A composition of 12 maxi luminous elements six meters long and inclined, ascending from the ground to the sky to form a traversable path, a sort of “portal of emotional light” delimited by 4 vertical floor lamps arranged in the manner of “guardians”. 

An extremely high and irregular installation to symbolize the complexities of our life paths, to show the possible passages and to give the perception of well-being brought by the light. Sharp, intense rays of enveloping and never dazzling light. These are the new “Slim” lamps by Slide for Life. A complete collection by type and size of, elegant, eco-sustainable, highly efficient lights produced in recycled aluminium and equipped with modular components projected to the future, to be interfaced with the most popular home automation systems such as Alexa and Googe Home.

The most visionary people feel that Fairs and thematic Salons should evolve towards hybrid, phygital and more immersive forms, able to keep high attention and emotion in response to the pulverization of messages. Once again, Superstudio launches the challenge for Milan Design Week 2021 in September, proposing a new revolutionary format. It does this by bringing an extension of its Superdesign Show event to the new Superstudio location, Superstudio Maxi in Barona district, that will be inaugurated for the occasion.
Yes, but what kind of design? DESIGN BEYOND DESIGN is the project that allows a “design fair” in real motion in the immense hall of via Moncucco among video workstations, art installations, scouting of unpublished products, performers that surprisingly animate and draw the space, workshops, shortfilms, contests...

With two major events in two different venues, the famous Superstudio of Milan will be present at the rebirth event on the occasion of Milan Design Week.
The first: R/EVOLUTION, new exhibition format based on many curatorial exhibitions on current issues and two spectacular interactive pavilions at the well-known Superstudio Più.
The second: DESIGN BEYOND DESIGN, five inauguration days in the newly finished Superstudio Maxi venue with many multidisciplinary activities, from photographic exhibitions to design, talks, videos, performances, love objects charity sale.

The designer Alessandra Baldereschi is the eleventh protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 10 August with Daniela Puppa.

The brand n.1 in the world in appliances presents its idea of Smart Home at Superdesign Show.  Haier – Connect to Extraordinary”:  an immersive and premiumness experience, based on Artificial Intelligence. An emotional experience, in which visitors themselves become active protagonists in the history, sewn on their choices and preferences.

A highly immersive and emotional experience, in which visitors themselves become active participants of the story, tailored to their choices and preferences. Haier, the world’s no. 1 in major home appliances*, chooses the Milan Design Week 2021 to present and translate its idea of Smart Home into reality, as a result of the brand’s continuous attention to technological innovation, refined design and premium, tailor-made solutions. Located in a 400 square metre space within Superstudio Più, the “Haier – Connect to Extraordinary” experience will be open to the public from 4th to 10th  September with a visit itinerary divided into small groups...

“Performance and Connectivity for a healthier place to live” is the title of the Hoover showcase at Superdesign Show dedicated to H-ABITAT – the first Home Wellbeing Ecosystem – and innovations launched by the brand in the world of washing. The shared characteristics are: performance, attention to wellbeing and strong link with connectivity.

Performance, technology, attention to wellbeing and the creation of absolutely innovative experiences and scenarios in the domestic sphere: Hoover is taking part in Milan Design Week 2021 with a selection of products designed for a target of visitors which combine attention to design and care of the home and the person with a marked inclination towards connectivity...

Candy celebrates connectivity with the showcase “Snap&Do – Connections that make the difference”. A full range of solutions designed to simplify everyday life in a smart, intuitive and accessible way.

Milan Design Week means genius, smartness and the unique ability of design to respond to people's needs in a simple and intuitive way: a path that Candy has taken over 70 years ago, offering year after year smart, accessible products and solutions with an unmistakable Italian style. A success story, told and reinterpreted in the exhibition “Snap&Do – Connections that make the difference”, open to the public at Superstudio Più, from 4 to 10 September following what drives and inspires Candy the most: the connectivity that simplifies your everyday life...

Set on over 200 m2 of the Gallery area of Superstudio Più, FiberEUse is a totally circular exhibition that closes an European project lasted 4 years and presents the final results of the research coordinated by the Department of Mechanical Engineering of Politecnico of Milan.

In a world where sustainability is a daily topic, the Discovering section of Superdesign Show presents, from September 4 to 10, a project that represents in an absolutely complete way the feasibility of a transition to the circular economy, materials reuse in a perspective of total sustainability. Following a circular path visitors will have the opportunity to know the process and the results of FiberEUse project...

With two major events in two different venues, the famous Superstudio of Milan will be present at the rebirth event on the occasion of Milan Design Week from 4 to 10 September. From today and throughout the month of August projects, participants, designers, artists, news, appointments to be noted. Follow us here!

Free admission upon reservation and following the health rules in force during the period.

AT SUPERSTUDIO PIU': SUPERDESIGN SHOW 2021-SPECIAL EDITION

R/EVOLUTION is the title of the event to be held at Superstudio Più in via Tortona 27, the great hub for twenty years spokesman for innovation and creativity...

A selection and brief analysis of photographs taken by some of the great representatives of Italian photography that is part of the video presented on the occasion of the 30th anniversary of Superstudio 13. Along with other photographers, they left us the memory of the campaigns they have made here, in the most important and historical center of photographic studios in Milan.

Body can make the clothes talk, animate the space, assume different meanings and express visions that go beyond reality. Only when this happens you can talk about photography as art and really create something unique. We realize this is the task of every photographer if you look carefully at the elegant shoots taken by Alfa Castaldi, Gian Paolo Barbieri, Gianmarco Chieregato, Settimio Benedusi and Sofia Riva...