We all want to be children again, but no one admits it. The memory of something soft and sweet has no precise form: eyes closed in a happy moment. 

Shapes and colors without rules: soap bubbles and raspberry ice cream boules, teddy bears and inflatable ducks, running after a ball and lying down on the sand. It is not a thought, but a feeling to experience when you look at YouMellow and when you sit freely. You can arrange them as you want, play with the poufs and move the supports, orienting them in a hundred ways because they are not designed for a defined position: what looks like a chaise longue might become a think tank for two. You can invent your own place to dream and change it easily. Like a puzzle, you can put them together and it’s a new square: revolution or love words. Tweaked loveseats. Gianni Arnaudo conceived them, Gugliermetto Experience produced them.

Neodesign is a visual journey of decided, precise, extreme lines, all dressed in total black for the occasion. They express the personal and recognizable sign of the young Talarico, characterized by a timeless stylistic trait: “for me, design is a language. 

An international language that needs no words to be spoken. Understandable by everyone and by all cultures, it is direct and immediate. A language we use to communicate beauty. Trough design I reveal my way of seeing the world, my aesthetic vision and my thoughts”. Intuitions become products of sophisticated elegance and rigorous personality, never prevaricating or noisy. The works signed by Leonardo Talarico for MDF Italia, Living Divani, Cappellini, Alcantara and HENRYTIMI, live together.

Nature survives the man who, in the midst of the pandemic, escapes the contagion by locking himself in the house, now trap and refuge. Outside time moves on: while human beings disappear, thin blades of grass break the road. New buds take over a not anthropized world. 

The era of Anthropocene is translated into three elements, a chair, a table and a painting, with strong references to domestic life, closed in an animated circle of garbage bags, a metaphor of daily global pollution. This story visually ends with “Forlastdrop”: a sculpture chair, obtained from the recycling of terracotta waste. The cracks recall the burnt earth, leading us to think about how climate is changing more and more quickly and how disasters are becoming less and less predictable as a result. A small bud is the witness that the land that hosts us is the strongest one.

Very young and graduated in architecture in Mendrisio (Swiss) only two years ago, Anita Morvillo engages with a collection of elements halfway between sculpture and furniture. 

They could be luminous objects to illuminate a room or ethereal figures intended for museums and art galleries. All these works are made with a singular ability in the meticulous processing of metal material in filaments. Craftsmanship gives a particularly refined life to rigid textile textures. Initially designed as lamps, then as design objects they proved to be highly sculptural objects, thanks to the precise awareness and knowledge in the architectural field and to the use of structural rules belonging to the language of some skyscrapers.

A composition of 12 maxi luminous elements six meters long and inclined, ascending from the ground to the sky to form a traversable path, a sort of “portal of emotional light” delimited by 4 vertical floor lamps arranged in the manner of “guardians”. 

An extremely high and irregular installation to symbolize the complexities of our life paths, to show the possible passages and to give the perception of well-being brought by the light. Sharp, intense rays of enveloping and never dazzling light. These are the new “Slim” lamps by Slide for Life. A complete collection by type and size of, elegant, eco-sustainable, highly efficient lights produced in recycled aluminium and equipped with modular components projected to the future, to be interfaced with the most popular home automation systems such as Alexa and Googe Home.

The most visionary people feel that Fairs and thematic Salons should evolve towards hybrid, phygital and more immersive forms, able to keep high attention and emotion in response to the pulverization of messages. Once again, Superstudio launches the challenge for Milan Design Week 2021 in September, proposing a new revolutionary format. It does this by bringing an extension of its Superdesign Show event to the new Superstudio location, Superstudio Maxi in Barona district, that will be inaugurated for the occasion.
Yes, but what kind of design? DESIGN BEYOND DESIGN is the project that allows a “design fair” in real motion in the immense hall of via Moncucco among video workstations, art installations, scouting of unpublished products, performers that surprisingly animate and draw the space, workshops, shortfilms, contests...

With two major events in two different venues, the famous Superstudio of Milan will be present at the rebirth event on the occasion of Milan Design Week.
The first: R/EVOLUTION, new exhibition format based on many curatorial exhibitions on current issues and two spectacular interactive pavilions at the well-known Superstudio Più.
The second: DESIGN BEYOND DESIGN, five inauguration days in the newly finished Superstudio Maxi venue with many multidisciplinary activities, from photographic exhibitions to design, talks, videos, performances, love objects charity sale.

The designer Alessandra Baldereschi is the eleventh protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 10 August with Daniela Puppa.

The brand n.1 in the world in appliances presents its idea of Smart Home at Superdesign Show.  Haier – Connect to Extraordinary”:  an immersive and premiumness experience, based on Artificial Intelligence. An emotional experience, in which visitors themselves become active protagonists in the history, sewn on their choices and preferences.

A highly immersive and emotional experience, in which visitors themselves become active participants of the story, tailored to their choices and preferences. Haier, the world’s no. 1 in major home appliances*, chooses the Milan Design Week 2021 to present and translate its idea of Smart Home into reality, as a result of the brand’s continuous attention to technological innovation, refined design and premium, tailor-made solutions. Located in a 400 square metre space within Superstudio Più, the “Haier – Connect to Extraordinary” experience will be open to the public from 4th to 10th  September with a visit itinerary divided into small groups...

“Performance and Connectivity for a healthier place to live” is the title of the Hoover showcase at Superdesign Show dedicated to H-ABITAT – the first Home Wellbeing Ecosystem – and innovations launched by the brand in the world of washing. The shared characteristics are: performance, attention to wellbeing and strong link with connectivity.

Performance, technology, attention to wellbeing and the creation of absolutely innovative experiences and scenarios in the domestic sphere: Hoover is taking part in Milan Design Week 2021 with a selection of products designed for a target of visitors which combine attention to design and care of the home and the person with a marked inclination towards connectivity...