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13/09/2021
 | DESIGN
MILAN DESIGN WEEK 2021 - SUPERSTUDIO MAXI

VIDEO. THE OBJECT BECOMES A FILM WITH IULM

A contest that surprised everyone for the quality of the films presented, able to tell with elegance and wisdom the proposed theme: “Stories of Things”, in 5 minutes maximu, as requested by IULM University to its students of Video and Communication. Despite the little experience and the very young age, the jury didn’t find it easy to choose the three winners among the seven finalists and give them an order on the podium. We are presenting them to you here. 

Anna Claudia Bassani e Tommaso Olivieri: CONTAINERS 

Davide Mandalà e Ludovico Vargiu: SHINE

Paolo Foti: PARADISE DREAMS

10/09/2021
 | DESIGN
MILAN DESIGN WEEK 2021 - SUPERSTUDIO PIU’

SUCCESS NUMBERS

An out of date Milan Design Week that began amidst difficulties and ended with everyone's satisfaction. Thanks to the cohesion of design world and the desire to return dreaming beautiful things and live better. The large number of visitors at the Fair and in the city was the best response to the challenge.

Over 60,000 visitors at supersalone Rho exhibition centre, 35,000 at the Triennale, 30,000 at Superstudio Più are important numbers that tell more than many words. They are a very positive response to those who strongly wanted this extra edition of Salone and Fuorisalone to remind the whole world about the strength and attractiveness of Italian design and its international capital, Milan...

09/09/2021
 | DESIGN
MILAN DESIGN WEEK 2021 - SUPERSTUDIO MAXI

DESIGN IS OVER. BUT NOW IT STARTS AGAIN

From 5-9 September, Superstudio Maxi opened its doors to visitors for the first time in order to celebrate the Design Week of rebirth. 1500 people have been with us appreciating the new “read is more” and “let's give space to dreams” format.

In this way, yesterday we greeted DESIGN BEYOND DESIGN, the first ever event at Superstudio Maxi, which thus enters the list of the largest and most important locations for Design Week in the city. A different presentation idea. A multiple exhibition. An innovative, experimental, conceptual multimedia, multicultural concept that gave space to a few selected new ideas by artists and designers outside the box but no less interesting as well as video, films, poetry, art, photography, workshops, thoughts, initiatives about design, architecture, charity and love.

09/09/2021
 | DESIGN, VIDEO
MILAN DESIGN WEEK 2021 - SUPERSTUDIO MAXI

VIDEO. ANOTHER WAY OF BEING DESIGN

The opening days for the new Superstudio Maxi headquarters end with installations and colors. Born from a revolutionary idea, far from the standards of the great fair, to create a new and innovative combination of design, fashion and post-pandemic art. It focuses on union, on dreams, on the eyes of the child who sees magic in every detail. 

Watch the video story on our YouTube channel: Superstudio Tweb and rediscover the live appointment live with Design "Outsiders".

08/09/2021
 | DESIGN

Superstudio’s collaboration with the IULM University coincides with the arrival of Superstudio Maxi, located right behind the University and the close proximity to Cascina Moncucco, home of the residences of professors and students. This collaboration started a series of interesting initiatives that enhance the creative and formative relationship between the two realities of Milanese culture with an international perspective. The award ceremony of the contest "Storie di Cose" ("Stories of Things") promoted by IULM sealed the first stage of this partnership.

It was love at first sight that linked the direction of Superstudio with the professors of the University of Languages and Communication (and much more) IULM and the students, thanks to the welcome and foresight of the Rector, the Professor Gianni Canova. And so we all felt part of a new adventure during Design Week 2021, symbol of the restart in the post-pandemic period...

07/09/2021
 | PEOPLE

The opening of the museum FlavioLucchiniArt was celebrated at the Superstudio Più with a toast that is also the debut of a fine wine and a quality farm, the Venturini Foschi estates, born after years of study in the hills of Parma. In common between the two realities is the passion for art and beauty.

Tenute Venturini Foschi is a young winery whose mission, since 2016, is to produce quality wines respecting nature, through organic farming. Innovation and elegance are the values contained in IGT Emilia wines: from whites to reds, from buckets to demi sec and from autochthonous grapes to international ones, which maintain a soul solidly anchored to the territory...

07/09/2021
 | ARTS

The first fashion/art Museum of Flavio Lucchini has officially opened after the crowd of the first days of Design Week at Superstudio, with an evening between friends representing the bridge of command and the intelligentsia of Milan. The artist crowned thirty years of work in art.

the personal Museum FLAVIOLUCCHINIART was inaugurated yesterday with an exclusive evening invitation to the presence of the artist. A real small museum of fashionart where hundreds of works of the artist/founder of Superstudio made in the last thirty years are collected...

06/09/2021
 | DESIGN

Pellegrini. From Lunch to the Academy. History of a catering service that has become a company of excellence and the largest enterprise dedicated to the art of food and eating well. A colossal number of 40 million annual meals prepared for schools, hospitals, communities, public events and private services and an Academy that trains chefs, chefs and nutritionists spokesmen of the best food culture.

ISS. People who create places that create people. Not many know this acronym, but many, without knowing it, owe to ISS their well-being and a more pleasant work. ISS is an international organization that takes care of hospitals and creative educational places with high quality maintenance and care. A quiet, professional, very important work that reflects on the image and well-being of the company.

03/09/2021
 | DESIGN

A press conference took place yesterday at the headquarters of Classeditori. The topic was the long-awaited Design Week 2021 that will finally revive the city of Milan from 4 to 10 September after a long pandemic closure. Together with Paolo Casati and Davide Groppi Gisella Borioli was interviewed. Anticipations, hopes and a common desire to be there, also this year. Despite everything.

Milan comes to life again, it becomes more and more frenetic in these days of great preparation. After the general paralysis of the activities, it will not be easy resuming the rhythm and get used to the organization of such a great event again. Stefano Boeri, curator of Supersalone, confirms this...

02/09/2021
 | DESIGN
MILAN DESIGN WEEK 2021 - SUPERSTUDIO PIU’

LAMBORGHINI SUPERCAR – COUNTACH OF THE FUTURE

The legendary Lamborghini Countach is back as protagonist in European premiere at the Superdesign Show at Superstudio Più, fifty years after its presentation at the Geneva Motor Show, with a limited hybrid series that celebrates the visionary design that has forever revolutionized the landscape of modern super sports cars, laying the foundations of the Lamborghini estate. 

Here’s the new Countach LPI 800-4, inspired by the past but with a vocation that looks far away. Perfect proportions, futuristic style. The disruptive concept behind the bold silhouette that inspired generations of super sports cars lives again in this celebratory version of just 112 units. The pure lines, the rear longitudinal position of the V12 and the iconic scissor doors, whose new design reinterprets the shapes with an even sharper cut, make it immediately recognizable while projecting it into the future...

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