From the very beginning, Superstudio wanted to achieve the maximum possible sustainability for the Superstudio Maxi project. And he documented it. Facing choices, jobs, costs, very demanding times, given the blocks of the pandemic. With a limited delay in delivery times, the new hub finally welcomed the first events in September. To which is added the satisfaction of the coveted LEED Gold® certification which underlines, in addition to all the innovative techno-ecological solutions chosen to guarantee attention to the environment, the fact that Superstudio Maxi is, for now, the only space for events totally sustainable in Europe. In a video that tells this path of excellence we give the floor to Tommaso and Gisella Borioli of Superstudio and to Riccardo Hopps OGB Studio.

Is there another way to think about a collection, a fashion show? Yes, if the brand is led by the pair of young and open-minded creatives Simone Rizzo and Loris Messina, with an idea of ​​360 ° creativity that follows the fluid rules of today's society.

With the courageous choice to inaugurate the immense peripheral industrial space of Superstudio Maxi at the fashion shows, with the idea of ​​overturning the rules by putting the catwalk indoors, inside a mysterious tunnel and leaving out, in sight but in the dark, backstage and technical services, with the challenge of keeping the public standing and putting them on the catwalk in a long line in front of the models, the Sunnei spring/summer 2021 collection has staged its conception of...

The new edition of White Show opens tomorrow. A full return to the usual mission of international research looking to the future.

The renewed format, a crossover of art, design, culture and technology, where the new venues of fashion are explored and special installations are created, sees White’s founder Massimiliano Bizzi working together with Beppe Angiolini, founder of Sugar concept store, who says “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. White represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported...

An “FuoriExpoDubai2020” to get to know each other and make yourself known, open new connections and markets, but also a laboratory of ideas to generate innovation and business, before and after the tour at the universal exhibition. This is the Innovation House project created by the Polytechnic Foundation and the Lombardy Region in the Pentahouse of the InterContinental Hotel in Dubai Marina. Re-furnished with the best brands of Italian design, Flavio Lucchini was asked to be the only artist to bear the sign of art with his works.

The history of Flavio Lucchini with Dubai dates back more than ten years. Born with a tourist trip, it is enriched by the fascination of that cell of the future that experiments with new architectural, urban planning and coexistence method, it affirms itself with the decision to spend a few months a year analyzing their lifestyles and, finally...

Refinanced with 2.8 millions the contribute for the participation to international fairs, Superdesign Show is recognized as one and gives you the possibility to access the funds. Discover how.

The september special edition of Superdesign Show is just over and it was a success, with the participation of big brands such as Lamborghini and Haier, with the thematic exhibitions diplaying the best of Made in Italy's innovation but also with the presence of small and medium sized exhibitors. 
Despite the numerous presences and more than 30.000 registered visitors, the two-years stop has affected pretty much the smaller and weaker companies: for this reason the Lombardy Regional Government has decided to refinance the contribution for small and medium sized enterprises in order to facilitate the participation to international fairs, a status that Superdesign Show earned few years ago...

Social media, as uncontrolled and surprising sounding board of events, have given us an infinite number of still and moving images of the design week just passed. The videos have been made by the protagonists themselves, bringing an interesting and personal point of view. We publish some of them that were filmed in the spaces of Superstudio Maxi, where the most experimental installations took place.  

LUCA GNIZIO: IL MONDO CHE (NON) VERRA’

ANITA MORVILLO: PRIGIONI DI LUCI 

DANIELE PAPULI: LA CARTA CHE INCANTA

A contest that surprised everyone for the quality of the films presented, able to tell with elegance and wisdom the proposed theme: “Stories of Things”, in 5 minutes maximu, as requested by IULM University to its students of Video and Communication. Despite the little experience and the very young age, the jury didn’t find it easy to choose the three winners among the seven finalists and give them an order on the podium. We are presenting them to you here. 

Anna Claudia Bassani e Tommaso Olivieri: CONTAINERS 

Davide Mandalà e Ludovico Vargiu: SHINE

Paolo Foti: PARADISE DREAMS

An out of date Milan Design Week that began amidst difficulties and ended with everyone's satisfaction. Thanks to the cohesion of design world and the desire to return dreaming beautiful things and live better. The large number of visitors at the Fair and in the city was the best response to the challenge.

Over 60,000 visitors at supersalone Rho exhibition centre, 35,000 at the Triennale, 30,000 at Superstudio Più are important numbers that tell more than many words. They are a very positive response to those who strongly wanted this extra edition of Salone and Fuorisalone to remind the whole world about the strength and attractiveness of Italian design and its international capital, Milan...

From 5-9 September, Superstudio Maxi opened its doors to visitors for the first time in order to celebrate the Design Week of rebirth. 1500 people have been with us appreciating the new “read is more” and “let's give space to dreams” format.

In this way, yesterday we greeted DESIGN BEYOND DESIGN, the first ever event at Superstudio Maxi, which thus enters the list of the largest and most important locations for Design Week in the city. A different presentation idea. A multiple exhibition. An innovative, experimental, conceptual multimedia, multicultural concept that gave space to a few selected new ideas by artists and designers outside the box but no less interesting as well as video, films, poetry, art, photography, workshops, thoughts, initiatives about design, architecture, charity and love.

The opening days for the new Superstudio Maxi headquarters end with installations and colors. Born from a revolutionary idea, far from the standards of the great fair, to create a new and innovative combination of design, fashion and post-pandemic art. It focuses on union, on dreams, on the eyes of the child who sees magic in every detail. 

Watch the video story on our YouTube channel: Superstudio Tweb and rediscover the live appointment live with Design "Outsiders".