Flavio Lucchini, visionary and innovator as entrepreneur, art director, editor, architect, artist has tried everything, successfully, tying his name to the creation of the most important fashion magazines and Superstudio itself, of which he is founder and designer. 

Yes,… fashion. He loves it so much to make it eternal through grandiose works, different from each other, witnesses of an era. He quitted printed paper for the sake of art, to which he dedicated himself in the last thirty years. Divine, the great golden sculpture at the entrance is a symbol of beauty, genius, planning, the art of making. The four pearlescent Ghosts, whose bodies seems to have flown away, tell the essence of the dress and its mastery. The cheerful Dolls are pop works smiling at girls not yet women, naive and provocative together. These are just a few of the hundreds of works made in his atelier. The inauguration of the FLAVIOLUCCHINIART MUSEUM is currently in Via Tortona 27 in a building of Superstudio Più.

The re-birth of Superstudio Maxi from an abandoned steel factory to a spectacular new exhibition center through the abstraction of photographic language by Luca Gilli, who tells his experience on the construction site from the first to the last day. Courtesy Paola Sosio Contemporary Art.

Different instances are expressed during the evolution of ideas and confrontation in the design agora. They must be composed in the sign of functions and téchne, in the sign synthesis that follows thought and anticipates body and light of what will be. Passages dressing  sensitivity and imagination, which lead virtual beyond physical place, in a space/time special for that architectural complexity that began its own real affirmation...

The Gugliermettos arrive at Superstudio Maxi with their self-produced and unconventional design, continuing to shape POP ideas, molding them into unconventional and ironic seats. 

Enlarged suggestions (Nodone, with Franco Mello), idioms and modern icons (La Bum, seating on a bomb), love promises (Ailoviu), tributes to great artists (Magritte) wishes of celebrations (Tappo in a special Superstudio version) remain the driving force behind this family DNA that transforms polyurethane into iconic shapes. After- sought craftsmanship steps are researched and experimented by covering the products with latest generation high-performance elastic fabrics. Also the YOUMELLOW sofas, presented in the ANTIDESIGN section by Gianni Arnaudo, are produced by Gugliermetto Experience. 

We all want to be children again, but no one admits it. The memory of something soft and sweet has no precise form: eyes closed in a happy moment. 

Shapes and colors without rules: soap bubbles and raspberry ice cream boules, teddy bears and inflatable ducks, running after a ball and lying down on the sand. It is not a thought, but a feeling to experience when you look at YouMellow and when you sit freely. You can arrange them as you want, play with the poufs and move the supports, orienting them in a hundred ways because they are not designed for a defined position: what looks like a chaise longue might become a think tank for two. You can invent your own place to dream and change it easily. Like a puzzle, you can put them together and it’s a new square: revolution or love words. Tweaked loveseats. Gianni Arnaudo conceived them, Gugliermetto Experience produced them.

Neodesign is a visual journey of decided, precise, extreme lines, all dressed in total black for the occasion. They express the personal and recognizable sign of the young Talarico, characterized by a timeless stylistic trait: “for me, design is a language. 

An international language that needs no words to be spoken. Understandable by everyone and by all cultures, it is direct and immediate. A language we use to communicate beauty. Trough design I reveal my way of seeing the world, my aesthetic vision and my thoughts”. Intuitions become products of sophisticated elegance and rigorous personality, never prevaricating or noisy. The works signed by Leonardo Talarico for MDF Italia, Living Divani, Cappellini, Alcantara and HENRYTIMI, live together.

Nature survives the man who, in the midst of the pandemic, escapes the contagion by locking himself in the house, now trap and refuge. Outside time moves on: while human beings disappear, thin blades of grass break the road. New buds take over a not anthropized world. 

The era of Anthropocene is translated into three elements, a chair, a table and a painting, with strong references to domestic life, closed in an animated circle of garbage bags, a metaphor of daily global pollution. This story visually ends with “Forlastdrop”: a sculpture chair, obtained from the recycling of terracotta waste. The cracks recall the burnt earth, leading us to think about how climate is changing more and more quickly and how disasters are becoming less and less predictable as a result. A small bud is the witness that the land that hosts us is the strongest one.

Very young and graduated in architecture in Mendrisio (Swiss) only two years ago, Anita Morvillo engages with a collection of elements halfway between sculpture and furniture. 

They could be luminous objects to illuminate a room or ethereal figures intended for museums and art galleries. All these works are made with a singular ability in the meticulous processing of metal material in filaments. Craftsmanship gives a particularly refined life to rigid textile textures. Initially designed as lamps, then as design objects they proved to be highly sculptural objects, thanks to the precise awareness and knowledge in the architectural field and to the use of structural rules belonging to the language of some skyscrapers.

A composition of 12 maxi luminous elements six meters long and inclined, ascending from the ground to the sky to form a traversable path, a sort of “portal of emotional light” delimited by 4 vertical floor lamps arranged in the manner of “guardians”. 

An extremely high and irregular installation to symbolize the complexities of our life paths, to show the possible passages and to give the perception of well-being brought by the light. Sharp, intense rays of enveloping and never dazzling light. These are the new “Slim” lamps by Slide for Life. A complete collection by type and size of, elegant, eco-sustainable, highly efficient lights produced in recycled aluminium and equipped with modular components projected to the future, to be interfaced with the most popular home automation systems such as Alexa and Googe Home.

The most visionary people feel that Fairs and thematic Salons should evolve towards hybrid, phygital and more immersive forms, able to keep high attention and emotion in response to the pulverization of messages. Once again, Superstudio launches the challenge for Milan Design Week 2021 in September, proposing a new revolutionary format. It does this by bringing an extension of its Superdesign Show event to the new Superstudio location, Superstudio Maxi in Barona district, that will be inaugurated for the occasion.
Yes, but what kind of design? DESIGN BEYOND DESIGN is the project that allows a “design fair” in real motion in the immense hall of via Moncucco among video workstations, art installations, scouting of unpublished products, performers that surprisingly animate and draw the space, workshops, shortfilms, contests...

With two major events in two different venues, the famous Superstudio of Milan will be present at the rebirth event on the occasion of Milan Design Week.
The first: R/EVOLUTION, new exhibition format based on many curatorial exhibitions on current issues and two spectacular interactive pavilions at the well-known Superstudio Più.
The second: DESIGN BEYOND DESIGN, five inauguration days in the newly finished Superstudio Maxi venue with many multidisciplinary activities, from photographic exhibitions to design, talks, videos, performances, love objects charity sale.