FASHION IS STRONGER TOGETHER
In conjunction with the last days of Fashion Week in February, the health crisis has also dramatically affected fashion. In Milan, fashion shows behind closed doors, virtual fashion shows, fashion shows cancelled were the first responses of the fashion system that since then is frozen: shops, companies, orders, shopping it's all quiet, all closed. A very serious situation for this fundamental voice of national GDP and employment. From the first message of a retailer to thousands of emails received in recent days, came the spontaneous and viral movement "TOGETHER WE ARE STRONGER" that has become a free association without charges, composed of small and medium-sized enterprises and craft businesses that sees firsthand the White fair and Confartigianato. An association set up to tackle the current situation in a cohesive manner and to press for the economic measures needed for the post Covid-19.
Massimiliano Bizzi, founder of White, comments: "I am really impressed by the many messages and understand the demand to be the spokesperson for a new SME aggregate movement in which the union and the commitment of all will make us strong. This association will see us all involved on the front line to find together the most effective solutions. I am convinced that all those who have always been close to us, such as the City of Milan and its Mayor, and all the other important institutions that have allowed us to take many initiatives to support SME, will not leave us alone. We certainly have a real certainty in Confartigianato Imprese, which has already won together with us very difficult challenges for the good of the sector. Immediately we want to turn the spotlight on all our small and medium-sized enterprises and shops with a special communication project #whitetogetherwearestronger that wants to give voice to companies through our communication channels, especially social media, such as Instagram. A storytelling of values - in addition to products - to launch a positive message, aimed at promoting and connecting companies to their e-commerce or online retailer. The first of a series of actions that we are developing to tell you that we are here with you. #whitetogetherwearestronger. The success and credibility of White, which, let us remember, has its basis in Superstudio and the most important space of its manifestation, is a guarantee that things will be done soon and well, until this crisis is far away, because #togetherwearestronger.