Countless books dedicate images and words to Milan, almost as if to extract its soul and diversity. "Milano messa in opera," recently published by Silvana Editori, combines the paintings of Marina Previtali with the writings of Milanese cultural icons. These are testimonies of a city both ancient and contemporary, told with intense brushstrokes and moving quotes. Personal memories of happy places, starting with Brera, are found in the memoirs of many authors, journalists and professors, architects and artists, presidents and musicians, financiers and creatives. A Milan with many faces, resembling each of us.
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Superstudio Più's Art-Roof, following the success of its urban art discussions during Milan Design Week 2026, is preparing to become one of the new hot spots for the summer season: a terrace suspended between skylines and creativity, ready to live beyond the Fuorisalone.

There's excitement at Superstudio Più. As always, perhaps more than ever. This time, the tireless venue on Via Tortona is aiming high, literally: it's looking up at its beautiful rooftop, a space suspended between earth and sky that, after its highly attended and successful debut during Milan Design Week 2026, is preparing to experience its first real summer season and become the city's new place to be.

Amid scenarios of nuclear war, unreachable drones, phantom weapons that could destroy the entire world, and while tyrants are urged not to let up, humanity continues its tortuous path, increasingly accompanied by AI. AI often proves to be more intelligent and creative than us. From science to fashion.

The great unknown that hovers over everything and that will shape our future, even in the smallest things, seems to be Artificial Intelligence. Its evolution is not counted in years, but in months, perhaps even days.

Humanoid robots interacting with the audience, artificial intelligences transformed into domestic objects, immersive installations capable of blending the real and the virtual: during Milan Design Week 2026, Superstudio Più became a gigantic laboratory dedicated to the future. Among interactive environments, phygital experiences, and digital scenographies, SuperNova brought together some of the most visionary projects of the entire Milan Design Week, confirming how technology and design are often inseparable languages.

Starting with Samsung Electronics, which with “Design is an Act of Love” showcased the most human side of technology. Inside the Samsung Design Open Lab, concepts, prototypes, and products narrated an idea of innovation that is increasingly emotional, everyday, and personal, where design becomes the bridge between people and technology.

For Superstudio Design, the experience of Milan Design Week 2026 truly comes to a close only in the aftermath of the other major international event, ICFF in New York, with which its partnership has now become firmly established and is set to be strengthened even further in 2027. The Milan-New York bridge that Superstudio set out to build through the partnership launched in 2023 now exists, connecting culture, education, business, and above all people and their ideas. The overall balance is highly positive. SuperNova in Tortona impressed audiences with its large-scale installations, international players, and renowned names from the worlds of design and architecture. SuperCity in Barona brought the poetry and elegance of an exhibition curated by Giulio Cappellini into the context of an event often marked by loud - if not overwhelming - tones, where, once the volume is lowered, little room is sometimes left for content. SuperPlayground in Bovisa looked forward by looking “backward,” reconnecting with the more intimate and perhaps most authentic spirit of the Fuorisalone: a platform originally created to offer lesser-known talents, yet rich in ideas and genuine creativity, an exceptional, and in some ways freer, stage. What remains is the tangible sense of having embarked on a virtuous path: a widespread project with many identities, designed to give voice to the different souls of Milan Design Week. A cultural platform for design and its community, between Milan, New York, and perhaps beyond. L.V.

105.000 VISITORS, 3 DISTRICTS, 1 VISION. It was not just a successful Design Week. It marked a change of scale. With the 2026 edition, Superstudio redefined the geography of design by turning a platform spread across multiple districts and neighborhoods into a true urban ecosystem. From Tortona to Barona and Bovisa, Superstudio Più, Superstudio Maxi and the new Superstudio Village created a connected map of the city, shaping one of the most ambitious projects of the entire Milan Design Week.

The numbers tell the scale of the transformation brought about by the event hub conceived by Design Week Superstudio: over 105,000 visitors throughout the week, compared to 87,000 in 2025.

One month after Design Week and the Fuorisalone, which involved Superstudio across its three venues in different ways, reflection turns to its most sophisticated and innovative project - one that runs counter to the spectacularisation, noise and surprise of the most eye-catching setups seen in Milan.

Giulio Cappellini, curator of SuperCity at Superstudio Maxi, worked through subtraction and understatement, removing the superfluous - lights, logos, sounds, add-ons, special effects - simply suggesting an urban environment to enhance the most compelling objects of contemporary Italian design and iconic classics. He transformed the venue into an ideal city where art and design merge into an urban system of relationships and pathways. The essential installation reduces physical structure to make room for the visitor’s experience, suggesting a way of exhibiting that leaves space for imagination.

The Devil Wears Prada 2* and the Digital Journalism Fest 2026: two sides of the same coin, both converging on June 13 at Superstudio Più for a deep dive into the state of contemporary media.

«Nigel, do you remember when magazines mattered?». With just a few words, Miranda Priestly - once again played in The Devil Wears Prada 2 by a magnetic Meryl Streep - draws a sharp line between two eras. On one side stands the age of absolute editorial power; on the other, a present in which that authority has dissolved, fragmented, and been redistributed across social platforms, algorithms, and artificial intelligence.

The intersections between fashion and design, between design and emotion, are increasingly driving choices that shift the aesthetic and functional aspects of furniture and objects toward a complexity capable of generating new relationships and functions. The most attentive magazines have not failed to notice how appointing a famous designer as a one-off Guest Editor can boost approval and readership alike. This is what Grazia has done, and what Interni did during the latest Design Week.

If it is true that designers are the stars of our times, then the undisputed superstar of the latest Milan Design Week was certainly the Dutch designer Marcel Wanders, who made his debut exactly twenty-five years ago — very young and still unknown — in a small space at the very first Fuorisalone at Superstudio Più, organized by Gisella Borioli in collaboration with Giulio Cappellini.

From the iconic Eames Lounge Chair to Gae Aulenti’s Pipistrello lamp, via Ettore Sottsass’ legendary Ultrafragola mirror, 20th-century design takes center stage once again on May 23 and 24 at Superstudio Più with SOMO 2026, Italy’s largest event dedicated to modern antiques and collectible design.

Some dream of placing Charles and Ray Eames’ Lounge Chair in their living room; others imagine Sottsass’ Ultrafragola mirror lighting up their entrance hall. There are those who would do almost anything to have a Pipistrello lamp by Gae Aulenti beside their bed, and those who long for a Vitra Panton Chair in their studio - perhaps in striking red or electric blue to make even more of a statement.