16 years ago, Cristian Confalonieri, a design student back then, had a brilliant insight: while trying to plan what to see in the city during the design week, he realised that on the web there was more or less nothing. This is how the website Fuorisalone.it was born and had become the portal that gathers all the exhibitions and projects of Milan Design Week. He co-founded the company Studiolabo that deals with communication design and territorial marketing. Accepting an invite from Council Member Cristina Tajani, he coordinates the Interzone Focus Group where all the most important players of design take part, including Superstudio.

For the first time in 1991, design showrooms gather together under an official guide called Fuorisalone, by initiative of Gilda Bojardi. In 2000, districts of design were born, by impulse of Superstudio that opens its space to design, with the accomplished creation of Tortona District. Later on, the development of other districts such as Brera and Ventura Lambrate... What is the success of the Fuorisalone, an event that the world envies us and uselessly tries to imitate?
I think the success of Fuorisalone is strictly connected to the inability to define it. And therefore to reduplicate it. Is it an event or a fair? Is it BtoB or BtoC? And so on. It is a strictly Italian model, Milanese actually. The city dimension, a little metropolis as it is usually called, is a fundamental element for the event success. We can shortly go through it and all neighbourhoods (who became then areas, and then districts) feel involved...

14/17 July 2020 is a turning point event: the first digital fashion week that could lead  the way for the fashion shows of the future is born, with interactions among physical and virtual and audience all over the world. Top brands, Camera Moda and Superstudio are ready. 

Phase 3 of the post-coronavirus opens, bringing along lots of good intentions. Among these, some outstanding initiatives suggesting a less selfish world, a better awareness of diversity and needs. There are already many entrepreneurs of the Made in Italy, fashion and design, that since the first signs of the pandemic have made a race of generosity to help the health crisis with generous offers in money or with supplies of medical devices or even with funds to support families of virus victims (see HERE on our @AT)...

During the week dedicated to virtual-design (and more), from 15th to 30th June, @AT SUPERSTUDIO MAGAZINE dedicates the new SUPERDESIGNVIEW schedule to describe the world of design and innovation. Interviews with great protagonists, meetings with visionary talents, videos, trends, photo galleries,reviews and much more will keep focus on the world of production, design, project and creativity. 
A preview on installations foreseen for Superdesign Show 2021 (from April 2020 moved to next year due to “force majeure”).  Updated on a daily basis, SUPERDESIGNVIEW adds a new viewpoint of to the effervescence of the sector, again completely active as its the time for #ORARICOMINCIAMO (#LETSTARTAGAIN). 
Don’t miss the digital @AT SUPERSTUDIO MAGAZINE. In addition to collaborations with specialists it is open to participation of its readers. Yours as well. If you have something to say, write to us. We are waiting for you.

On his first presentation in the basement of Superstudio in 2009 Luca Nichetto, chosen among many young designers, won Elle Décor’s International award. On his second one, he presented a Prosciutteria (ham bar) in every detail located in a temporary architecture on the roof. Afterwards, an escalation took him from Venice, here he opened the first studio, up to Sweden, where he moved for love and where he settled. Today, he is a successful multi-tasking designer who has collaborations around the whole world, collects international awards, and is a guest of retrospectives in cities such as Venice, Paris, London, and Stockholm.  

In twenty years, from 2000 to 2020 what has changed and what will change?
The beginning of 2000 is also the year I began being a designer. I remember when I used to come to Milan, the fair was still downtown and events of Fuorisalone could be counted on a hand. The Fuorisalone was more romantic back then, there was Spazio Krizia with Ingo Maurer and Ron Arad as well as Driade in Via Manzoni and so on. I don’t know if it was international as, apparently, the whole world was there, but it was a more human dimension where you had the time to talk to people. From 2010 onwards it got out of control, it became a circus, where you can find events of a certain type of quality or find yourself in the middle of a situation that you can’t understand, with a quite tiresome sort of visual contamination...

In MyOwnGallery, two exhibitions in one, Superstudio’s gallery in via Tortona 27 bis. On stage under the unifying title of "FASHION SHOW by Flavio Lucchini" the virtual experience of UNREAL BUT REAL where his little Toys become big immaterial Totems through a smartphone with technology by Sense. The original MADE IN ITALY mural sculptures of the Dress Memory series pay tribute to the beauty of the most precious and creative fashion.
A visit to the gallery is also an opportunity to visit, by appointment, Flavio Lucchini’s majestic art work archive, a little solo museum preserved in Undergallery in the Basement of Superstudio. A journey through thirty years of an incredible dialogue between art and fashion, filled with many tributes to designers who created the Made in Italy. An opportunity to take home a valuable art work at a special price, that will be donated in support of those most affected by the pandemic...

Following three months of enforced isolation, we are rediscovering the joy of being outside, equipping balconies and terraces, and in the luckiest cases, creating proper outdoor rooms with the most advanced pergola systems. However, how are the buying habits changing and what are clients asking for? We talked about it with Luca Pangallo, sales manager of Ecliss, one of the most popular showrooms in Milan in the field.

How has market changed in the past few years? 
Up until a few years ago, the outdoor was regarded just as a niche market. Furnishing outdoor spaces used to be felt as a secondary need, unlike what used to be for the rest of the house. Most of the time, lower quality products were chosen. Whereas today, the outdoor is reaching the same importance as the indoor: selected with precision, with great attention to details, to quality of the furniture and above all to the atmosphere, to the experience that the client expects to live in these spaces...

Nanda Vigo, a light artist who collaborated with the greatest artists of the 60s and 70s, died in mid-May, leaving the mark of her strong personality. The last exhibition at Palazzo Reale in Milan was a late and in the same premonitory tribute to her greatness.

I remember a beautiful and lively blonde girl who, while I was looking at my first experiences as an editor, first in Ottagono and then in Vogue, in the second half of the 60s, turned the more traditional Milan upside down by bringing you with her teammates, Piero Manzoni, Lucio Fontana, Enrico Castellani, and the great Gio Ponti, the effervescent wind of the avant-garde. It was with Fiorucci, a pioneer of all new things, that I met her, with a mixture of awe and admiration. She was strong, ironic, combative, in years when women still struggled to emerge in environments considered male. Artist, designer, architect? Each qualification was reductive for her. I found her in Nanda Vigo Light Project, the beautiful exhibition at Palazzo Reale curated by Marco Meneguzzo (summer 2019), the first anthological retrospective finally dedicated to her in Italy, after more than four hundred exhibitions around the world...

Superstudio restarts with GoLive the new project for live, streaming and hybrid events.
The largest space of Superstudio Più, the 2,500 square meters Central Point, is set up with a 24x3 m stage, a large 24x5.5 m led screen with a 2.6 mm pitch and a control station. The seats are spaced for 200 people present and the rest in live streaming. Superstudio is ready to play this new game and you? 

A preview of GoLive, on our Youtube channel Superstudio Tweb.

To visit the space and information: info@superstudioevents.com

The largest and most famous center for photography and image of Milan in almost 40 years since its birth has seen some beautiful ones, but never such a long period of closure as that required by coronavirus. Now it starts again with a safety protocol developed by consultants and technicians to ensure maximum tranquillity and professionalism and great Italian fashion is back on set.

We were the first center of photographic studios in Milan to close, when the lockdown was still in the air. We did it in spite of the business, but we considered it indispensable to protect the health of our customers and visitors, who we already felt heavily threatened. Two days later, all of Italy was locked. Today we were among the first to open and safely resume the activity in our 13 studio rooms. With all the necessary devices and attention to ensure a healthy and controlled environment, as required by law and even more, we start again. And here comes the first teams, models, creative people, technicians and assistants to animate the studios: with Moncler, Armani, Bottega Veneta, Versace, Off White… To name a few, the booking diary is filling up with reservations for editorial services and advertising campaigns. Which is a good sign because it means fashion begins to come out of hibernation and the expectations of the big names are high.

Her first approach to design was as a recent graduate at the inauguration of Design at Superstudio right beside Giulio Cappellini, who had sensed her talent. Step by step Ilaria Marelli has entered among the established contemporary designers keeping her fresh and curious approach to all the experiences that this entails, from the design of the object to the installations to the art direction, also touching fashion.

In your initial contact with Superstudio Design you were together with Cappellini for the first exhibition. What do you remember about that experience?
I remember perfectly well when we came to see the space - I was super adrenaline, it seemed to me an exciting challenge, many colleagues instead said "Giulio is crazy-how do you now two months from the Salone to put everything prepared back in play! "...well, he was right! Rivers of people in an area until then unknown to most, a wide-ranging setting and… there were also my first products! I remember the photo for the press together with Morrison, Wanders and Bouroullec, as if we were "au pair" designers, while I was a young graduate at the first approach to design… I still get excited about it!...