It's a known fact that discerning consumers prefer iconic, designer products able to excite. A trend that today involves everything and everyone. Brushing your teeth with Starck, cooking with Urquiola or Konstantin Grcic, wearing Jean Nouvel or Kartell, traveling with Marcel Wanders or Giovannoni represents the latest design act for everyone.

Until yesterday fashion, or rather fashion designer, was a magic word capable of giving added value and consumer-appeal to many different things, luxury or mass-market products, branded beyond belief and, for this reason, entered the international style circuit...

The battle against air pollution increasingly involves production and in particular fashion and similar. The American shoe brand Converse has launched a public art initiative aimed at actively combating air pollution in cities around the world, as part of its current advertising campaign “City-Forests”.

The central concept of the project is the idea of "planting trees" where otherwise they could not grow, having local artists create a series of murals that absorb pollution and that attract and convert air pollutants into harmless nitrates.
These murals are made with a specific paint, called KNOxOUT...

He is not an architect, a designer or an artist but he is certainly a creative man who calmly combines all the qualities of creatives people he works with and whose ideas he puts on the market. All treated lightly, with irony, in a life's view where the unknown, the surprise, the wonder, the different, the game are real values. His affinity with artists such as Maurizio Cattelan or Studio Job has then made kitsch like art and vice versa. Seletti stores represent a bit  what Fiorucci boutiques were many years ago: a fantasy place without formal and cultural boundaries.

During these twenty years, what has changed, and now what will change?
Everything, from the way you sit on a sofa to food culture.

Fashion winds discreetly among design avenues. Considered by some to be a minus, by others a plus. Totally ignoring judgment, fashion with its trends joins living choices, surfaces colors, coverings textures, interventions on shapes.
Fashion and design face market developments and changes together, adapting to the new needs that 2020 has highlighted even more. That's how Fashion responds.

TECHNOLOGICAL FASHION
Technology acceleration is ready to influence, distorting it, the next millennium also with regard to fashion. Fabrics will play a leading role...

Five iconic seats, a sustainable and controlled production process, an Italian cult brand. The synergy between these elements gives birth to Black is the new Green, the capsule collection by Driade that balances style and ecology, fantasy and simpleness.

Driade is the brand that since 1968 has marked the history of Italian and international design panorama throughout an “aesthetic lab” approach and a series of the collaborations with international design stars and inventiveness protagonists such as: Nanda Vigo, Enzo Mari, Alessandro Mendini, Philippe Starck, Tokujin Yoshioka...
Today, in a moment when expressing oneself through domestic furniture represents a comforting, expressive and creative activity, the eclecticism of Driade is concentrated in its new capsule collection Black is the new Green which consists of an iconic selection of the brand’s chairs and armchairs...

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INVITATION

Matrix4Design in partnership with Superstudio

invite you to the second virtual tour

AN ITALIAN (ARCHITECT) IN… AMSTERDAM

with Giacomo Garziano, founder of GG-loop, in conversation with Laura Ragazzola

Live streaming Thursday, 1 April 2021 at 2.30 pm

 Here is the link to subscribe

An avant-garde multimedia artist, a famous illustrator of the nineteenth-century, the greatest poet of all. Felice Limosani has animated the incredible engravings by Gustave Doré for Dante Alighieri's Divine Comedy with digital technology for an immersive exhibition that will take place in Florence on September 14th in Complesso Monumentale di Santa Croce. Save the date: this video is the impressive "taste" of “Dante the Eternal Poet” that we offer you in preview on the Dante Alighieri National Day.

"The digital revolution currently underway, on one hand, opens up new stylistic horizons drawing on new languages and, on the other, is changing the way culture is represented, used and promoted..."

Roberto Marcatti is an architect with multiple lives: developer and designer with important partnerships (including Fiorucci and Armani), He took part in Zeus creation, minimal and elegant industrial design, pioneer of Tortona area where he opened the first "outlet" for auteur design, exhibitions curator, books and essays author, and more. The turning point comes with water's value awareness and its suffering. He founds the H2O association which becomes the fulcrum of all his choices. On World Water Day, March 22, we ask him some questions.

On national water day and 15 years after the birth of your H2O Milano association, what's the balance amount of things you have done about this issue?
H2O Milano non-profit association was born by the will of Cintya Concari and mine after the first exhibition held right in Zona Tortona...

We hosted him at Superdesign Show 2018 with his monumental installation "Breath/ng", a great white origami that breathed and purified air. We published him in “Design Super Show” book as one of the most charismatic presences in these 20 years of design at Superstudio. We met Kengo Kuma in a video conference from Tokyo during "Welcome, feeling at work" press presentation, the innovative eco&green building that will be built in Milan.  

Rooftops, lush gardens, vegetable gardens, open-air courtyards, restaurants, lounges, shops, a supermarket, a wellness area and spaces for events and exhibitions. A new residential complex in town? No, offices. 
Precisely the first biophilic office in Milan, a project looking to the future and whose sole purpose it's to make working days more livable, encourage people's well-being in a location in close dialogue with nature...

After the newly launched Green Screen and for GoLive project, at Superstudio Più there's a “theater” on the way, created with an even more performing Ledwall which makes all kinds of events and production in favor of phygital communication possible. The new Superstudio Maxi is also getting ready with a Green Screen and a digital and television “theater” even larger and interacting with each other in real time. Superstudio's r/evolution continues...

As Incredible as it may seem, cinematic special effects have been experimented since the early 1900s through a double shot that can add spectacular backgrounds and performances in a seemingly normal scene. One hundred years later, with digital advent, the ability to recreate virtual worlds in which real people move has become a professional choice of photographers and directors...