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20/09/2022 | ARCHITECTURE

BENEDETTA GRIGOLIN, THE QUEEN OF CONCRETE

Magnetti Building is in a longtime relationship with Superstudio Group, since its participation to the Design Week 2011 where it was presented an innovative building made by pixel-like concrete blocks, as well as being the selected contractor for the complete regeneration of the completely sustainable Superstudio Maxi as well as participating again to the Superdesign 2022 with a futuristic 3D animated project.
A young woman, prepared, leading the family group that she joined after a precise path to be in the position to face the multiple challenges posed by a diversified reality expressed by Grigolin Group, several companies specialized in the world of real estate as well as construction materials, ranging from engineering to production. The leadership that Benedetta Grigolin took on her shoulders - covering as well other management position in other family companies - is focused on assuring that the potential of the group could develop and raise the overall quality of the services, promptness, assistance, solution and actions that are typical of the Grigolin Group.
A difficult task on its own already: how to balance the industrial leadership with the fact of having a family as well?
"It is a contemporary and complicated subject: working in my field today in Italy, needless to say, is extremely difficult for a woman. The technical and building worlds are still bonded to an idea of masculine figures. Within the job market women are still not represented enough in the top management positions. At a global level, 27% of the management is occupied by women, in Italy the number is even smaller, about 18%. We live in a country that is late compared to the rest of the world. From my point of view it is necessary to face the problem starting at the bottom of it, invest in scholarship, empower the study of STEM competences (science, technology, engineering and mathematics) to bypass the gender stereotype".
Are sustainability and female sensitivity going together?
"To a contemporary vision is also standing, aside, the theme of sustainability, a bulky subject in the field of building and real estate: this is as well a milestone for our group of companies, Magnetti Building for example can recover within the cycle most of the production waste, reducing significantly the use of landfills. In a high-impact field as for environment, it is necessary to focus the attention on the specific issue and put on the field all the competences, planning and control actions, investing as well on research: it's not casual that our corporate color that identifies the Grigolin Group is green".
How did you bring your passion for design and innovation into the prefab-building world?
"I look after the design world as a personal interest: this 2022 Design Week has been a great opportunity for us and the choice to bring back Magnetti Building within Superstudio spaces was strongly supported by myself and by the whole Group. It is a cultural bet overall: a company leader in our field represented in a design top event means to push the pedal to the metal and to force the engineers to brainstorm over the potential and flexibility of prefab systems. To have a designer's attitude means to be available to put yourself on the line in first person, each time: the success of this edition and of the "Architec-tour" that we shared with you - finally says Benedetta Grigolin - are the premises to continue our cooperation and propose a 2023 Design Week with the theme of Architecture at its center".

Benedetta Grigolin with Cristina Lucchini from Vanity Fair's magazine and Gisella Borioli
Teatro Donizetti
lo spazio di Magnetti Building al Superdesign Show 2022
Alessandro Bestetti, direttore commerciale Magnetti Building con Benedetta Grigolin

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