We asked an exceptional testimonial: Massimiliano Bizzi, founder and beating heart of White Show, the research fashion show that has become the most important contemporary fashion event  in Italy. He settled at Superstudio in 2002 , from that moment he began an incomparable growth and success. With White during  Fashion Weeks  fashion invades the whole Tortona area: more than 500 companies bring their message of creativity always with increasing attendance and interest.  And now? In this short video Bizzi gives voice to everyone’s concerns: less fashion but smarter, more attentive purchases  to people, sustainability as a primary value.

The post Covid-19. "I think that fashion must accelerate a process of innovation, which had already started before: that of mega production, of fashion that no longer has the ability to excite the final consumer. The fashion of the past, elegant, that made you dream, has become a fashion instrumental to marketing, somehow closed in on itself...

In many cities of Europe, authorization procedures are being lightened and speeded up to allow public places, not just bars and restaurants, to set up outdoor areas. So did Milan too, which published its guidelines this week. What is happening is a real revolution of outdoor spaces, especially in big cities. For a year, Superstudio has been working on the future of "being out", in all its forms, domestic and public, which was to be and will be a strong theme of the next Superdesign Show. This acceleration imposed by the health emergency is also making it possible to rethink urban spaces that are little used or less used due to a contraction of vehicle flows in favor of mobility on two wheels. A vast field of experimentation for designers and for the many solutions made available by production.

The new provisions of the Municipality of Milan, valid until the 31st of October, allow for an increase in the spaces available for all commercial activities and provide for simplified procedures to require the occupation of green areas, squares, sidewalks with tables, chairs, umbrellas, platforms, exhibition spaces. Among the main innovations, the free of charge of COSAP, the issue of the permit by the Municipality within 15 days, the possibility of obtaining spaces even if not in the immediate proximity of its activity...

An interesting live broadcast, organized by Istituto Marangoni, remained visible only for the lucky few who followed it on Instagram. We were there and we propose the most important passages of Giulio Cappellini's interview with Rossana Orlandi, gallery owner and curator who in a few years has created with her Milanese space a focal point for the whole world of design, giving the possibility to young talents to exhibit alongside acclaimed artists and designers, a mix between art and design with strong contaminations, a multicultural language and always avant-garde ideas.

G.C. This period has changed our way of live, our attitude, how we need the interiors, that means how we live in our homes, how we're going to live in our showrooms, offices, and so and so. I really think that this period and more and more in the future can be a really big challenge for all the design world. So I think Rossana we have today to think about awareness , a new consciousness of design. So what do you think about this?

O.R. Absolutely. This experience, huge, incredible, unexpected, a lot of words we can see, change our life. During these times we realised what we need. When I talk with people everybody say: "Oh, for the first time I went out in my terrazza, uh my sofa is not comfortable, oh my house is pretty nice but I need...

The restart after the lockdown makes you think about the fate that suddenly forces you to change direction and, often, life. Here we repropose an extraordinary story with an autobiographical book and film. That of Flavio Lucchini, president of Superstudio Group who, as Oliviero Toscani said "was the real creator of the birth of made in Italy".

It is difficult to imagine that that boy born in the Mantuan countryside, raised in the difficulties of the war and probably destined to be a farmer like the whole family - but with that unusual ability to know how to draw very well and to be passionate about art and architecture - could find his way in a completely different world, that of fashion, creating the most important newspapers and raising the most famous designers. The final goal of his long and varied path is Superstudio, founded a long time ago, in a certain sense the sum of his interests, after having been with equal success teacher art-director journalist editor entrepreneur and simultaneously, for the past thirty years, artist who investigates the mysteries of fashion in order to give it a sort of eternity...

At a time when new post-pandemic needs can lead to changes in working or living spaces, Superstudio offers offices, showrooms, fixed or temporary rental accomodation in its "communities".

There is no doubt that these months that have shocked the world will have long-term consequences on lifestyles. Smart-working, social distances, new mobility now require a different approach and perhaps a radical change. The city will have to respond quickly to those who have realized that they need different, larger, smaller, closer, more distant homes, offices, showrooms, more accessible with their favorite means of transport. Bikes and kick scooters will have dedicated lanes and will be the preferred alternative of many compared to bus and metro. All situations that sometimes force us to rethink the places of life and work...

The unmissable events that Ventura Projects realized in Milan during the Design Week will no longer be there. The Dutch studio that had discovered decentralized places such as Lambrate and the surroundings of the Central station with Nordic and avant-garde design closes.

The news arrived like lightning in a clear sky, on Friday 15th May, and left the world of Milan's design and Fuorisalone stunned. First excellent victim of the post-coronavirus, Margriet Vollenberg announced the closure of her temporary design project Ventura Projects which had brought a breath of news, of unexpected events, of discovery during the Milan Design Week. First to open to the public of architects and young creatives the transformation area of Lambrate and then brave to recover the Magazzini Recordati near the Central Station for design, thus drawing the attention of the Municipality and the Railways to the possibilities of those structures to be time abandoned.

The first woman to enhance Polish design outside the borders of her Poland, her mentor was Alessandro Mendini with whom she has worked and collaborated for a long time. To the work of designer, sculptress, art-director she alternates the curatorship of exhibitions, such as those dedicated to his master in Poznam in 2004 on the occasion of the entry of Poland into the European Community and in 2014 in Wroclaw in the year in which it was the Capital of European Culture. At Superstudio she arrived in 2011 and many more times.

Dorota between Poland and Italy, how did this happen?
My studio has been located on the Alzaia del Naviglio Grande in Milan for years, but I arrived in the city over twenty years ago for an internship in the Mendini Atelier. I studied in Poland, at the University of Art in Poznań, Faculty of Design and Interior Architecture with a thesis on Biodesign. I won three awards for the best degree and so I had the opportunity to go abroad to deepen my studies. I chose Italy, for its cultural wealth, its ancient history, the beauty of its landscape of its traditions and its people. I traveled around Italy and landed in Rome, for me the most beautiful city in the world with its squares, fountains, gardens, with the wings of angels in the paintings and sculptures of Ponte dell'Angelo...

Never as in this uncertain Phase2 the desire to go out, to be outdoors, to enjoy the fresh air and the sun become domineering. It is not just an emotional desire, but the urge to rethink our daily lives in different spaces, open and in symbiosis with nature, where you can also study, work, play sports ...

Research in recent years confirms that we are an "indoor generation", which spends 90% of its time in enclosed spaces, over 20 hours a day. And we do it unconsciously, because our perception is often different. Even so, very often, we live in sealed spaces, badly lit and poorly ventilated, harmful to our health.
Often forced to live "inside" -  and the health emergency has highlighted all the limits of the places we live in -  we have an increasing desire to "stay outside", in contact with nature and immersed in it.

Hybrid events, digital events, new attitudes for meeting management. These are the themes that agencies, locations, planners, creative people of the world of events deal with newfound enthusiasm. And that can renew live communication. Superstudio is already ready with its GoLive project.

The need for sociality is inherent in human beings, the importance of meeting, participating in aggregative events, getting to know each other, confronting each other is essential. The direction in which Superstudio is moving is to satisfy these needs not only by ensuring the adoption of appropriate hygiene-health measures but also by exploring new scenarios based on the use of web and digital technologies. Thus was born the GoLive project which offers in the spaces of Superstudio Più a TV-set ready to use, professional and adaptable to the most varied needs.
The set up of the space includes a 24x3 m stage, a large 24x5,5 m led screen with a 2.6 mm pitch and a control station. The capacity is about 300 people (with a minimum guaranteed safety distance of 1 m). The professional audio/lighting system is managed by the production department and can be adapted to various scenarios: talk shows, fashion shows, show cooking, conferences, product launches, press conferences, live streaming, webcasting, TV commercials...

The new challenges of doing business, the remodeling of work and its environments, the rethinking of public spaces, commerce and culture are just some of the many topics covered during the webinar, which proved to be a valuable opportunity for reflection on future prospects .
For those who were unable to attend the live broadcast “Will it be a new Renaissance? This is how Italy of design starts again "with Gisella Borioli, Giulio Cappellini and Aldo Cibic, here is the full video of the event (in Italian).