We start today to present architects, designers, planners who have been, are and will be protagonists of our events related to design during the various Design week or other occasions. A roundup of the most famous names, an appointment here every Thursday.

Very young in 1980 was already in the Memphis group, together with other boys who would become protagonists of Milan in 2000. Aldo Cibic, counted by Domus among the one hundred best architects in the world in 2019, ten years before was at superstudio 13, with a small temporary living unit in the parking lot, with green spaces and vegetable garden. But at the time of coronavirus he's meditating on a new project, to be presented again to Superstudio. Meanwhile, he has left a mark in zona Tortona with Savona18 Suites hotel, an innovative hospitality project that lives among its iconic ...

Armani, Prada, Versace, Dolce&Gabbana, Gucci, Trussardi, Moncler, Zegna, Benetton ... and many many more. They are the big of fashion that we meet every day at Superstudio 13, our photo studio where they make their very blinding shooting. For once, all united in a generous gesture that wants to help Italy in the terrible situation of the coronavirus. King Giorgio was the first with a millionaire donation that showed the way to other brands and also among the first to reconvert all his companies to produce lab coats and medical devices for hospital workers because "all Giorgio Armani is sensitive to this reality and is close to all of you: from the stretcher bearer to the nurse, from general practitioners to all specialists in the sector. I am personally close to you". Prada donated two complete intensive care stations ...

We are all fine, with our hearts gripped by anguish every time news of the evolution of this terrible health situation reaches us. The world is locked, it's not know up to when. The hope and the desire to get back to life as usual keep us active, busy, focused, open to the new possibilities that the incredible reality that surrounds us today has shown us: forcing us to reinvent our lives and remodulate the scale of values. Family, affection, love in the first place. And consequently the house, rediscovered as the shelter that does not betray. Then, in random order, the work we have learned can be done on the couch, on a bench, on vacation, without fixed hours and physical chains, but mental stimulation only. Studies, which don’t take you away from teachers and classmates, only you see them in two dimensions, on the screen. Friends ...

Smart working, future projects, a book about the 20 years of design at Superstudio,…
Gisella Borioli tells her story in a video for Design Resistance, a movement that stems from the need to share and tell what the design sector is experiencing in these difficult days.

designresistenza.it

In conjunction with the last days of Fashion Week in February, the health crisis has also dramatically affected fashion. In Milan, fashion shows behind closed doors, virtual fashion shows, fashion shows cancelled were the first responses of the fashion system that since then is frozen: shops, companies, orders, shopping it's all quiet, all closed. A very serious situation for this fundamental voice of national GDP and employment. From the first message of a retailer to thousands of emails received in recent days, came the spontaneous and viral movement "TOGETHER WE ARE STRONGER" that has become a free association without charges, composed of small and medium-sized enterprises and craft businesses that sees firsthand the White fair and Confartigianato. An association set up to tackle the current situation in a cohesive manner and ...

Dear customers, dear visitors, dear friends, 

today, in the world, 3.9 billion people are under lock down and struggling with some form of restriction on their lives. In this suspended time, where everything seems immobile and nothing has certainty or definition, we are committed to imagine a future for the world of events and also for us. Many things will change, there will be different ways and uses and different way of living experiences: for this, for you (and for us) we will take the opportunity to review what our work represents to us. The damages of virus will impact our economies and it will take some time to return to normality. The key issue is to avoid new infections and to prevent the virus from spreading again and nullifying the efforts made. For the foreseeable future, this will be the priority of all societies in the world... 

What is going on? Simply the cancellation of Milan Design Week with Salone and Fuorisalone also in June 2020 brought the whole world of design and its surroundings into fibrillation, including organizers, communicators, institutions. April 2021 appears very far away for the cre-active tribe which are designers, architects, entrepreneurs used to anticipate times. So ideas fibrillate and projects take shape. Virtual and non-virtual. Here is Brera Design District launches its renewed fuorisalone.it in June and an expansion of the Fall Design Week in October. Interni under the guidance of Gilda Bojardi could celebrate the 30th anniversary of the design in the city initiative - thanks to her the Fuorisalone started since 1990 - in conjunction with the Salone del Mobile with a macro event like those she is used to organize at the Statale University ...

A thought that Superstudio willingly addressed to many citizens who, needing them, do not find these medical devices  now essential for every movement and that will be required also in the early times of the post-coronavirus for the more normal activities. Imagining  operators who will accompany the doctors in the new hospital just inaugurated in record time at the Fair, and the many people who will not be able to get them, we have offered them to the Mayor Sala and to the Councillor of the Municipality of Milan Rabaiotti and to the Civil Defence...

For the architect Massimo Roj founder of PROGETTO CMR, an Integrated Engineering company, and his band (with Marco Ferrario and Antonella Mantica) certainly yes. And also for the curator Fortunato D'Amico with whom he created a surprising book entitled Rocktecture, a neologism that brings back to the surface the influence that revolutionary music had on the young students of polytechnics of the ‘70 and on all the culture of the years to come. And it prompted them to forget the teachings of their famous masters to venture on the path of an innovative and breaking architecture.
Rocktecture has nothing to do with the books illustrating the latest buildings and urban solutions of the archistars, they emphasize, and often exalt, the constructive and technical characteristics, they browse through rigorous pages and impeccable images....