YogaFestival returns at Superstudio Più on Via Tortona in Milan, in the lo- cation where it was born 17years ago. The most important and extensive appointment with the world Yoga in Milan, Italy and also abroad. A top-level initiative created by Giulia Borioli who has always animated it with passion and extraordinary international relationships. September 30 to October 2. A shame to miss it!
Back together again after a two-year, the event highlight of the yoga world returns to Milan for the 17th edition. 3 days to share what the principles of yoga teach us to make life a joyful path of aware- ness: provided of being able to see and learning to listen. Together, in presence and safety. 

Exactly 21 years ago, in 1991, I organized the first great photographic exhibition at Via Della Spiga in Milan for Giovanni Gastel, at the time a very young and excited collaborator of “Donna”, the magazine whose I have been editor in chief for years. Now Giovanni is not here any longer, but both the regret and the memory remain of a brilliant artist who returns to via della Spiga in Milan thanks to an open air exhibition, "Flower", curated by Denis Curti, from 20 September to 4 October.
The floral theme had often been contemplated by me together with Giovanni Gastel, while he was carrying out his artistic research which he began at a very young age, in 1982, especially on our two most important magazines of those years, “Donna” and “Mondo Uomo”. This topic came back a long time later, after I left the publishing world, even if not toatally, so I decided to evaluate this subject for a tradition breaking exhibition in my new Myowngallery at Superstudio Più, where I experimented contrasting artistic languages ​​in different mixes.
Speaking about contemporary art starting from flowers seemed then an oxymoron. Those were times when cultivated photography and avant-garde art did not deal with romantic themes. They were not looking for beauty, but rather for provocation, politics, shock. I did not wanted anything of all that for this first exhibition which in my intentions should to look beyond, rescuing beauty and also romance and elegance.

“Richard Avedon: Relationships” is the extraordinary exhibition promoted by the Municipality of Milan in collaboration with Skira which opens on 22 September at Palazzo Reale in Milan and celebrates perhaps the most legendary fashion photographer in the world. From his fashion images that have accompanied the success of Vogue America for many years to the extraordinary campaigns for Versace in the 80s to the portraits of the major protagonists of the century, this exhibition was born that speaks to us of absolute beauty. Flavio Lucchini with Avedon had to deal from the beginning ...

MuseoCity is a non-profit association that has been working since 2017 for the promotion and enhancement of the great Milanese, regional and national museum heritage. The intent is to increase the involvement of an ever wider audience in the participation of the artistic and cultural life of the city, also giving the museum a comfortable and welcoming dimension. FlavioLucchiniArt Museum is now a “brand new” partner…

Visiting Maison&Objet in Paris was also an opportunity to measure the growth and interest of related design events in the city. Likely goal: to match the appeal of design in the city during Milan Design Week. With what result?

Pure air is the main element of our life. More than ever today it needs to be sanitized,sterilized, purified from the dangers it hides. This new object brings beauty and pureness into our living room. 

Preparations are in full swing at Superstudio Più for the kick off of one of the most waited  waited-for events of Milan Fashion Week. Inaugurates on Sept. 22 WHITE the concept trade show that connects companies, buyers and showrooms during MFW, a "diffuse event" format, a container of innovative projects, a crossover of art, design, culture and technology. Great expectations for the 'unprecedented International Fashion Expo that will host collectives of designers from around the world in different locations (Brazil and Africa will be staged in via Tortona). Also in Via Tortona, The Cube, the iconic display dedicated to the research footwear of new-generation brands, returns.September 22-25, Superstudio Più, Via Tortona 27, Milan. info@whiteshow.it Tel +39 02 34592785