Camera della Moda (Chamber of Fashion) had announced the exceptional effort of the entire fashion sector for this February appointment with Milan Fashion Week. And so it was. A busy week, with a number of appearances, including fashion shows and presentations, nothing to envy to "usual" fashion shows, those that lay down the law and business in happy times when the word pandemic was not part of common language. Seven days of elegance and extravagance in response to a single question: what about tomorrow?

So virtual catwalks, walk-in between buildings and monuments, empty theaters, light runways in the dark, visionary sets, country views, comforting apartments, stunning environments, graphic interventions were the virtual frame of fall/winter 2021/22 fashion. With Italian fashion superstars, international brands, reassuring classics, contemporaries, the emergent ones, transgressive, fashion "niches", accessories. All freely combined, one behind another. A free and varied panorama, an open and punctual evidence between new-classic and provocation, between strict-chic and street-mix...

Architect, biophilic designer and sustainable advisor, winner of the World Green Design Contribution Awards and the Green Building Council Italia Leadership Awards, he has been working for years on the sustainability theme through hybrid proposals ranging from architecture to interiors and green details of lifestyles.

You call yourself as a biophilic designer. What does that mean exactly?
Being a biophilic designer means placing the  focus on "Human" factor with Environment and Nature Ecosystem...

Incredible as it may seem, it is since the early 1900s that special cinematic effects have been experimented through a double film shooting that can add spectacular backgrounds and sudden appearances in a seemingly normal scene. A hundred years later, with the advent of digital, the possibility of recreating virtual worlds in which real people move has become a professional choice increasingly accessible of photographers and movie directors thanks to the green backdrops whose official name is Chroma Key. Over more than a century the technique has been so perfected that it has allowed the creation of fantasy or epic masterpieces with incredible scenarios. Photography has also appropriated it for more commercial purposes and these days a green screen (color that allows you to insert the desired backgrounds in post-production) is often the solution when traveling to suggestive places is as impossible as it is now. A Chroma Key and a powerful computer and every fantasy becomes possible.

For the first time the White fair, the most important in the international contemporary fashion area, is totally digital. White for 20 years had been held in the halls of Superstudio Più and from there occupied the entire via Tortona with other locations, reaching a record number of 500 international brands. For White too, the Covid-19 pandemic, with the impossible proximity of people and prohibited or limited travel, meant a change of strategy. The new digital format includes 200 companies and numerous initiatives to support SMEs in collaboration with the Municipality of Milan and other institutions.

Many institutions and organizations have joined together to contribute to White's new course, including, in addition to the Municipality of Milan, MAECI, ICE, Confartigianato Imprese, Cittadell’arte-Fondazione Pistoletto, IDEE Brand platform up to the new CSM-Camera Showroom Milano association...

Recent digital experiments to give new life to fashion shows even in the persistence of the pandemic have generated the first entirely virtual Milan Fashion Week. And this is not the only novelty: in general innovation there are interesting grafts that bring fashion closer to the people, to the metissage in progress, to the free inventiveness of creative directors who have taken over the leadership of well-known brands and to new designers who are totally free from the rules of good dressing, flanked by the most consolidated names by lasting successes of Italian fashion.

The National Chamber of Italian Fashion...

Our daily updated @AT online magazine is also a monthly paper magazine with the most important digital news and some additions and previews.
Print A3 pages and you will have your monthly copy in the original format. Or collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and via Moncucco 35, in Milan. In the archive you will find previous editions, available for printing.

Here you can find the Abstract of February @AT paper: we talk about

-       MILAN: NOT JUST STREET ART

-       A CONTEMPORARY MUSEUM CITY

-      A.I: INTELLIGENCE BUT ARTIFICIAL

Dubai proudly starts 2021 on a positive note welcoming the UAE community and its tourists to be the first to visit Expo 2020 Dubai’s Terra-The Sustainability Pavilion, a few months in advance the official opening scheduled for October 1, 2021.

The new roads leading to the Expo site, the impeccable welcoming by young Emiratis and the dreamy atmosphere of beautiful landscaping and special evening lights make the experience really exciting with the privilege of being among the first visitors.
In an unparalleled time in our history that has brought with it a pressing need to rethink the way we live, Terra- The Sustainability Pavilion di Expo 2020 Dubai, explores the opportunity to come together as a global community...

A live streaming virtual world tour to discover the most important architecture firms in the world, led by the Italians who founded them or work there: ready to go? A Matrix4Design project that Superstudio is happy to support in search of often inaccessible places and personal stories about Italian creativity abroad.

A world tour to discover the most prestigious international studios, led by Italian architects who have built their future abroad. In 2021 Matrix4Design presents An Italian (architect) in..., the digital tour which from France to Denmark, from Norway to the United States, from Spain to Australia opens the doors to global architecture's driving forces...

The newspaper article this morning on Il Giornale, written by Pamela Dell’Orto, was a nice surprise that delighted the author, collaborators and the whole Superstudio team. Not only for the pleasure of seeing recognized the commitment of Superstudio Group active in Milan for almost forty years and the titanic work behind the book’s achievement telling an aspect of it, DESIGN SUPER SHOW, but also for the precision, carefulness, curiosity that shines through the entire article with many quotes by top designers welcomed and many references to the most significant moments in Superstudio's life. It now develops on three poles: Superstudio 13, legendary photographic studios and facilities for fashion and image founded in 1983, Superstudio Più, multifunctional hub hosting design, fashion, art, innovation in general since 2000, and the latest Superstudio Maxi...