The Discovering section of Superdesign Show, set in the purity of the Gallery space, brings to the fore the thoughts, processes, styles and final products that characterize a “wise” trend of contemporary design. Nature, relationships, storytelling, study, technique and technology, observation are the basis of the presented projects. Creativity turns into an enthusiastic and purposeful energy. 

DISCOVERING has selected exhibitors and projects from different contexts, ranging from architectural studios, to museums, academic experimentation, guided but extremely free to European projects aimed at circularity, passing from the manufacturing companies that combine traditional wisdom, new techniques, the style of young designers and a careful awareness of environmental issues...

Pure materials to return to the original state of things, monochromatic and monomaterial elements to build objects beyond fashion, refined sensibility to design the new. 

Artistic manufacture made in italy, henrytimi combines beauty and minimalism taking care of functional and innovative details pure shapes refined materials unique henrytimi  pieces primitive geometries that aspire to perfection artistic works that conceal functions of everyday life artkitchen artliving artbeing To an ideal and iconic living path for a new concept of space.

The visionary position of Alessi that has made the art of the table and small everyday objects popular tools of culture and pleasure, starting from the famous oil mill by Ettore Sottsass, is once again a forerunner in the numerous collaborations with female designers. Founded in 1921 (one hundred years ago!) it opened its museum in 1998, where objects, projects and documents converge, making its very original story, always avant-garde. Today it also celebrates with this collection of 18/10 steel objects created by eleven famous designers and not: they tell the attention, irony, the quality reserved for everything, that if signed by Alessi, it is never already seen or banal...

A long roundup to find out where creativity goes through 20 selected international designers, over the other 11 already represented in the Alessi Museum and now at Superstudio. Also a proper tribute to 12 great architects, who have made the history of design and who are recently disappeared, will take place.

Compared to even a few years ago, the presence of women in the field of design has changed both in terms of quantity, because women are many more, both in terms of quality, because they are more aware of their role within a traditionally masculine discipline such as design. On some issues, such as sustainability, or reuse design, women are in the front row. They have a cosmopolitan vision, they talk to the world, they know no borders and they are very quick to identify the emerging problems that design can and must try to answer...

The new Superstudio’s event for the Milan Design Week 2021 at Superstudio Più proposes a true r/evolution of our usual format made by great theatrical installations and it is becoming closer to an art exhibition, rather than a fair. We will use the rigour, the harmony and same museum-like care that has always characterized Superdesign Show, to present a series of collective and individual thematic areas, each of them with one independent and competent curator. Areas about the best of Italian and international production, the trends of living today at home and outside, with a focus on female creativity, young people and icons of the beginning of the third millennium. Prestigious brands, famous architects, successful designers and young talents for a special and unique event.

Superdesign Show- Special Edition projects...

The terrible news of the recent events in Afghanistan, with the corollary of deaths, injuries, violence and especially women denied and violated in their rights, cannot fail to reopen a wound in the whole world and also in us. 

For this reason we recall the work of Flavio Lucchini who already in 2010 denounced desires and dangers under the Afghan burqas with a series of works inspired by them, presented during the 54th edition of the Venice Art Biennale, 2011. Then, there was curiosity, investigation, irony, hope. Today no more. With the opening of the new FlavioLucchiniArt Museum at Superstudio Più, the mystery and the message of the female dress, from Haute Couture to Burqa, is again in the foreground, with the complicity of art...

Finally on sale the book by Gisella Borioli DESIGN SUPER SHOW-2000/2020 evolution and mise en-scène of design at the Superstudio in Milan. The books tells the transformation of design from physical object to future project from the perspective of who has experienced the phenomenon firsthand. The last twenty years in 520 pages, 750 images, 70 meetings with the protagonists. 

Among the other publications published or edited by Superstudio you can see and buy also Il Destino-I had to be a farmer but I met fashion, autobiography of Flavio Lucchini, The Vogue Lesson: from fashion to art, all the works of Flavio Lucchini, text by Luca Beatrice, edited by Gisella Borioli, published by Skira. And again Cooking Couture, stories of fashion, food, art, by Gisella Borioli with Giovanni Gastel and Matias Perdomo, Marsilio Editore for Amazon...

Since its inception Temakinho has always been attentive to the relationship with nature and since 2016 it has been the first chain in the world certified Friend Of the Sea. The dishes of its chefs have always been born from the union of Japanese culture with that of Brazil. 

And it is exactly from this union of cultures that Nikkei cuisine was born, in which the Japanese who emigrated to Brazil adapted to the lifestyle, fruit and vegetables of South America. This is the reason why we decided to present ourselves with the Temakinho Truck at the Superdesign Show with a selection of dishes prepared with love and inspired by the rhythms, colors, aromas and joy of Brazil, consistent with the claim “Japanese food the Brazilian way! “. The menu is the soul of the brand. For this event besides roll, temaki and petiscos (the famous Brazilian tapas), you can taste caipirinhas, prepared with the organic cachaça Mais Amor, produced in Brazil for Temakinho.

A video-photo exhibition to pay homage to the great photographer and poet recently deceased. The research works and the special relationship that linked him to the couple Lucchini-Borioli and to their initiatives has never been interrupted, since the beginning of his career. 

From the first cover to fashion that is mirrored in design, to the first travel pictures for Donna and the television version for Nonsolomoda by Canale5, from the magic of elaboration and post-production to the art photos and the videos. Until the direction of "La Moda in Altro Modo", a movie about the evolution of fashion and fashion publishing from the '60s onwards, visible here. It was in his youth that Gastel laid the foundation for his style by working exclusively with his mentors for Donna and Mondo Uomo. And later collaborating with them for books and exhibitions. This tribute highlights some unknown aspects of his career and the first steps in the world of fashion and art.