You often come across an object, an atmosphere, a thing that you are not able to define as it goes out of the traditional canons. However, it hybridizes different sources of inspiration, offering innovative experiences and introducing unexpected visual languages. Here is where neologisms, made-up definitions, crasis of letters and words, manipulated anglicisms, mergers and phonetic games that draw from the dictionary come into action. Here, neologisms are a divertissement centred on design language that makes you thinking about mixologies that have enriched the domestic and urban landscape. Anyway, how to define them is a personal choice. Neologisms taken from the book DESIGN SUPER SHOW, Superstudio edition 2021. (to request it: info@superstudiogroup.com, amazon.it)...

The designers Donegani e Lauda are the tenth protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 3 August with Alessandra Baldereschi...

Since yesterday, Museo del Parco of Portofino has a permanent guest among the many works of well-known artists: the white Doll by Flavio Lucchini, a white version “special edition” of his colorful newpop dolls. This is one more reason to visit this charming garden, a place of art and culture, overlooking the small square and the marina of the famous locality in Liguria. “White Doll” has been welcomed by the museum’s founding director Daniele Crippa and its curator and art critic Serena Mormino, along with several guests. The curator will tell you the story.

Entering Lucchini’s world is like entering a special of 50 years of contamination between fashion, art and design; immersing yourself in the Italian history admired by the whole world and that today is reinterpreted more than ever, with the feeling of being really involved, so much strong is its involvement and tangibility. What I define “The essential vitamin of Life” has been administered by Lucchini in its most complete form… 

Our daily updated @AT online magazine is also a monthly paper magazine with the most important digital news and some additions and previews.

Print A3 pages and you will have your monthly copy in the original format. Or collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and via Moncucco 35, in Milan. In the archive you will find previous editions, available for printing.

Veronica Magni, a 29-year-old girl, wrote to us and aroused our interest. During the pandemic, she created a collection of bags, all unique and different from each other, focusing on diversity and tradition as core values.

“This was my favorite game ”. Veronica uses these words to remember the entire days spent with her grandmother to create bags with bolts of fabric. A game that one day became a mature project and today is a real profession that gives her the chance to create fashion bags with a vintage touch, thanks to the particular choice of thick fabrics, colors and leather. Costumers themselves are involved in the creative process of always unique and different pieces “just like any woman with her own unique personality”. Following this logic, Veronica’s project is detached from fast-production, entering the narrow and aware circle of small craftsmen. Recently she inaugurated her brand, Magni Collection, officially becoming a free and brave professional.

The designer Marco Ferreri are the nineth protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 27 July with Donegani&Lauda.

In the famous "Park’s Museum” of Portofino, among the many artworks of great artists, a white “Doll” made by Flavio Lucchini enters permanently. An event that honors him, almost in conjuction with the opening of his “personal museum” in September in Milan.

The International center of Outdoor Sculpture is visited every year by thousands of tourists fascinated by the botanical treasure kept in the promontory and is set up in the terraced garden of the Castle of Baron von Mumm, giving life, since the 80s, to the Park’s Museum of Portofino.
It hosts important works, donations of many international artists who have left a mark creating an original place where culture is breathed in the middle of nature with the view of the sea and the magical setting...

Daring combinations of extraordinary charm have paraded at the fashion show of Istituto Secoli on Thursday, July 8 at 5.30pm. The Academy made visible the collections of 27 designers at the end of their career on the official website (www.secoli.com) in live streaming. Among its students there are three in particular who, having been identified as the best ones in the school, opened the parade, set in the large daylight of Superstudio, with real experiments on fabrics.

Among the different spaces of our structure, Istituto Secoli decided to set its “fashion tale” in the daylight that with its neutrality lent itself well to the presentation of the different collections made by the young emerging talents who brought the realization of their dreams right here on the catwalk at the end of a three-year course of study.  Behind the realization of the garments there is the study of the digital and virtual world through the different arts that generates, as it is suggested by the name of the inspiration concept “GE.NE.RA”...

FoolFarm, the first European start-up factory specialized in blockchain artificial intelligence, launches its first Investor Day at Superstudio Più, supporting talented entrepreneurs and believing in their dreams.

With more than 150 guests in attendance and a hundred online, the first annual and hybrid event of FoolFarm, a real startup factory, was held at Superstudio Più on 13th July 2021 and it was reserved for an audience of investors, corporate and opinion leaders.
Founded in Milan in July 2020 by Andrea Cinelli, pioneer of Italian digital and author of numerous patents on artificial intelligence, FoolFarm is a "Venture Builder" that selects ideas and entrepreneurial projects in order to invest in their birth and development following the example of Startup Studio models...