While many wonder: but how will our life change "after"? we did not realize that we have already slipped into the uncertainty of tomorrow, anticipating a sea change, years before this happened naturally with all the  predictable  consequences.
If we think that as soon as we enter phase 3 of the emergency, social distancing, face masks, glasses, gloves, disinfectant, lockdown, are words to forget maybe we are hopeless  optimists. At least until a treatment or vaccine has been found for this insidious virus.
What are now annoying tasks have all the aura to became unwelcome habits that should be learned to live with even now. Let's dematerialize, forgetting hugs and kisses, laughter and karaoke, dinners and trips with friends. But also the reassuring visits of the family doctor, the pampering of the hairdresser and the beautician... 

Superstudio has always had an attention for the relationship with customers and suppliers who have often become friends. A feeling that those who frequent Superstudio are well aware of.
This time Superstudio received a tangible sign of affection from a design exhibitor: the Diseno Idea Limited in Hong Kong sent a lot of protective face masks to make sure that our staff did not remain without individual protections.
With the typical practicality of Hong Kong within a few days we were delivered. A gesture that fills our hearts with hope for a future where human relationships are still the most important value. A big "Thank You!" to Hong Kong friends!

Oblong Contemporary Art is the new contemporary art gallery based in Forte dei Marmi and Dubai opened at the end of 2019 by gallery owners Paola Marucci and Emanuela Venturini. International vision, bridge between the West and the Middle East, famous artists, quality works. Among the artists also Flavio Lucchini, president of Superstudio Group, but a refined sculptor from thirty years. For this strange cloistered Easter, the best wishes from friends for whom art is the reason for living.


Watch the full video: youtu.be/60TFsyiKCP8

Dear Giorgio,
I remember like you when fashion, a small and little considered thing in Italy, began to grow and become a beautiful, big, ours, serious thing, which brought into play all hopes and creativity. We have seen it transform and create the made in Italy and we have given it the best. We, Flavio and me and our collaborators, from the magazines we gradually created and directed, Vogue, L'Uomo Vogue, Donna, Mondo Uomo, Moda... You, first with Sergio who we are still missing, and then with all the others your excellent first-time collaborators, Rosanna, Leo, Silvana, Irene, Giovanna and many others. You never stopped. Since you were already appreciated as an assistant of Nino Cerruti, and then from those few rooms in Corso Venezia that saw your first fashion show, to the already important venue in via Durini, up to your empire ...

We start today to present architects, designers, planners who have been, are and will be protagonists of our events related to design during the various Design week or other occasions. A roundup of the most famous names, an appointment here every Thursday.

Very young in 1980 was already in the Memphis group, together with other boys who would become protagonists of Milan in 2000. Aldo Cibic, counted by Domus among the one hundred best architects in the world in 2019, ten years before was at superstudio 13, with a small temporary living unit in the parking lot, with green spaces and vegetable garden. But at the time of coronavirus he's meditating on a new project, to be presented again to Superstudio. Meanwhile, he has left a mark in zona Tortona with Savona18 Suites hotel, an innovative hospitality project that lives among its iconic ...

Armani, Prada, Versace, Dolce&Gabbana, Gucci, Trussardi, Moncler, Zegna, Benetton ... and many many more. They are the big of fashion that we meet every day at Superstudio 13, our photo studio where they make their very blinding shooting. For once, all united in a generous gesture that wants to help Italy in the terrible situation of the coronavirus. King Giorgio was the first with a millionaire donation that showed the way to other brands and also among the first to reconvert all his companies to produce lab coats and medical devices for hospital workers because "all Giorgio Armani is sensitive to this reality and is close to all of you: from the stretcher bearer to the nurse, from general practitioners to all specialists in the sector. I am personally close to you". Prada donated two complete intensive care stations ...

We are all fine, with our hearts gripped by anguish every time news of the evolution of this terrible health situation reaches us. The world is locked, it's not know up to when. The hope and the desire to get back to life as usual keep us active, busy, focused, open to the new possibilities that the incredible reality that surrounds us today has shown us: forcing us to reinvent our lives and remodulate the scale of values. Family, affection, love in the first place. And consequently the house, rediscovered as the shelter that does not betray. Then, in random order, the work we have learned can be done on the couch, on a bench, on vacation, without fixed hours and physical chains, but mental stimulation only. Studies, which don’t take you away from teachers and classmates, only you see them in two dimensions, on the screen. Friends ...

Smart working, future projects, a book about the 20 years of design at Superstudio,…
Gisella Borioli tells her story in a video for Design Resistance, a movement that stems from the need to share and tell what the design sector is experiencing in these difficult days.

designresistenza.it

In conjunction with the last days of Fashion Week in February, the health crisis has also dramatically affected fashion. In Milan, fashion shows behind closed doors, virtual fashion shows, fashion shows cancelled were the first responses of the fashion system that since then is frozen: shops, companies, orders, shopping it's all quiet, all closed. A very serious situation for this fundamental voice of national GDP and employment. From the first message of a retailer to thousands of emails received in recent days, came the spontaneous and viral movement "TOGETHER WE ARE STRONGER" that has become a free association without charges, composed of small and medium-sized enterprises and craft businesses that sees firsthand the White fair and Confartigianato. An association set up to tackle the current situation in a cohesive manner and ...

Dear customers, dear visitors, dear friends, 

today, in the world, 3.9 billion people are under lock down and struggling with some form of restriction on their lives. In this suspended time, where everything seems immobile and nothing has certainty or definition, we are committed to imagine a future for the world of events and also for us. Many things will change, there will be different ways and uses and different way of living experiences: for this, for you (and for us) we will take the opportunity to review what our work represents to us. The damages of virus will impact our economies and it will take some time to return to normality. The key issue is to avoid new infections and to prevent the virus from spreading again and nullifying the efforts made. For the foreseeable future, this will be the priority of all societies in the world...