Twenty-five years of success celebrated alongside all those who, driven by passion, study, or curiosity, choose to explore design trends with us. Countless projects that tell stories, reveal distant cultures, and spark dreams with open eyes. Every year, organizing this event down to the smallest detail excites and inspires me. I’m glad that people have the chance to discover the incredible world of design, but we must ensure that quality remains at the heart of this great project, continuing to give voice to culture and new ideas.

Just a few days after the close of Superdesign Show 2025, in a climate still full of emotion, it's natural to pause and reflect. This was a special edition—the twenty-fifth—and like every important anniversary, it brings with it reflections, questions, hopes. 

A vertical installation inspired by the X Table System—the modular table collection designed for Cappellini by Hsiang Han Hsu, a Taiwan-born designer based in Taipei—welcomes visitors at the entrance of the grand Central Point hall, where the Far East exhibitors area unfolds first. X Possibilities is a way to evoke thought and explore the potential of extending nature into industry and art. The stacked modular tables, in various sizes, rest on an injection-molded plastic base inspired by geometric forms found in nature, ensuring both strength and stability.
hsianghandesign.com

A mosaic of projects capable of giving a taste of what the future design trends will be. From software that fully harnesses AI for the benefit of people; to cutting-edge systems that allow to enjoy nature all year-round; to timeless work of art with historical and cultural value that have marked an era; to reinterpretations of moments of togetherness in a perspective that enhances the joy of being with others.

FORUM8. SHALL WE GO TO THE MOON?
Since 2022, FORUM8 has been bringing some of Japan’s most advanced software technologies to the Superdesign Show—and this is where the magic begins. The concept of Empowering Happiness Through Web 4.0 aims to foster a culture of well-being and safety by harnessing the power of Web 4.0 and artificial intelligence, now deeply embedded in our reality. The exhibition area seems to project visitors fifty years into the future, captivating even the most skeptical about AI’s growing presence. Autonomous driving simulators, earthquake simulation tools, and fire evacuation analysis systems offer new ways to approach daily life with more awareness and safety, anticipating changes in critical sectors. But FORUM8 goes even further—lifting our feet off the ground: visitors can experience the future of lunar missions through immersive digital technologies. Once again this year, wonder and amazement accompany a journey through extraordinary innovations, offering a glimpse of what the future may hold.
www.forum8.com

LETRIGHT. OUTDOOR LIVING, ALL YEAR ROUND
More than just a bioclimatic pergola designed to adapt to changing weather conditions, Letright’s Smart Pergola is a true “shelter” inspired by classical architecture—its clean, harmonious lines meet the needs of modern living and integrate beautifully into a wide range of residential spaces. Equipped with a high-performance lighting system and advanced technologies that manage climate and ambient brightness, the pergola protects from sun and rain while providing cozy warmth—making it perfect for year-round outdoor enjoyment. All this is made possible by the use of eco-friendly materials, such as glass and metal with negative carbon emissions. A celebration of outdoor life—a true source of happiness.
www.solarpergola.com

GERMAN NATIONAL TOURIST BOARD. DISCOVERING BAUHAUS
So much history from Walter Gropius’s early 20th-century Bauhaus to the present day. Cultureland Germany: A Design Journey, presented by the German National Tourist Board, begins with the Bauhaus movement and comes to life through iconic objects, videos, and multimedia installations. From a miniature wooden model of the first Bauhaus house in Weimar to Peter Keler’s Bauhaus cradle, colorful wooden building blocks, and Wilhelm Wagenfeld’s table lamp—all part of the collection of the Bauhaus Museum Weimar. The journey continues with stone constructions inspired by Bauhaus ideals, the poetic Lucellino lamp by Ingo Maurer, and furniture from Tecta (official producer of Bauhaus pieces). Highlights include the re-edition of Walter Gropius’s iconic armchair, Marcel Breuer’s folding chair reinterpreted with innovative materials, and the K10 table, a pure example of Bauhaus philosophy. A multimedia area with an interactive touchscreen map takes visitors to the most significant destinations of design, such as Thuringia and Saxony-Anhalt.
www.germany.travel

HABITS. A NEW WAY OF THINKING ABOUT FOOD
Light Bites—literally “bites of light”—is a collection of tableware where plates and glasses are equipped with sensors and light sources that react to both food and diners’ gestures, turning them into actors on a constantly evolving imaginary stage. Thanks to a technological magic well known to the designers at Habits, who surprise us year after year, the light shifts in color and intensity based on the ingredients on the plate and the guest's movements, becoming an essential part of the eating experience, making it more conscious and contemplative. Habits, active since 2004, brings together a team of industrial designers, engineers, and visual and interior designers who collaborate with companies to create timeless products and experiences. For this occasion, the food is curated by the chefs at Altatto, a renowned vegetarian and vegan fine dining restaurant in Milan, emphasizing the natural essence of each ingredient.
www.habits.it

Superstudio Più celebrates its important 25th anniversary with a selection of emblematic projects, milestone of the history of Italian design, that opened new path of experimentation and crossovers between arts, cultures, materials and shapes. A return to the roots of brands that – from the beginning - have supported the role as cultural catalyst of Superstudio, always capable of forecasting and anticipating the trends and setting the pace. A look at how this adventure began and how it will go on.

Twenty-five! That’s how many years separate us from the first great and revolutionary design event at Superstudio Più, which gave rise to the widespread Fuorisalone in the city and, in fact, to the Milan Design Week as we know it today, with its presence in the neighborhoods. 

Three Japanese companies, each with its own expertise, come together to create an elaborate light installation that invites reflection on the nature of happiness.
Unpredictable, fleeting, unexpected, hidden—happiness is not always easy to define. GPJ Japan, Yutaka, and ONEFABRICA have collaborated to produce immersive installations that offer unique sensory experiences. Invited by Superdesign, this time with a captivating mise-en-scène, they encourage visitors to reflect on how happiness can manifest in surprising ways. George P. Johnson Japan Ltd (GPJ) aims to empower brands to stand out by crafting new kinds of user experiences.
Yutaka, a space creation coordinator, designs environments with a strong focus on spatial communication and atmosphere. ONEFABRICA provides materials such as aluminum, wood, and stone, often enhanced with artistic reproductions. It also contributes the technological expertise needed to bring the project’s structural elements to life.
www.gpj.com.jp

Ambitious and innovative projects that amaze the visitors and create experiences with a strong emotional impact. The future of design is reimagined and redefined thanks to imposing and visionary installlations that link seamingly far universes in an original way, telling engaging stories and unexpected, poetic connessions. Two big names invite to view technology in a new light, as a “almost-human” tool, at people’s service.

LEXUS. INHALE AND EXHALE
“A-Un” is an impressive installation that intuitively connects with those who experience it, evoking the form of the new cockpit for electric cars Black Butterfly. It pushes boundaries and unveils new possible interactions between humans and next-generation vehicles, based on mutual understanding: this is Lexus’ ambition. The project’s name is inspired by the Japanese expression A-un no kokyu, which describes a harmonious non-verbal communication made possible by the synchronization of human breath with that of the surrounding world. Within a monumental space woven with threads, visitors can experience a luminous moment where their heartbeat merges in real time with the 1/f tremors sampled from nature. The installation was created by Takeshi Nozoe, founder of the creative company SIX Inc. and award-winning creative director, along with Tatsuki Ikezawa of STUDEO. The second installation, “Discover Together”, is the result of a collaboration between Bascule Inc., the design team at Northeastern University, and Lexus designers Moto Takabatake and Yuri Tamura. These emerging creatives, each with their own vision, explored and reinterpreted the connection between people and Black Butterfly. www.discoverlexus.com

GEBERIT. WHERE WATER MEETS DESIGN
A unique experience where visitors are fully immersed in an interactive way. Guided by sounds, light effects, and, of course, the movements of water around them. But Geberit’s installation, a company known for its cutting-edge sanitary products, is not just a fascinating display for its own sake. It aims to tell, and succeeds, in showing how perfect harmony can be achieved between design and functionality. Essentially, how water, the most valuable resource, can be channeled with technology to enhance daily performance. Everything is explained in two areas. In the first, large Touch Rings, enhanced by Artificial Intelligence, highlight the movement of water flows. The impression is that of an artistic installation. The second area, Mastering Water, explains Geberit’s technological intervention. A transparent cube in the center of the room simulates the movements of water and how these can be optimized. Following this, a more illustrative zone presents new and various solutions such as the AquaClean Alba, which integrates a toilet and bidet, offering excellent cleaning and comfort performance through a remote control and app. The Sigma 40 is the new series of control plates with a depth of just a few millimeters, available in various materials. Additionally, there are new linear design shower solutions, TurboFlush for cleaning and maintaining ceramics, and furniture concepts with over 350 combinations. www.geberit.it

Numerous collectives of artists and designers that are showcased at Superdesign Show this year. Each with their own vision of life and happiness, they present fun, colorful projects, that blend craftmanship with innovation, always standing out for their attention at sustainability and the reuse of materials. Wheter it’s for their cutting-edge research, for the successful mix between Western and Eastern elements or just for the unusual and lively shapes, these projects share the ability to capture attention.

DITP & THACCA. CREATIVITY AND COLORS FROM THE LAND OF SMILE
In the large space dedicated to Thailand, visitors enter a scenario of light colors, dunes, and clouds that spark the imagination. Surrounding them are captivating objects with unusual aesthetics, a collection of eclectic ideas. What do transparent colored glass lamps, a bamboo armchair in vibrant hues, accessories shaped like dogs, lemons, pineapples, and a floral-patterned bag have in common? Much more than one might imagine. These are furnishings, furniture, and accessories designed with the specific goal of bringing happiness in a difficult and uncertain time, amidst geopolitical conflicts and environmental disasters. Common features include “warm” comfort, “joyful” creativity, and sincere sustainability. Among them stands out a small hippopotamus, Moo Deng, a rare pygmy hippopotamus that has become the symbol of joy and cultural vibrancy in Thailand. Completing the Thai pavilion is the FRONT 100 exhibition, featuring a selection of works from 100 emerging designers. www.creativethailand.net

HKIDA. EASTERN AND WESTERN CULTURES, TOGETHER
For the first time at the Superdesign Show, HKIDA, a non-governmental and non-profit association that has been working closely with designers, architects, students, and the public for over thirty years to preserve the tradition of local design combined with contemporary experiences, while respecting environmental needs, brings to Milan the exhibition titled Urban Reflection. Unique projects to see, a perfect combination of current design and Chinese craftsmanship details. All the pieces presented use recycled materials, recovered traditional elements, material transformations, and other eco-friendly solutions. For example, the squared metal chairs with upholstery that reuses typical fabrics from the area, or the armchair that combines bamboo with local fans, along with other furnishings with a more futuristic aesthetic and content. One of HKIDA’s main commitments is, in fact, to promote professionalism and excellence in design. This includes the complete development of well-crafted codes of conduct, innovation both creatively and technically, as well as celebrating craftsmanship. www.hkida.org

MATERIALLY. THE COMMITMENT OF THE RESEARCH
Materially’s space has always been the most visited by those curious about the extraordinary performance of seemingly simple materials that are the result of complex processes aimed at achieving the long-desired eco-compatibility. This year, various exhibiting companies showcase the commitment behind the research and development of innovative materials, with transformations far beyond imagination. They do this through the exhibition The Scale of Commitment, which presents transparent and, most importantly, measurable solutions, precisely transferring complex concepts and processes related to sustainability measurement. It helps clarify and dismantle misleading beliefs. In the installations, the materials can be touched to explore their aesthetic and functional characteristics, while immersive digital tools provide data and technical information. www.materially.eu

From the very beginning Superstudio Più believes in the social and collective value of art. And so, the various exhibition spaces open their doors to gifted and visionary artists that share their idea of beauty and sensuality, highlight the alienating monotony of cities and transform waste plastic materials into sculptures, turn a motorcycle into a symbol of art and innovation and give shape to literary metaphors. 

HUB 161. ITALIAN EXCELLENCE AND HOSPITALITY
In a surprising way, ancient art enters into dialogue with contemporary creativity, and master craftsmanship meets modern design in a journey that celebrates manufacturing excellence, extraordinary artists, and historic residences transformed into resorts where one can savor the true essence of Italian hospitality. Voluptas is the first project by HUB161, an innovative platform conceived by Raffaella Verri Zorzi. It connects and promotes Italian excellence across the board—from sustainable material producers to architecture and interior design studios, and professionals in the contract and hospitality sectors. More than just an exhibition, it is a sensory experience that celebrates Italian craftsmanship, where every detail tells a story of passion, research, and vision. On display: the refined marble, crystal, and onyx pieces by Marmi Regina, with their essential design; the iconic floral seats by Carla Tolomeo, true art-design sculptures; the 17th-century antique majolica tiles from Palazzo Raffadali in Palermo, sourced from the archive of Maurizio Scianna, a craftsman who collaborates with prestigious brands such as Ritz Carlton and Hermès; artistic collaborations from the historic Duca di Salaparuta winery, including the “Poliedrica” triptych by artist Arrigo Musti, and a furniture collection inspired by the world of fine jewelry by J&well; and the innovative surfaces by Hybrid & Icon, a synthesis of ancestral traditions, sustainability, and high quality. Also featured in the collective: works by Brun Fine Art, Eleit.it, Francesco Maria Messina, Marcello Colombo, Mirei Monticelli, Oro di Sciacca, Rudi Moriconi, and Vibieffe.

MOTOTOTEM. THE MOTORCYCLE SCULPTURE BY MATTIA BIAGI
Starting with the handlebars—unique bronze pieces bearing Mattia Biagi’s fingerprints, echoed also on the footrests. The hand-blown glass LED headlights are true sculptural challenges. The fuel tank is made of travertine, its shape evoking the lines of a parachute, in tribute to those used in WWII. The front and rear fenders are made of transparent resin embedded with leaves, matching the green suede leather seat—both referencing nature. The parallelogram forks include hand-crafted clay details, while the rear chain guard features organic elements in natural hues, symbolizing the birth of flowers in spring. Set into the magnesium battery box is a black stone. On the tires, handmade leather swallows appear to take flight—symbols of homecoming, loyalty, and a spirit of adventure. A true sculpture that also rides with the wind. What could embody Happiness more than this?

SOGIMI DEMONSTRATES THE POWER OF RECYCLING
Davide Dall’Osso’s installation for GRUPPO SOGIMI—sculptures made from polycarbonate scraps—demonstrates how happiness is not a fixed point but a flow that evolves over time. Entitled Flying, the series portrays bodies in motion or in transformation, captured mid-flight in an ongoing search for balance, a metaphor for the pursuit of happiness. All the pieces are sculpted from waste material from the company’s own plastic production—a strong statement of shared commitment to sustainability between the artist and SOGIMI, a leader in the transformation and distribution of plastic materials, technical foams, and composites. Enhancing the immersive experience is the audiovisual installation Elevazioni: Sinestesie Materiche by multidisciplinary artist Eric Oder (Federico Coderoni), which blends musical soundscapes made with processed real-world sounds and AI-generated visuals, based on the analysis of Sogimi's materials. The exhibition takes place on the first floor of Superstudio Più, where Sogimi’s showroom is located—a space well worth visiting for the emotions it evokes.

SURPRISING AND REFINED ART
At Superstudio, art weaves into everyday life—and this time, into the buzz of Design Week. We recommend taking a moment to pause and admire the window installation Happy Color by Giulio Cappellini for Flaminia on Via Tortona. Step inside MyOwnGallery to be amazed by Hair, Lucchini’s faceless pop portraits, along with never-before-seen works, such as the massive Toys in Piazza dell’Arte—joyful, adult-sized playthings radiating cheer. Be enchanted by the site-specific reinterpretation of the Tree of Life, first shown at the Venice Biennale, now reimagined by Carla Tolomeo using luxurious fabrics. And finally, at the end of the route, the FLA Museum awaits: in The Lab, dedicated to young artists, discover the meticulous work of MaoSagao, whose haunting paintings of beehive-like urban façades leave a lasting impression. Don’t forget to visit the completely redesigned Roof, home to Michelangelo Pistoletto’s Third Paradise—a poetic closing to an inspiring journey.

The installation aims to show how a living environment can be redefined through spaces that better respond to both the physical and emotional needs of its inhabitants. At the heart of the project is the pursuit of interactivity, where surfaces and furnishings are capable of reacting to external stimuli such as light, sound, and movement. Equally essential is achieving a seamless fusion between the physical and digital worlds, allowing living spaces—fluid and undefined—to combine advanced manufacturing materials with virtual experiences. The goal is to create environments—through technology, smart materials, and design—that adapt, case by case, to support both physical wellbeing and mental clarity.
www.istitutomarangoni.com