A sensational change in our invaded by Covid lives is reaching even the most intimate, personal, entertaining, playful spaces, those where the presence of family and friends is important. Streaming concerts and theatrical performances have already arrived. Even at Sanremo Festival, Irama, a singer quarantined in hotel, participated with his avatar, that is to say him in prior recording. With "iorestoinsala" ("istayintothevenue") format we watch first-run film by choosing our seat at the cinema complete with reserved number but illusion remains there because then you stick to a home screen. The most recent of these digital performances see us in virtual company of other guests participating at streaming-parties, streaming-dinners, streaming-birthdays, streaming-weddings, without moving a step. 
Birthday flowers are sent with WhatsApp, group shots are shared on social networks, gifts are sent via amazon, wedding list is activated online, kisses travel via FaceTime...

Images fill our life. All around cities, landscapes, places we visit, faces of loved ones, those of strangers, screens and TV channels overflow, Facebook, Instagram... A photos kaleidoscope, to remember, capture moments, document facts, tell imaginative places and desires. As in shootings that for forty years photographers, agencies and prestigious brands set in Superstudio 13 spaces, the first hub dedicated to the image, with 13 photographic studios and numerous services. Today there is a great change in the air...

World has changed since 1983, year of Superstudio 13 foundation, a fashion and image citadel that quickly attracted great photography personalities: from the irreverent Oliviero Toscani who revolutionized the way of advertising, to Giovanni Gastel, photography magician that through face captured soul in suspended places...

The discovery of graphic tablet and post-production's endless possibilities was a turning point for Gastel. Under his hands it became magic. Finally he could shape his dreams and transform “pure” photographs into mysterious images like his visions. It was time for art: museums opened their doors to him. His books, about poetry, autobiography, photography, philosophy, followed one another. All creative experiences attracted him. We have shared many of these.

Gastel continued to take beautiful photos more and more requested by fashion greats. Flavio Lucchini, who remained a friend even after he left publishing, had already shifted to art for a while.
The Triennale dedicated, in 1997, a large exhibition to Gastel curated by Germano Celant...

Giovanni Gastel, an extraordinary man, photographer, artist, poet, writer of undisputed greatness, passed away in a moment of Covid. Grandson of the filmmaker Luchino Visconti, from a noble and wealthy family, in order to be a photographer he paid his dues like many others, starting from scratch. It just so happened that the beginning of his career was precisely in Edimoda, publishing house of Donna and Mondo Uomo, revolutionary fashion magazines created by Flavio Lucchini and which in the 80s even outclassed Vogue Italia and L'Uomo Vogue, created right by Lucchini. I ran Donna, and I introduced him to the magical fashion world.

If I think back to my life intertwined with that of Giovanni Gastel, the first memory that comes to my mind is this thin and introverted boy who, selected by Flavio who was the art director, I was given to make Donna's cover by Ferré which Toscani had to do when he left in a sudden fit of temper...

Our daily updated @AT online magazine is also a monthly paper magazine with the most important digital news and some additions and previews.

Print A3 pages and you will have your monthly copy in the original format. Or collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and via Moncucco 35, in Milan. In the archive you will find previous editions, available for printing.

Here you can find the Abstract of March/April @AT paper: we talk about

-FAREWELL TO GIOVANNI GASTEL

-GASTEL GENTLE GENIUS

-AND AFTER VIRTUAL FASHION SHOWS...

cc-tapis reminds me a sort of carpets Jean Paul Gaultier. Fantasy, experimentation, re-invention, break with coventional ideas starting from tradition (which exists but cannot be seen). A trio of friends including a girl of Persian origin, long trips to Nepal, the desire to innovate. A maximum creativity's artists and designers pool. Daniele Lora, architect and art director tells the story of these revolutionary carpets. They look like everything except usual carpets.

A carpet company that in a few years has upset the market's sector. What did this revolution trigger?
The modus operandi which distinguishes us is to always work looking forward and little backward, with consequent problems...

It is undeniable that technology is going to be more and more a strategic support in many different ways in the life of a modern company: from production to communication, from new technologies to artificial intelligence but... what happens when materials become "immaterials"? Sense -  Immaterial Reality, with its headquarter based at Superstudio Più, presents its immaterial catalogue: and materials become real.

Sense, the wizards of augmented reality, have conceived a powerful tool for the companies that work with materials in any possible way, from surfaces to textile: the sample cloth and the box full of panels covered in pieces of tiles have been outdated by a truly immaterial catalogue...

Let's look at a historical furniture company, a young architect already in the running, the common love for strong, well-made, long-lasting and innovative things, a “sincere” sustainability as a common factor. Thus Giovanni Tomasini's sculpture-chairs are perfect interpreters of Riva 1920 updated to 2021.

In order to celebrate its hundredth anniversary, the historic Riva 1920 "carpentry", today a leading company in the production of solid wood furniture designed by great architects, has opened its doors to a young Lombard designer who aspired since high school to approach this reality whose mission has remained unchanged since then and which Riva family sums up in “produce honestly to hand down to future generations furniture able to challenge time while fully respecting the environment”...

After Sanremo Festival and online Milan and Paris Fashion Weeks, among social and mass media, eyes are full of spectacular fashion contaminated with stage and virtual catwalks. What's clear is that pandemic has no set limits to imagination.

Sexual fluidity, mutants of all kinds, returns to the future, tributes to the past, mixologies, spectacular nudity, theatrical costumes or chaste white tailor-suits for women but tuxedos with jet for men, minimalism and excess: the fashion lexicon of the latest Italian digital-fashion shows is reinterpreted in extreme version on the catwalk of the just ended Sanremo festival. Where there was no shortage of creations with powerful brands.
Starting with Etro's Swarovski crystal-embroidered nude effect jumpsuits for Maneskin, the rock-winners...