The Circus Eyewear Show, the most original event entirely dedicated to the eyewear design, arrives at the Superstudio Più with over 60 exhibitors. Inspired by the circus and the legendary personality of the filmmaker Federico Fellini, who has loved it his whole life...

The Circus Eyewear Show was born in June 2021 from an intense drive for innovation. It is a playful, irreverent event, which draws inspiration from the circus as an itinerant and enigmatic place to meet odd and bizarre freaks. The circus is a bit like an imaginary world that proliferates under the tents on the outskirts of our modern cities...

2002/2022. Twenty years of the White Show, from a small corner in the Fair in 2001 to the most influential and international independent contemporary fashion show that has reached the goal of more than 500 quality exhibitors. Each time an event not to be missed for the high rate of creativity and that has been able to expand exponentially keeping an eye on the "signs of the time". Let's go over, together with Massimiliano Bizzi, its brilliant inventor, this adventure that took off from Superstudio...

1. How did White become White?
White was born almost by chance, but it is no coincidence that it has become the most important reference show for womenswear in Europe...

Every year, LODO, a thirty-year project that promotes the knowledge of extra virgin olive oil throughout the world, awards the Lodo Design Prize to the most stylish bottle. The president of the jury for the edition 2021, Gisella Borioli, CEO of Superstudio, was chosen for her aesthetic sense and her knowledge of design and its trends...

NO 1 packaging in 2021? The Mountain Bio EVOO bottle by Pamako. “Among the many remarkable finalists, Pamako's bottle stands out for its interplay between tradition and modernity. The “hole” on the surface is an ingenious innovation that combines the functionality of amphoras with the stylised elegance of the package's design. It is a great example of cultural cross-pollination” says Gisella...

There is only a short walk from the Mudec to Superstudio Più. They share an industrial past in common: before the Museo delle Culture in Milan was transformed from a former Ansaldo factory to a contemporary building designed by David Chipperfield, the Superstudio had already been launched as a multicultural center for events and artistic interaction. However, rising on the site of the former General Electric, it has always retained its original nature as a factory. Having visited the Armani/Silos exhibition space, a few members of the Mudec headed to the FlavoLucchini Art Museum, another must-see attraction in the Tortona district where art and fashion combine. They include: Massimo Navoni, once assistant to Franco Maria Ricci (the founder of FMR), now he is cultural manager at Mudec; Daniela Piuzzi...

In 70 years of activity and countless awards Caimi Brevetti it is well known for its projection toward innovation. Today the historical headquarter in Nova Milanese hosts the brand new multi-service space and above everything the structure that represents the core of the development of the new Snowsound project: the Caimi Open Labs. Franco and Giorgio Caimi are telling us more about it...
 
When and how did the Snowsound project take life?
Well, the Snowsound project was born during the terrible crisis that happened in 2009, we had to study the market accurately in order to understand how we could guarantee a new expansion to our company. After taking the decision to step into the...

Once again, Mario Balotelli makes headlines. Italy's most acclaimed yet controversial goal scorer will return to the national team for a three-day training camp to help prepare for March's match against Macedonia. Mario is a bit of a devil who can fly high as Flavio Lucchini depicted him in the 2012 digital painting Devil Balotelli...

It had been a while since Balotelli dropped out of sight. This happened despite his habit of making the news in the past decade, leading to what's known as the "Balotelli phenomenon". Super Mario has turned into a true bad boy icon over the years, so that his actions have meant he just can’t help getting into trouble, defined as "balotellata" in the Treccani Dictionary. The player was described as possessing...

The Museum of Craft and Design in San Francisco launches the first exhibition entirely dedicated to the interaction of smell and design, resulting from over two years of research. From February 12 to June 5, it features objects by over 40 designers in five sections, giving visitors olfactory experience for body and emotional memory...

"A call to use our nose", that's how Elisabetta Pisu, curator of Living with Scent, describes the idea of the exhibition. "Throughout the project, we aimed to revive smell, a sense that has long been forgotten in history, though it is a crucial component of our sensory and emotional memory. In addition, we have been deprived of scents for the past two years. By wearing masks...

Three years after the first event, Benedetto Levi, CEO of Iliad Italia, returns to Superstudio to present Iliad Box, the latest fiber with the green badge. Those were successful years for the French company, which has collected 8.5 billion users across Italy (1 in 7 Italians). Let's just say, the first time was a lucky one...

Iliad box is a white, circular, elegant, minimal device with a screen showing a QR code to quickly connect to the network (no more long passwords!) and five entrances sharing a total of 5 Gbit/s. It costs 15.99 euros for Iliad users, 23.99 euros for everyone else. 39.99 euros for installation. No additional charges or price increases. "Forever" is the iconic slogan of the company founded by Xavier Niel, which plans to turn over 9 trillion...

How to behave differently to stop climate crisis? Among the many fields of experimentation, architecture has anticipated solutions focusing on greenery and health issues. Additionally, fashion has sparked the revolution by implementing exchange practices and recycling habits. In the end, as always, design is at the forefront when novel languages emerge from different needs. We selected three projects that rethink human life from algae...

ARCHITECTURE: Air-Bubble is located in front of the Glasgow Science Center. EcoLogicStudio, in collaboration...

The inauguration of the Atelier Lucchini is the last stage, yet the most important, of an artistic path that has been carefully created through the buildings of Superstudio, a path to welcome visitors and professionals in a surprising environment.

The history of Superstudio is strictly related to contemporary art, as much as it is related to fashion and design as well, three disciplines that mutually benefit from this proximity in an endless circle of mutual contamination.This relation between Superstudio and art is not just limited to temporary contents brought by the various seasons of events and happenings, but thanks to the vision of the founders Flavio Lucchini and Gisella Borioli it has been built a permanent system...