105.000 VISITORS, 3 DISTRICTS, 1 VISION. It was not just a successful Design Week. It marked a change of scale. With the 2026 edition, Superstudio redefined the geography of design by turning a platform spread across multiple districts and neighborhoods into a true urban ecosystem. From Tortona to Barona and Bovisa, Superstudio Più, Superstudio Maxi and the new Superstudio Village created a connected map of the city, shaping one of the most ambitious projects of the entire Milan Design Week.

The numbers tell the scale of the transformation brought about by the event hub conceived by Design Week Superstudio: over 105,000 visitors throughout the week, compared to 87,000 in 2025.

One month after Design Week and the Fuorisalone, which involved Superstudio across its three venues in different ways, reflection turns to its most sophisticated and innovative project - one that runs counter to the spectacularisation, noise and surprise of the most eye-catching setups seen in Milan.

Giulio Cappellini, curator of SuperCity at Superstudio Maxi, worked through subtraction and understatement, removing the superfluous - lights, logos, sounds, add-ons, special effects - simply suggesting an urban environment to enhance the most compelling objects of contemporary Italian design and iconic classics. He transformed the venue into an ideal city where art and design merge into an urban system of relationships and pathways. The essential installation reduces physical structure to make room for the visitor’s experience, suggesting a way of exhibiting that leaves space for imagination.

The Devil Wears Prada 2* and the Digital Journalism Fest 2026: two sides of the same coin, both converging on June 13 at Superstudio Più for a deep dive into the state of contemporary media.

«Nigel, do you remember when magazines mattered?». With just a few words, Miranda Priestly - once again played in The Devil Wears Prada 2 by a magnetic Meryl Streep - draws a sharp line between two eras. On one side stands the age of absolute editorial power; on the other, a present in which that authority has dissolved, fragmented, and been redistributed across social platforms, algorithms, and artificial intelligence.

The intersections between fashion and design, between design and emotion, are increasingly driving choices that shift the aesthetic and functional aspects of furniture and objects toward a complexity capable of generating new relationships and functions. The most attentive magazines have not failed to notice how appointing a famous designer as a one-off Guest Editor can boost approval and readership alike. This is what Grazia has done, and what Interni did during the latest Design Week.

If it is true that designers are the stars of our times, then the undisputed superstar of the latest Milan Design Week was certainly the Dutch designer Marcel Wanders, who made his debut exactly twenty-five years ago — very young and still unknown — in a small space at the very first Fuorisalone at Superstudio Più, organized by Gisella Borioli in collaboration with Giulio Cappellini.

From the iconic Eames Lounge Chair to Gae Aulenti’s Pipistrello lamp, via Ettore Sottsass’ legendary Ultrafragola mirror, 20th-century design takes center stage once again on May 23 and 24 at Superstudio Più with SOMO 2026, Italy’s largest event dedicated to modern antiques and collectible design.

Some dream of placing Charles and Ray Eames’ Lounge Chair in their living room; others imagine Sottsass’ Ultrafragola mirror lighting up their entrance hall. There are those who would do almost anything to have a Pipistrello lamp by Gae Aulenti beside their bed, and those who long for a Vitra Panton Chair in their studio - perhaps in striking red or electric blue to make even more of a statement.

Giulia Sidoli, the student from Atelier Smedsby in Paris who won the first Superstudio Photo Award — and who was recently awarded by the public at MIA Photo Fair — is now ready to claim her “trophy.” Not the usual plaque or statuette, but a professional photography production experience with the support of all the professionals needed for a shoot at Superstudio 13, once again proving itself a breeding ground for new talent.

The activities of the first edition of the Superstudio Photo Award are now fully underway with the production of the shoot for the winner, Giulia Sidoli, the young photographer selected by the public during the latest edition of MIA Photo Fair.

Following the success of Digital Design Days 2026, Bovisa has officially made its leap onto the international stage, emerging as Milan’s newest district of creativity and innovation. The increasingly central role of the newly inaugurated Superstudio Village confirms the neighborhood’s transformation into one of the city’s most dynamic hubs for global design culture.

For years Bovisa remained on the margins of Milan’s creative geography. Today, however, the district is undergoing its most significant transformation yet: evolving from a peripheral neighborhood into an international laboratory for ideas, design, and innovation. Much of this acceleration bears the signature of Superstudio Village, the expansive creative hub reshaping the balance of contemporary Milan.

Although Giuseppe Pino, like almost all great artists, lived between light and shadow, curiosity and distrust, irony and pessimism — in a constant alternation of emotions — and although uncovering his true soul was never easy, Giulia Borioli, who shared years of life and work with him, paints a portrait that helps us understand who this important photographer really was. Superstudio 13, where he worked for so many years, has now once again become his home.

Had it not been for an inconvenience, Giuseppe Giovanni Pino — one of the most admired portrait photographers in the world — might never have existed.

The Superstudio Group “system” in Milan is fueled by a wide range of interests connected to creativity, art, culture, as well as hosting the most innovative international events. Author photography and fashion — reflections of contemporary life — were the original reason behind its creation and the very essence of its first venue, Superstudio 13, still active after more than forty years and continuing to stand as a fundamental hub for imagery in all its forms. 

Its studios — which have welcomed legends such as Helmut Newton, Avedon, Toscani, Bailey, Ferri, and many more — have long been frequented by the world’s most influential photographers, major creative talents, celebrated personalities, and visionary art directors, as testified by the long mural of faces at the entrance.

Milan is preparing to host one of the world’s most significant events dedicated to sustainability in the built environment: GBCI Europe Circle 2026. Promoted by Green Business Certification Inc. Europe, the event will take place at Superstudio Più, an exemplary venue that concretely embodies the principles of sustainability. From May 6 to 8, the city once again confirms its role as a capital of the LEED community, with a historic location that translates into practice what the sector is now called upon to deliver.

From May 6 to 8, Milan will once again position itself at the heart of the international map of sustainability applied to the built environment by hosting GBCI Europe Circle 2026, one of the most prominent global gatherings for the LEED community.