From "Progetto CMR - Massimo Roj Architects" YouTube Channel:
Gisella Borioli sent us her thoughts which we share. An opportunity to stay focused and to imagine a different way of working and experiencing the city and work.

Watch the full video: https://youtu.be/ha4aRPRJXJU

Honestly, I too believe that once this health emergency is over (but will it ever really end?) we will all be more vulnerable and in danger. We have understood that it is not only the third world war, already touched on several times to threaten us.
Nor is Islamic and international terrorism frightening us.
Nor the delinquency that they tell us in decrease but that when it touches you it still terrifies you.
Nor the mass invasions of the world's poor who flee from impossible countries.
Nor the "climate change" with all the dark and real threats brought back to consciousness by Greta Thunberg.
Nor the coronavirus that an unheard Bill Gates had predicted four years ago and that only now goes around the net.
Nor the unstoppable drought that burns lives, the devastating Australian fires, the tsunamis that sweep everything under a wave ...

No words are needed to express how Superstudio and its people are involved and aware of the very serious health emergency of Covid-19. 
The bright Italian flag on the ledwall of our entrance is a thank you, a symbol, a sign of hope for everyone and in particular for those who take care of us.

Despite the crisis, despite the uncertainty, despite the fear, we continue to believe that the appointment with Design in Milan will be - whenever it is - a moment of redemption, trust, beauty, progress, sociality. We are working to return at the beginning of summer with a renewed, sparkling and exciting Superdesign Show, together with the districts of Milan and the Salone. But also ready to propose real and virtual innovations that will make our event even more interesting and irreplaceable. With the presence of large global brands that are wondering about life and the environment. With a stroll through the cultured and technological proposals of the contemporary East. With an endless roundup of young international designers. With a special on Women Designers in the year dedicated to female creativity. With Supercampus ...

“It is precisely in the most difficult moments that tension must not give way and creativity must always think of the future.
Superstudio Più in an open, eclectic space, always ready for new interpretations and transformations. And Superdesign Show, the Milan Design Week event that kicked off the Fuorisalone in the neighborhoods twenty years ago, will be full of surprises to the next appointment .
The new layout for the design event will have as its main theme red, which will connect, sometimes on the walls and sometimes on the floor, the different installations.
Suspended lights in the air will create a magical effect.
Never before has the task of design been to create beautiful projects but above all to make the audience dream!”
 
Giulio Cappellini, art director Superdesign Show

“La Moda in altro Modo” lands on Youtube, images and testimonies on the golden years of Italian fashion in which Flavio Lucchini has been creator and protagonist as art director and creator of magazines. Project by Gisella Borioli with direction by Giovanni Gastel, the film is a visual and complementary story of the autobiography “Il Destino - dovevo fare il contadino ma ho incontrato la moda (e non sono uno stilista) by Lucchini. A fascinating journey marked by social, costumes, taste and socio-politics changes transformations which Lucchini interpreted through his magazines and his art. Fundamental steps. The 50’s of New Look by Dior: Lucchini creates Fantasia. The 60’s between Haute Couture and Beatles: Lucchini designs Amica and transforms Novità to Vogue...