the following themes...