Superstudio’s collaboration with the IULM University coincides with the arrival of Superstudio Maxi, located right behind the University and the close proximity to Cascina Moncucco, home of the residences of professors and students. This collaboration started a series of interesting initiatives that enhance the creative and formative relationship between the two realities of Milanese culture with an international perspective. The award ceremony of the contest "Storie di Cose" ("Stories of Things") promoted by IULM sealed the first stage of this partnership.

It was love at first sight that linked the direction of Superstudio with the professors of the University of Languages and Communication (and much more) IULM and the students, thanks to the welcome and foresight of the Rector, the Professor Gianni Canova. And so we all felt part of a new adventure during Design Week 2021, symbol of the restart in the post-pandemic period. The rector’s idea was to launch a contest that would stimulate the students to make a short video centered on the "objects", of design or common use, that surround us. An invitation to use a visual language, fast and contemporary to talk about concrete things with originality and imagination. It was already difficult to identify the seven finalists, even more difficult was the selection of the three winners made by the jury composed by the Professor Canova, Mauro Ferraresi, Fabio Venturini and Gisella Borioli as representative of Superstudio.
The award ceremony took place in the Vision Room of Superstudio Maxi, announcing the massive prizes made available by IULM: 3,000 euros to the first place and 1,000 each to the second and third, taking the unsuspecting candidates by surprise. The winners are Anna Claudia Bassani and Tommaso Olivieri for the video Containers, Davide Mandalà and Ludovico Vargiu for Shine, Paolo Foti for Paradise Dream, still visible at the Superstudio Maxi until Thursday 9.
Superstudio thanks Iulm for the work-shops on artificial intelligence held by the Professor Guido Di Fraia, for the Design Assistants on internship, for the contribution of ideas and finance through the sponsors Ford, Iss Facility Services, Pellegrini. The programme continues...