The memory of a man, athlete, artist, fashion designer, a friend who passed away eight years ago but it seems like yesterday. He created an eternal, timeless fashion which time makes even more desirable.

Ottavio Missoni would have turned 100 on February 11th. For friends, for those who have known him, he’ll remain forever a young athlete who made it to Olympics, an artist who knew how to obtain exciting mix-and-match from wool as beautiful as tapestries and fabrics, a sportsman for life, an open minded man who, even well advanced in years, captured people with his charm and vitality. But also an entrepreneur surrounded by children, grandchildren and friends, who lived with his wife Rosita in a countryside garden-house and from there created his fashion and his legend. For those who have not known him, for the younger ones, the Ma*Ga museum in Gallarate paid him homage by celebrating his centenary with a new set-up by Luca Missoni and Angelo Jelmini of "Sala Arazzi Ottavio Missoni"...

Mixcycling, born in Vicenza in the north of Italy, is an innovative startup transforming organic waste into low environmental impact materials through a patent-pending process. Most of the organic waste is scrap generated by local agro-industrial processes, such as rice husks, grape marc, coffee parchment skin, cork, etc.

Natural fibers recovered from organic industrial waste are blended with recycled, bio-based or virgin polymers. This pre-blend is disinfected by means of a non-thermal plasma technology and is then activated to enhance the adhesion between the fibers and the polymers. The sustainable and aesthetically appealing resulting material is suitable for several sectors of application, including cosmetics packaging, disposables, furniture, automotive and food packaging...

The IULM university in Milan, specialized in languages, communication and marketing, launches a new specialization in A.I. and organizes a very interesting event to discuss and explore how artificial intelligence may not be anymore a fantasy perspective but rather a solid reality, present in everyday life and that will change (for best) the time to come.

"But machines can really think?"
Trying to give a clear reply to this question, on feb 5th finished the 3-days digital convention Umania, organized by IULM over the theme of artificial intelligence. 
A very important event, the largest in Italy with more than 1200 participants, Umania has seen the alternation of top speakers with and very high competences to underline all the aspects related to this technology, still, we can say, not well known.

Events (forbidden until March 5th, then we'll see) suffer but shootings and fashion videos are intensifying to follow also to filmed or streaming fashion shows which are replacing the catwalks with the spectators and have changed Fashion Week's soul.
Superstudio 13 photographic studios, with a new feminine management, reached in January an exceptional request from both customers of all time and many new operators. To the point  that many sets have been shifted into the big spaces of other Superstudio locations, Superstudio Più, a few steps away and the brand new Superstudio Maxi, just a little bit further.
Top brand's ad campaign, editorials, music and advertising videos, crowded crews, celebrities who want large spaces and privacy, now find in the whole Superstudio's facilities an even greater choice among wide venues, cyclo studios, day light studios, astounding dimensions halls, outdoor spaces with parking and restaurant, always with our photo team super-specialized help...

"Twenty years of experimentation, adventures, research. 
Twenty years of brave and often against the tide choices. 
Twenty years of presentations that have left their mark 
in the city and around the world. 
And above all... twenty years of passion for good design. 
These are twenty years spent with Gisella and her team. 
... and now Superstudio is ready for new challenges in the future. 
There is still a lot to do and to create!"

Giulio Cappellini, 
architect and Superdesign Show art-director

The Architect Stefano Boeri, President of the Triennale, a public figure with a strong influence on contemporary Milan, is an excellent witness of explosive power that Expo 2015 and Design in its recent transformation have had. So he remembers it in Design Super Show book.

20 years of Superstudio are 20 years of life in Milan. Two decades during which our small and busy metropolis has been able to regenerate and return to being a protagonist on the scene of World cities of the planet.
In this regeneration, which had Expo 2015 as a catalyst, Milan has been able to play together two trump cards deeply linked to its history: a constant boost towards innovation and a deep culture of social generosity. In the world of creativity, this inseparable combination (when one of the two components is missing, Milan immediately returns to being a small city) has created a uniqueness which still amazes and attracts the world...

“Courage, vision, luck, commitment, love, friendship, sharing, experience, spontaneity, interest for fashion, art, design and all kinds of innovation are keywords that have brought us this far. Milan thanked us by transforming itself also thanks to this impulse.
20+20+20 and beyond: this is my wish forty years from the arrival in zone 6 and from the first Superstudio in via Forcella, twenty years from the second Superstudio in via Tortona. With the wish of other twenty years of success at the third Superstudio just opened in via Moncucco to bring culture to suburbs. Three strong points of the city created with the same passion with the same passion.”

Gisella Borioli,
founder and CEO of Superstudio Group 

Giuliano Pisapia, Mayor of Milan from 2011 to 2016, points out the importance of Milan design and fashion recalling the prestigious Ambrogino d'Oro award, which the city gives its most deserving citizens, awarded in 2014, among others, to Gisella Borioli for her contribution to the cultural growth of the city with Superstudio and more.

That December 7th of my years as Mayor: I remember it well. Not only because December 7th is the day of Milan feast, the remembrance of St. Ambrose Bishop and Patron of the city, the opening night of La Scala; but also because for the Mayor the day begins with Ambrogino d'Oro award, the highest civic merit to those who have made "a special contribution to the prestige of the city"...

Beppe Sala, mayor of the city, has long been committed to making the “small” Milan a creative, economic and spiritual nation’s capital and beyond, capable of competing with metropolises of the world. His look at Design events in Milan opens Design Super Show book.

In these months of pain and uncertainty, Milan’s life seems to fade almost becoming a memory. This book and its author’s energy put us back on the road of values for which Milan has been, is and always will be, one of the capitals of creativity. There are other cities, of course, especially in Italy, boasting absolute beauty and unattainable artistic heritage. But Milan has on its side a combination of work and creativity which make it a unique and irreplaceable reality. This combination has a name: design...