For the first time the White fair, the most important in the international contemporary fashion area, is totally digital. White for 20 years had been held in the halls of Superstudio Più and from there occupied the entire via Tortona with other locations, reaching a record number of 500 international brands. For White too, the Covid-19 pandemic, with the impossible proximity of people and prohibited or limited travel, meant a change of strategy. The new digital format includes 200 companies and numerous initiatives to support SMEs in collaboration with the Municipality of Milan and other institutions.

Many institutions and organizations have joined together to contribute to White's new course, including, in addition to the Municipality of Milan, MAECI, ICE, Confartigianato Imprese, Cittadell’arte-Fondazione Pistoletto, IDEE Brand platform up to the new CSM-Camera Showroom Milano association...

Recent digital experiments to give new life to fashion shows even in the persistence of the pandemic have generated the first entirely virtual Milan Fashion Week. And this is not the only novelty: in general innovation there are interesting grafts that bring fashion closer to the people, to the metissage in progress, to the free inventiveness of creative directors who have taken over the leadership of well-known brands and to new designers who are totally free from the rules of good dressing, flanked by the most consolidated names by lasting successes of Italian fashion.

The National Chamber of Italian Fashion...

Our daily updated @AT online magazine is also a monthly paper magazine with the most important digital news and some additions and previews.
Print A3 pages and you will have your monthly copy in the original format. Or collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and via Moncucco 35, in Milan. In the archive you will find previous editions, available for printing.

Here you can find the Abstract of February @AT paper: we talk about

-       MILAN: NOT JUST STREET ART

-       A CONTEMPORARY MUSEUM CITY

-      A.I: INTELLIGENCE BUT ARTIFICIAL

Dubai proudly starts 2021 on a positive note welcoming the UAE community and its tourists to be the first to visit Expo 2020 Dubai’s Terra-The Sustainability Pavilion, a few months in advance the official opening scheduled for October 1, 2021.

The new roads leading to the Expo site, the impeccable welcoming by young Emiratis and the dreamy atmosphere of beautiful landscaping and special evening lights make the experience really exciting with the privilege of being among the first visitors.
In an unparalleled time in our history that has brought with it a pressing need to rethink the way we live, Terra- The Sustainability Pavilion di Expo 2020 Dubai, explores the opportunity to come together as a global community...

A live streaming virtual world tour to discover the most important architecture firms in the world, led by the Italians who founded them or work there: ready to go? A Matrix4Design project that Superstudio is happy to support in search of often inaccessible places and personal stories about Italian creativity abroad.

A world tour to discover the most prestigious international studios, led by Italian architects who have built their future abroad. In 2021 Matrix4Design presents An Italian (architect) in..., the digital tour which from France to Denmark, from Norway to the United States, from Spain to Australia opens the doors to global architecture's driving forces...

The newspaper article this morning on Il Giornale, written by Pamela Dell’Orto, was a nice surprise that delighted the author, collaborators and the whole Superstudio team. Not only for the pleasure of seeing recognized the commitment of Superstudio Group active in Milan for almost forty years and the titanic work behind the book’s achievement telling an aspect of it, DESIGN SUPER SHOW, but also for the precision, carefulness, curiosity that shines through the entire article with many quotes by top designers welcomed and many references to the most significant moments in Superstudio's life. It now develops on three poles: Superstudio 13, legendary photographic studios and facilities for fashion and image founded in 1983, Superstudio Più, multifunctional hub hosting design, fashion, art, innovation in general since 2000, and the latest Superstudio Maxi...

The memory of a man, athlete, artist, fashion designer, a friend who passed away eight years ago but it seems like yesterday. He created an eternal, timeless fashion which time makes even more desirable.

Ottavio Missoni would have turned 100 on February 11th. For friends, for those who have known him, he’ll remain forever a young athlete who made it to Olympics, an artist who knew how to obtain exciting mix-and-match from wool as beautiful as tapestries and fabrics, a sportsman for life, an open minded man who, even well advanced in years, captured people with his charm and vitality. But also an entrepreneur surrounded by children, grandchildren and friends, who lived with his wife Rosita in a countryside garden-house and from there created his fashion and his legend. For those who have not known him, for the younger ones, the Ma*Ga museum in Gallarate paid him homage by celebrating his centenary with a new set-up by Luca Missoni and Angelo Jelmini of "Sala Arazzi Ottavio Missoni"...

Mixcycling, born in Vicenza in the north of Italy, is an innovative startup transforming organic waste into low environmental impact materials through a patent-pending process. Most of the organic waste is scrap generated by local agro-industrial processes, such as rice husks, grape marc, coffee parchment skin, cork, etc.

Natural fibers recovered from organic industrial waste are blended with recycled, bio-based or virgin polymers. This pre-blend is disinfected by means of a non-thermal plasma technology and is then activated to enhance the adhesion between the fibers and the polymers. The sustainable and aesthetically appealing resulting material is suitable for several sectors of application, including cosmetics packaging, disposables, furniture, automotive and food packaging...

The IULM university in Milan, specialized in languages, communication and marketing, launches a new specialization in A.I. and organizes a very interesting event to discuss and explore how artificial intelligence may not be anymore a fantasy perspective but rather a solid reality, present in everyday life and that will change (for best) the time to come.

"But machines can really think?"
Trying to give a clear reply to this question, on feb 5th finished the 3-days digital convention Umania, organized by IULM over the theme of artificial intelligence. 
A very important event, the largest in Italy with more than 1200 participants, Umania has seen the alternation of top speakers with and very high competences to underline all the aspects related to this technology, still, we can say, not well known.