Technology is magical and fantastical, it challenges our most rooted habits, creating new opportunities out of them. For example, conventional table salt, whilst still associated with kitchens and food preservation, is currently undergoing a paradigm shift in its usage, with engineers and designers increasingly employing it to construct buildings of the future...

Salt has an ancient past: used to preserve food as early as 10.000 years ago, later among the Romans it was a currency to pay soldiers, hence the term “salary”. 
Today, salt is mass-produced also thanks to its adaptability and cost-effectiveness. Nonetheless, the amount of wasted salt has grown in recent times, resulting in the intensification of collective research to find creative recycling solutions...

The fourth edition of Book Pride kicks off at Superstudio Maxi from 4 to 6 March for a weekend entirely dedicated to independent publishing...

At times, taking a break is a plus, new ideas can appear in a flash. This is what happened to Book Pride, which, in its third edition, was cut short in the first months of 2020. Just a year after the First Pandemic, a brand-new pool of entrepreneurs founded the Book Pride Association. They scrapped the idea of a traditional stand-based fair and instead created a place for sharing, where independent publishers could find their oasis, able to freely meet without being overshadowed by big publishers...

MuseoCity is finally back in Milan from 4 to 6 March, this time also including the cities of Brescia and Bergamo. With more than 90 museums, involving artists archives, industrial museums and ateliers. Superstudio’s FlavioLucchiniArt Museum participates in this stunning cultural event with the exhibiton "Dialogues between Art and Fashion" in Via Tortona 27...

On Friday 4 and Saturday 5 March, from 16 to 18.30, you can discover a still secret place in the area: the Flavio Lucchini Art Museum. After originating from the artist's studio in 2000, it has now evolved into a creative space where dozens of the artworks he created over the years are on display. Fashion – that is the artist's true background – is at the centre of his considerations, even when meeting art: “Women’s dresses can convey beauty, irony, boldness, eroticism and many other emotions....

The huge spaces of Superstudio Maxi in via Moncucco 35 were the perfect setting for the evocative performance of Ambush. The first show in Milan of the Korean designer Yoon Ahn was a futuristic journey on an unknown planet...

Crossing the threshold of Superstudio Maxi for the selected guests (with a strict guest list that did not allow exceptions, those who were not marked in remained outside) of the Ambush fashion show was like being projected into a parallel, almost dreamlike, virtual world. Your gaze is hypnotically captured by the center of the room where, lying on a huge square of white stardust, or moon sand maybe, a big sphere is tinged with red and then invaded by an intense-white light. Impossible to take your eyes off it while being enveloped by the pre-show music...

On 24 February, the flagship event of Milan Fashion Week, the White Show, started off at the Superstudio Più in Milan. On the occasion of its 20th anniversary, Alessia Cappello, Head of Economic Development for Milan, Lara Magoni, Head of Tourism and Fashion for Lombardy region, the Mayor of Vigevano Andrea Ceffa, Federico Mollicone, leading member of the Commission for Culture and Vannia Gava, the Junior Minister of the Green Transition, they all visited the event in the ex-industrial space of Superstudio. In the afternoon, the Mayor Giuseppe Sala joined them, too...

Twenty years have passed since...

Underground vibrations, pop quotes and a superstar parterre for the debut on the catwalks of Milan Fashion Week of Glenn Martens, Diesel's creative director, who presented, in the spaces of Superstudio Maxi, the collection for autumn/winter 2022-2023. The immense hall of Superstudio Maxi allowed the most spectacular and gigantic setting of the Milan Fashion Week.

It was one of the most awaited events of the week and the Diesel fashion show, that marked the return of the brand at MFW, did not disappoint the expectations. The front row (finally back in presence and without limitations of audience capacity) was the great occasions one...

“A city of arts and culture is springing up alongside the ruins of a millennial city expected to become the first 2030 tourist hub in the area”, says our correspondent from the desert of Al Ula (Saudi Arabia), Mariella Dolci. As soon as a tourist arrives at the airport, a sculpture by Manolo Valdès welcomes them. Then, out in the open desert, against the backdrop of pierced rocks shaped by the wind, the interplay of mirrors of the Maraya Center impressively multiplies the natural scenery...

As part of Saudi Vision 2030, Al Ula will be the first region to open to tourism. The past is here, the future yet to be written. Hotels, restaurants for the most refined palates, cultural paths, horse races, and polo competitions are being built...

Angela Carruba Pintaldi is well-known for her jewel-sculptures torn from the earth and the sky, made of raw, precious stones and meteorites, for her large paintings made of pigments clumped on canvas, for her exciting installations, but also for her being an all-round artist, the central character of each of her works. After a long artistic pause, she returns to MyOwnGallery with an exhibition showing her latest works accompanied by stunning photos by Giovanni Gastel that reveal her many identities.

"Angela", an exhibition staged at MyOwnGallery in Superstudio Più from March 8th to 20th 2022 in Milan, is a story of and about Angela in her different identities, and it wants to be, first of all, a tale about who Angela really is in her different realities as an Artist.

The upcoming Milan Fashion Week will bring in the grand space of Superstudio Maxi two contemporary fashion shows that we are expecting to be very different but both highly spectacular. The first will be the returning to the official calendar for a historic and always innovative brand like DIESEL. It is instead going to be a debut on the Milan catwalks for the young Japanese brand AMBUSH®️...

MAXI will turn into an exceptional catwalk for the two protagonists of the next Milan Fashion Week Women's Collection F/W 2022/2023, scheduled from February 22nd to 28th...

Ukraine is currently in the spotlight. However, despite the possibility of a war, it continues to demonstrate the same intense creativity that a group of talented Ukrainian designers expressed at Superstudio in 2018. Among them, Victoria Yakusha with her brand Faina...

Faina has recently won the Dezeen Award 2021 (the prize awarded annually to remarkable architectures, design objects and interiors) for the category bars and restaurants and was chosen as the best emerging design studio of the year...