It is undeniable that technology is going to be more and more a strategic support in many different ways in the life of a modern company: from production to communication, from new technologies to artificial intelligence but... what happens when materials become "immaterials"? Sense -  Immaterial Reality, with its headquarter based at Superstudio Più, presents its immaterial catalogue: and materials become real.

Sense, the wizards of augmented reality, have conceived a powerful tool for the companies that work with materials in any possible way, from surfaces to textile: the sample cloth and the box full of panels covered in pieces of tiles have been outdated by a truly immaterial catalogue...

Let's look at a historical furniture company, a young architect already in the running, the common love for strong, well-made, long-lasting and innovative things, a “sincere” sustainability as a common factor. Thus Giovanni Tomasini's sculpture-chairs are perfect interpreters of Riva 1920 updated to 2021.

In order to celebrate its hundredth anniversary, the historic Riva 1920 "carpentry", today a leading company in the production of solid wood furniture designed by great architects, has opened its doors to a young Lombard designer who aspired since high school to approach this reality whose mission has remained unchanged since then and which Riva family sums up in “produce honestly to hand down to future generations furniture able to challenge time while fully respecting the environment”...

After Sanremo Festival and online Milan and Paris Fashion Weeks, among social and mass media, eyes are full of spectacular fashion contaminated with stage and virtual catwalks. What's clear is that pandemic has no set limits to imagination.

Sexual fluidity, mutants of all kinds, returns to the future, tributes to the past, mixologies, spectacular nudity, theatrical costumes or chaste white tailor-suits for women but tuxedos with jet for men, minimalism and excess: the fashion lexicon of the latest Italian digital-fashion shows is reinterpreted in extreme version on the catwalk of the just ended Sanremo festival. Where there was no shortage of creations with powerful brands.
Starting with Etro's Swarovski crystal-embroidered nude effect jumpsuits for Maneskin, the rock-winners...

The French-Algerian artist Neïl Beloufa on show in Milan with “Digital Mourning” curated by Roberta Tenconi. After Trisha Baga and Daniel Steegmann Mangrané, Pirelli HangarBicocca continues the research path among  new aspecs of video and digital art, tracing the contemporary ranks through artists who have made cutting-edge devices their own form of discussion and experimentation.

In 2014 Art had already predicted a Pandemic outbreak and the digital human response, with an Artwork/TV series. This is how Neïl Beloufa welcomes us to his first Italian monographic exhibition. The Screen Talk interactive installation opens the show and invites the audience to choose which premonitory episode to watch in the maxi screen just in front of him...

In the current context of the transformation of the digital sector in Italy, Hangar21 will be inaugurated on March 8 in Milan in the Superstudio Più complex, via Tortona 27. It’s a multimedia production house equipped with the most modern technologies. It's created to promote the dissemination of digital culture, facilitate, enhance, and concretize the ideas of anyone who wants to express their talent through the production and publication of digital and creative content. We invite you to discover it here.

Hangar21, a 700sqm structure, located on the first floor of Superstudio Più's Art Point, will have large spaces with cutting-edge equipment for the realization of digital and physical events, recording rooms for videos and podcasts, with an adjoining direction for streaming and post-production, multifunctional environments and finally rooms available to the community such as meeting rooms...

For those who missed the live streaming, here's the video where Tommaso Maserati takes us on a live tour to explore Snohetta, international architecture studio based in Oslo.
The next event is planned on April 1st in Amsterdam with Giacomo Garziano, founder of GG-loop studio.

“An Italian (Architect) in...” is a series of meetings, carried out by Matrix4Design in partnership with Superstudio Group.

Camera della Moda (Chamber of Fashion) had announced the exceptional effort of the entire fashion sector for this February appointment with Milan Fashion Week. And so it was. A busy week, with a number of appearances, including fashion shows and presentations, nothing to envy to "usual" fashion shows, those that lay down the law and business in happy times when the word pandemic was not part of common language. Seven days of elegance and extravagance in response to a single question: what about tomorrow?

So virtual catwalks, walk-in between buildings and monuments, empty theaters, light runways in the dark, visionary sets, country views, comforting apartments, stunning environments, graphic interventions were the virtual frame of fall/winter 2021/22 fashion. With Italian fashion superstars, international brands, reassuring classics, contemporaries, the emergent ones, transgressive, fashion "niches", accessories. All freely combined, one behind another. A free and varied panorama, an open and punctual evidence between new-classic and provocation, between strict-chic and street-mix...

Architect, biophilic designer and sustainable advisor, winner of the World Green Design Contribution Awards and the Green Building Council Italia Leadership Awards, he has been working for years on the sustainability theme through hybrid proposals ranging from architecture to interiors and green details of lifestyles.

You call yourself as a biophilic designer. What does that mean exactly?
Being a biophilic designer means placing the  focus on "Human" factor with Environment and Nature Ecosystem...

Incredible as it may seem, it is since the early 1900s that special cinematic effects have been experimented through a double film shooting that can add spectacular backgrounds and sudden appearances in a seemingly normal scene. A hundred years later, with the advent of digital, the possibility of recreating virtual worlds in which real people move has become a professional choice increasingly accessible of photographers and movie directors thanks to the green backdrops whose official name is Chroma Key. Over more than a century the technique has been so perfected that it has allowed the creation of fantasy or epic masterpieces with incredible scenarios. Photography has also appropriated it for more commercial purposes and these days a green screen (color that allows you to insert the desired backgrounds in post-production) is often the solution when traveling to suggestive places is as impossible as it is now. A Chroma Key and a powerful computer and every fantasy becomes possible.