2002/2022. Twenty years of the White Show, from a small corner in the Fair in 2001 to the most influential and international independent contemporary fashion show that has reached the goal of more than 500 quality exhibitors. Each time an event not to be missed for the high rate of creativity and that has been able to expand exponentially keeping an eye on the "signs of the time". Let's go over, together with Massimiliano Bizzi, its brilliant inventor, this adventure that took off from Superstudio...

1. How did White become White?
White was born almost by chance, but it is no coincidence that it has become the most important reference show for womenswear in Europe...