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Posts with tag ‘ Lexus’
14/03/2025
 | MILANDESIGNWEEK2025

Lexus combines art and technology in a consistently poetic way, with visionary pairings between luxury automobiles and traditional Japanese concepts that create imaginative and extraordinary atmospheres.
"A-Un” is an impressive installation that intuitively connects with those who experience it, evoking the form of the new cockpit for electric cars Black Butterfly. It pushes boundaries and unveils new possible interactions between humans and next-generation vehicles, based on mutual understanding: this is Lexus’ ambition. The project’s name is inspired by the Japanese expression A-un no kokyu, which describes a harmonious non-verbal communication made possible by the synchronization of human breath with that of the surrounding world. 

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