SUPERSALONE SUPERSTUDIO SUPERBOERI
Yesterday morning at Triennale there was a really super conference that brought together representatives of Triennale, Fiera di Milano, Salone del Mobile, FederlegnoArredo, Adi Design Museum - Compasso d’Oro, Fuorisalone network, Camera della Moda, Regione Lombardia, Federalberghi to talk about the future of Milan as a resilient design capital. But above all, they talked about Milan Design Week of September 2021, hastily born to give a signal of rebirth, which is becoming a moment of solidarity and collective creativity. The moment when Supersalone (as it was renamed on the occasion of Salone del Mobile), Triennale (turning into urban outpost of the Salone), projects of Fuorisalone (with Superstudio and all other operators) will be giving a sign of tangible renewal of projects and relationships.
Led by Stefano Boeri, Mayor Giuseppe Sala, the council member Cristina Tajani and with the support of the council member for Culture of the Region Stefano Bruno Galli, everyone brought proofs, projects and satisfaction for this event that finally seems to reassemble everyone under the new simple and essential claim “ Design is Milano is Design”, recognising the role of the city as a corollary to the great furniture fair.
Superstudio has been committed to this recognition and common purpose for 15 years (since Gisella Borioli was part of the Strategic Committee of the then Mayor Letizia Moratti) with the effective support of the Comune, its mayors, its council members who were against a certain coldness of the Salone.
As Stefano boeri reminded us, in the multiple role of President of Triennale, designer of Supersalone and Triennale-Fuorisalone in September: “This conference is the expression of the creative energy of Milan that doesn’t crush but enhances differences and identities of the numerous design souls in a common project”.
The journey has been long but profitable. Yesterday, the climate change was touched by hand, between good intentions and transversal smiles.
September is coming, it’s the task of Design to bring back first the hope.