The Fashion Week just ended in Milan, between phigital events, royal fashion shows and digital fashion shows, more than new clothes (everything is now permissible) has brought another idea of beauty. Identity went on the stage rather than aesthetics: "real" women in place of approved models. Another positive message in the year that inaugurates the decade that already sees many women in the foreground in key positions.

If there is a general observation that I could make after the brave Milan Fashion Week which lined up real, digital, virtual, essential, spectacular, classic, reinvented, filmed fashion shows - all interesting although a little cold unfortunately due to a lack of human warmth kisses initial thoughts and rock applause - it is not so much the variety of all kinds proposals (to what we are used to) but the change of models called to present them. More ethical than aesthetic choice...

Armani, Prada, Versace, Dolce&Gabbana, Gucci, Trussardi, Moncler, Zegna, Benetton ... and many many more. They are the big of fashion that we meet every day at Superstudio 13, our photo studio where they make their very blinding shooting. For once, all united in a generous gesture that wants to help Italy in the terrible situation of the coronavirus. King Giorgio was the first with a millionaire donation that showed the way to other brands and also among the first to reconvert all his companies to produce lab coats and medical devices for hospital workers because "all Giorgio Armani is sensitive to this reality and is close to all of you: from the stretcher bearer to the nurse, from general practitioners to all specialists in the sector. I am personally close to you". Prada donated two complete intensive care stations ...