Starting from the 70’s as founder of Studiodada Associati well-known for his Radical Design, Marco Piva has reached the peak of his career as architect, designer, town planner, professor, designer “at large” with projects for many big Italian and all over the world companies dealing with big and small projects, from architectures to tourist resorts to installations to illustrate a product of an idea. He has been at Superstudio various times bringing his elegant, emotional, fluent and functional mood.  

2000/2020 In twenty years what has changed and what will change?
In the past 20 years the ways of thinking, develop and communicate design has changed.  The formula launched by Superstudio, that integrates into the contemporaneity of the event entities different from one another, from the successful architect to the emerging designer, from long-established companies to new proposals, from tradition to the latest innovations in the technological field, creating synchrony, the winning circumstance to introduce a cross vision on Design state-of-the-art: Superstudio Più becomes a stage, a “laboratory” that opens itself to the city during the Fuorisalone. 

"My research on women dresses with generous volumes, was born a bit for fun during the lockdown period, when the word "physical distancing" was repeated over and over by every media. Researching inside beauty something able to exorcise the moment of both collective and of course personal anxiety has been a kind of therapy for me... "

As of today, the large LED screen of Superstudio (24x5,5m) becomes also interactive and touch. New amazing effects have been implemented in the GoLive project. Endless interaction possibilities with the screen enable to elaborate evocative and captivating sceneries. 
Would you like to know more? Come and visit us! info@superstudioevents.com 

A special thanks to Luca Rapis, One Thousand.

Real, virtual, nomad, shared: a new organisation of work and study. This is the concept of SuperCampus, the new project by Giulio Cappellini for Superdesign Show 2021 providing a time and space revolution where beauty, quality and social relations will be a possibile solution and concrete answer after covid.

The recent isolation period has emphasized a process already in progress: a new way of working and managing one’s own time. People used to work many hours at the office, investing then free time on hobbies, relaxing and living in their own home.
Later on, a less rigid behaviour began towards our own work: fewer hours spent in the office, working also from home, shorter meetings, less formal wear, relax in the work environment...

He is the most well-known Dutch designer leader of that neo-humanism of the 21st century that opens to all experiences and splendours. Among the first ones to arrive at Superstudio twenty years ago, in a little inconspicuous space where he soon drew attention. His spectacular installations for Moooi, of which he is co-founder, and for the most important Italian and International companies, soon became an unmissable appointment of the Design Week of Milan. 

In the past 20 years what do you think has changed in design?
I think that design has not changed. In the last years it has been influenced a lot by ecology and the communication has become very different, from media to ways of describing stories. Design has become more personal and technological, but its nature is always the same. 

With a pragmatic and against the tide vision and without being too seduced by the futuristic hypotheses of virtual stores entrusted to digital and distance, Beppe Angiolini, ambassador of beauty through his flagship store in Arezzo, takes stock of the fashion system today and tomorrow. Without forgetting the past. An authoritative point of view, in his role as Director of Communication of the Italian Chamber of Buyers. 

According to today’s opinions, on media, on webinars, the “fashion shop”, as we know it today, tomorrow will not work anymore. What do you think about this?
If the fashion shop will not work anymore it will certainly not be due to the introduction of multimedia systems and devices inside it. If this won’t work it will be due to the economical crisis that will not allow it and because anyone working for the shop itself, as sales assistant and/or buyer will not be able to interpret the emotional change that this moment has brought mainly to the final consumer’s choices...

It was born right here, at Superstudio Più in via Tortona, ten years ago and it has immediately been regarded as the most important fair dedicated to photography and moving image. The coronavirus cancelled the celebration of the tenth anniversary, but MIA will be back in March more important and beautiful than ever in the new astonishing spaces of Superstudio Maxi, in via Moncucco.

“It is a sort of homecoming - states Fabio Castelli, patron of the fair together with his daughter Lorenza- “The first editions of MIA Photo Fair took place at Superstudio Più in the Tortona area, the well-known Design District of Milan. Since then, our relationships with the Superstudio Group have remained excellent. We started to deal with the Borioli family, owners of Superstudio, a few months ago, before the start of the renovation of SUPERSTUDIO MAXI, evaluating together which could be the possible synergies between MIA Photo Fair and Superstudio Events, entity which manages all the events of Superstudio Group. Furthermore, pushing towards wider scenarios, we feel that this new site has great potential and we think, with good hope, that the Famagosta district of Milan can quickly become one of the centres of photography in Milan, as far as the Tortona area has been for design"...

Such a strong love for wood and natural elements, the respect for the environment, for tradition combined to cutting-edge contemporaneity   characterizes the work by Michele De Lucchi and his cross-disciplinary “circle” of designers, innovators, humanists, futurologists with whom he creates buildings, museums, interiors, design, little sculptures, urban development or highly complex projects.  He was part of the Sottsass group at the beginning of Memphis. Today, he is probably the most important and sought-after protagonist of Milan that changes. 

2000/2020 In twenty years what has changed, what will change?
Since the beginning of the new millennium the digital wave has changed the way to approach the most varied day-to-day reality and work, creating huge potentialities that are in continuous development. There are platforms that promote the “download design”, systems of quick prototyping, 3D printers and top technology CNC machines. In addition, it is getting easier to photograph, film, and write and new ways of narration are developing mixing all this expressive tools combined with digital supports. Given the quick progression it is now possible to talk about new design freedom, but the ability to detect new uses for the available technological potential is also required.