Wonder, fun, surprise, fantasy, imagination, fear, magic. Is there anyone who has never been to a luna park and experienced all these emotions recalling their childhood? It has always been a fantastic place where everyday life is suspended to enter a world of lightness and carefree living. The Superdesign Show at Superstudio Più for the Design Week this year went beyond furniture innovations, home and human-tailored tech, the vision of a more sustainable world, art and culture. Visitors were entertained and engaged, amazed and shocked by a design able to make them enjoy themselves. By looking back at recently closed installations, we can see a trend...

The Milanese district reinvented across the 80's and the beginning of 2000 around Superstudio 13 and Superstudio Più as the ultimate fashion and design district loses the latest - in order of time - entrepreneur who fell in love with the area...

Leonardo Del Vecchio, founder of the eyewear giant Luxottica and one of the most important Italian entrepreneurs has died leaving an empire worth 30 billions of Euro and counting more than 9.000 shops. But this is not just it...

The future of energy encapuslated in a monolith with clean and elegant lines. In this event, "Quando l'energia incontra il design", Dynamo Energies, the Milan-based firm that has been involved for many years in the ecological transition process, reveals to a public of experts, especially designers and architects, their photovoltaic 3D product (on sale since 2021)...

Blue and white tiles cover flat panels that adorn plains. Everyone immediately links this image to solar panels, such a valuable object for our renewable future. In time, it is evident that function has overcome aesthetics. Thus, Dynamo Energies presents a line of products combining innovation and design. Monoliths with polished surfaces, absolute and impressively massive, appear to have come from some remote galaxy...

Milano celebrates its illustrious citizen. The prestigious context of Palazzo Reale hosts the most ambitious exhibition ever in Italy, fully dedicated to Oliviero Toscani, to whom it pays tribute on the occasion of his 80 years of life and career, he kicked off precisely thanks to the support by Flavio Lucchini, turning his production into art beyond photography...

The exhibition, open to the public until September 25th, offers across the rooms of Palazzo Reale 800 pictures he has taken from the 1960s to the present mounted through no spikes nor frames, but pasted on the walls like street posters, presenting the iconic traits of his work through less known pictures...

A popular Italian magazine about cinema, entertainment, and comics, Best Movie, is celebrating its twentieth anniversary at Superstudio Più with a festival dedicated to its followers. Offering an open-to-all weekend, a full-immersion with creative workshops, meetings and film previews. Plus a special occasion for networking.

On Saturday 2.30 p.m., the event begins with a preview of "The Deer King - Il Re dei Cervi", the directorial debut of Masashi Ando from the longstanding Japanese animation Ghibli, before entering the horror night (the usual screaming Saturday night) with "Carne Fredda" by Roberto Recchioni and the projection of "A Sexy Horror Story"...

I am proud to have known - and called to collaborate with me to my Donna magazine - Giulio Cappellini since the 80s. A friendship and a long-lasting creative relationship that has also been very important for Superstudio and the launch of the Design Week diffused over the Tortona District, also thanks to his courage and intuitions. Architect, art-director, designer, talent-scout, trend-setter esteemed in the international field, besides being a professional and exquisite man, he has just received the greatest Italian award in design that is the Compasso d’Oro for his career. Nothing more deserved...

With his long view and his sensitivity, at the first visit of what General Electric in March 2000, a factory just emptied and delabrée, a young Giulio Cappellini immediately understood that this space could host the headquarters of a revolution in the world of design and its representation. A month before the Salone del Mobile at the Fair of that year, he...

The Armani/Silos spaces host the exhibition "Colors, Places, Faces": a narrative not only of photography, a unique combination of art and journalism...

Ten international names, ten ways of understanding photography, ten artists united by the desire to explore reality and communicate emotions. The exhibition, curated by Giorgio Armani in collaboration with Magnum Photos, recounts Christopher Anderson's China, Olivia Arthur's Dubai, Bruno Barbey's Morocco, to Werner Bischof's New York and René Burri's social architecture and Harry Gruyaert's shorelines; we move from Martin Parr's sharp dissection of English living, to Tokyo and Venice portrayed by Gueorgui Pinkhassov, from Iran painted in its everydayness by Newsha Tavakolian, to Alex Webb's Latin America and the Caribbean in saturated hues.
"Colors, Places, Faces," Armani explains, "takes us on a journey through worlds and cultures near and far...

On June 21, Superstudio Maxi welcomes yoga on the occasion of the eighth global day dedicated to this discipline. Whether it is the high temperature of the day or the beauty of the space, this is the first time the Associazione Culturale T.A.O. Talenti Artistici Organizzati has chosen a closed location that wouldn't make them regret the open space of the Arena and Parco Sempione in Milan...

In 2014, India's prime minister Narendra Modi proposed to establish a day dedicated to yoga on June 21st, the Summer Solstice. Next, he issued the "common yoga protocol", a document clarifying the uncontrolled spread of practices that have little in common with traditional yoga...

Among the many messages of appreciation that we jealously guard in our laptops, the one written by a young visitor struck us most. We would like to share it here and express our gratitude for her kind words. Anticipating that…metaverse is already on our agenda! "Superstudio never disappoints, as usual. I have been attending the Fuorisalone for almost 8/9 years, at its inception I was just a college student eager to fill her eyes with "beautiful things". In the early years, via Tortona led the Milan Design Week, with Superstudio as its focal point. I also remember the endless line over the steel bridge…I am now a graphic designer, and for me the Fuorisalone and Superstudio are both synonyms of inspiration and creativity. I have seen the event change a lot over the years: its sprawl throughout the whole city of Milan has its pros and cons (like a partial emptying...

This year's Design Week ended with a general feeling of satisfaction and Milan took back on its renew role as the design capital of today and tomorrow. Here's where the mind is already thinking about the next edition, with less than a year to go. Nine months is the right time to issue another appointment with a thousand voices imagining a new world. And a number of things can be already gleaned from the "numbers" of the just finished edition...

 Milan is back in its role as the design capital of today and tomorrow, and our eye is already turned toward the 2023 edition. There are only nine months left to make up yet another meeting of a thousand voices imagining a new world. If the one just concluded was the edition of the LOOKING AHEAD”, the next will be “………”