It is undeniable that technology is going to be more and more a strategic support in many different ways in the life of a modern company: from production to communication, from new technologies to artificial intelligence but... what happens when materials become "immaterials"? Sense -  Immaterial Reality, with its headquarter based at Superstudio Più, presents its immaterial catalogue: and materials become real.

Sense, the wizards of augmented reality, have conceived a powerful tool for the companies that work with materials in any possible way, from surfaces to textile: the sample cloth and the box full of panels covered in pieces of tiles have been outdated by a truly immaterial catalogue. 
SenseSurfaces allows the user to load the product images into an app that lets you visualize not only textures and available colors, but to bring them to life: by changing the angle of the tablet, it also changes the exposition of the surface to different kind of lights and the fabric moves in a very natural way, to let you see a dynamic-life-like version of the product. It's not over yet: in fact, by raising the tablet to focus on an empty wall, it appears for example our favorite kitchen finished with the material of our choice. 
The gesture to drop the tablet and check if the kitchen could really be there in the room is almost unavoidable: the level of the output generated by SenseSurfaces is so real to justify the misunderstanding.
WIth Sense Surfaces the catalogue steps into the tablet.
For more information Sense-immaterialReality