For those who know Milan, Superstudio is a reference location for corporate and private events, which in recent years has become the ideal venue for small, impactful and innovative niche fairs and exhibitions, open to professionals or visitors, that stand out for their elengant environment and efficient and flexible organization.

Today we interview Tommaso Borioli, CEO of Superstudio Events for over 5 years, the new events division of the group. Eyes open over the world, beautiful mind, digital native, expert in economics as well as technology. Tommaso, with a young experienced team, advances the policy and renews the spaces of Superstudio Più dedicated to events.
Hi Tommaso, in 2016 you were entrusted with the new Superstudio Events division...

Few weeks have passed since Enzo Mari's death, great protagonist of the italian design and culture, and we meet Lorenzo Damiani. He collaborated with many brands from Cappellini to Ikea, has a vision of the design process that comes from the research of necessities and exploration of materials and he ideally works in that junction area between the works of Enzo Mari and the Castiglioni brothers and the contemporary design system. More of an inventor rather than an archistar.

Polyhedric but never blatant, firmly balanced between form and function, where and when begins the design experience of Lorenzo Damiani...

Twenty Years is the title of the highly anticipated new single by Maneskin out today. They achieved success as teenagers on X Factor stage, and once again confirm their 652.000 followers expectations by presenting a new live single, right there, last night. The launch campaign is uncompromising, with Damiano, Victoria, Thomas and Ethan showing "no veils" to the public, from the large ledwalls set up at Milan Central Station and on all social channels.
And what about us? We were on set! 

#UnPassoAvanti is the LINES campaign claim - entirely shot in the large Central Point venue of Superstudio Più with Emma Marrone - which invites women to rebel against sayings and ways of acting derived from old, backward stereotypes, denigrating the dignity of women: proud to have been part of this innovative campaign. 
It is time to take a step forward in support of women, against all discrimination!

The media terrorism accompanying the pandemic sometimes suggests extreme solutions to avoid coronavirus infection, without remembering that this infinitesimal, treacherous virus knows how to find a thousand opportunities to infiltrate into our body and infect us, with a more or less frightening viral load.
In this scenario, the last resort of Contactless, not touching anything or anyone, seems to be an increasingly practicable way confronted with many solutions that creativity proposes. Well.
Instead of leafing through communitarian newspapers and magazines, with the dangerous gesture of wetting one’s finger, digital editions on your own device or computer shall be used. Be careful to sign: either e-signatures and if not woe to use the kindly offered ballpoint pen, one never knows, therefore all provided of personal pen...

Since the '70s, when the beginning of the debate on pollution began to have a slow grip on public opinion, the idea of protecting our person and our environments through invisible screens with soft shapes hovers in our minds. The man protected by the bubble, curved and welcoming, physically separates himself from the outside world, observing him through a filter from a privileged position.

The research carried out in those years by collectives such as the Austrians Haus-Rucker-Co focused on these issues.
Their installations and ideas may have seemed utopian at the time, but they prompted a reflection on the relationship between the person and the surrounding environment...

The first project that Superstudio dedicates to female creativity, IN WOMEN'S HANDS, strongly desired by Gisella Borioli. ends. For over a month the exhibition hosted 13 talented artists and designers, confirming itself among the top appointments of Milan Design City and Interni Designers Week.

More than 1600 visitors and over 100 press and TV releases, including RAI Tg1 and RAI Tg3 with a dedicated service, national Corriere della Sera with piece by Silvia Nani, La Repubblica, Il Giorno, Interni, Elle Decor ...
Special thanks to Isabella Angelantoni Geiger, Vera Belikova, Mavi Ferrando, Francesca Gasparotti, Adriana Lohmann, Ilaria Marelli, Paola Navone, Elena Salmistraro...

Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Francesca Gasparotti.

"Being born in Milan carried its weight. We are at the end of 70’s. The world is in turmoil. These are the years of protests. It’s a dark time in Italy. My parents split when I was 4, and that’s when my mother decided to enroll at Brera Fine Arts Academy...."

On the occasion of the Federcongressi demonstration today in Rome in front of Palazzo Chigi, Superstudio wants to support with a symbolic signal the protests - peaceful and in compliance with Covid19 regulations - of a sector that has been completely forgotten, trusting that the Government will listen and respond to requests for support for businesses and professionals.

This is the text that appears on our LED portal, all red S.O.S.:"The congress and events industry is a driving force for productivity and exports, driving tourism by generating an induced amount of about 65 billion euros with a direct impact on GDP of 36.2 billion euros / year, employs 569,000 people: now it is fighting for survival ”

Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Adriana Lohmann.

"I was born in Brazil, I was a model, stylist, finding in the fashion world and in the vibrant late 80s Milan the place to put down my roots..."