Giulia Sidoli, the student from Atelier Smedsby in Paris who won the first Superstudio Photo Award — and who was recently awarded by the public at MIA Photo Fair — is now ready to claim her “trophy.” Not the usual plaque or statuette, but a professional photography production experience with the support of all the professionals needed for a shoot at Superstudio 13, once again proving itself a breeding ground for new talent.

The activities of the first edition of the Superstudio Photo Award are now fully underway with the production of the shoot for the winner, Giulia Sidoli, the young photographer selected by the public during the latest edition of MIA Photo Fair.

Following the success of Digital Design Days 2026, Bovisa has officially made its leap onto the international stage, emerging as Milan’s newest district of creativity and innovation. The increasingly central role of the newly inaugurated Superstudio Village confirms the neighborhood’s transformation into one of the city’s most dynamic hubs for global design culture.

For years Bovisa remained on the margins of Milan’s creative geography. Today, however, the district is undergoing its most significant transformation yet: evolving from a peripheral neighborhood into an international laboratory for ideas, design, and innovation. Much of this acceleration bears the signature of Superstudio Village, the expansive creative hub reshaping the balance of contemporary Milan.

Although Giuseppe Pino, like almost all great artists, lived between light and shadow, curiosity and distrust, irony and pessimism — in a constant alternation of emotions — and although uncovering his true soul was never easy, Giulia Borioli, who shared years of life and work with him, paints a portrait that helps us understand who this important photographer really was. Superstudio 13, where he worked for so many years, has now once again become his home.

Had it not been for an inconvenience, Giuseppe Giovanni Pino — one of the most admired portrait photographers in the world — might never have existed.

The Superstudio Group “system” in Milan is fueled by a wide range of interests connected to creativity, art, culture, as well as hosting the most innovative international events. Author photography and fashion — reflections of contemporary life — were the original reason behind its creation and the very essence of its first venue, Superstudio 13, still active after more than forty years and continuing to stand as a fundamental hub for imagery in all its forms. 

Its studios — which have welcomed legends such as Helmut Newton, Avedon, Toscani, Bailey, Ferri, and many more — have long been frequented by the world’s most influential photographers, major creative talents, celebrated personalities, and visionary art directors, as testified by the long mural of faces at the entrance.

Milan is preparing to host one of the world’s most significant events dedicated to sustainability in the built environment: GBCI Europe Circle 2026. Promoted by Green Business Certification Inc. Europe, the event will take place at Superstudio Più, an exemplary venue that concretely embodies the principles of sustainability. From May 6 to 8, the city once again confirms its role as a capital of the LEED community, with a historic location that translates into practice what the sector is now called upon to deliver.

From May 6 to 8, Milan will once again position itself at the heart of the international map of sustainability applied to the built environment by hosting GBCI Europe Circle 2026, one of the most prominent global gatherings for the LEED community.

The Digital Design Days return from 7 until 9 May 2026, landing at Superstudio Village in Bovisa to chart the course of design in the age of AI. With three parallel stages, one hundred international speakers and the debut of the Design Battle, the event’s tenth anniversary both cements the district — and the “super” venue — as a new creative hub for Milan, while equipping the community with practical tools and inspiration to shape the future.

Milan is preparing once again to position itself as a global capital of innovation and design as Digital Design Days arrive at Superstudio Village in Bovisa from 7–9 May.

Words, messages, poetic “shards,” in the language of the street now fresco the façades of the buildings at Superstudio Più. Crafted entirely by hand, without the aid of stencils or projectors, these are the murals of ivan: works conceived to inspire and to kindle dreams. With a delicate touch, the street poet and his team of young talents 21-year-old calligrapher Pietro Gonzalo, alongside writers Ivo Molino and Pietro Dalrì invite passersby to lift their gaze to the sky and, if only for a moment, pause amid the sparkling whirl of Milan Design Week. Their words remind us that “only dreaming will keep us awake” and that “those who cast seeds to the winds will one day make the sky bear fruit”. Gentle fragments, evocative thoughts: these are the artist’s extra-large mural gifts to the venue on Via Tortona. Discovered and championed by our own Gisella Borioli some 20 years ago, when street artists were still dismissed as vandals and defacers, ivan now returns with a magnificent work of street art that is also a gesture of gratitude and affection. And Superstudio, today as then, welcomes it and sends its message even further.

Exclusive, vibrant, and full of surprise: the opening party at Superstudio Più launched Milan Design Week 2026 with a night that brought together leading figures and bold visions from across the international creative scene. A high-voltage debut that turned anticipation into pure momentum.

The perfect evening, perhaps even something more. Far exceeding expectations, last night’s opening at Superstudio Più set the tone for Milan Design Week 2026 in truly spectacular fashion.
Exclusive - admission by invitation only to a carefully curated guest list - meticulously crafted and rich in detail, the event managed to be sparkling and immersive, symbolic yet light-hearted, with moments of unexpected romance.

A dedicated transport network will be available to visit all the Superstudio Design projects during Milano Design Week 2026, on April 19, 21, and 23. Shuttle services will be accessible at the entrance of each venue, according to the following schedule:

• Sunday, April 19 | 11:30 AM – 5:30 PM
Superstudio Maxi ↔︎ Superstudio Village

• Sunday, April 19 | 3:30 PM – 5:30 PM
Superstudio Più ↔︎ Superstudio Maxi  Superstudio Village

• Tuesday, April 21 | 12:00 PM – 6:00 PM
Superstudio Più ↔︎ Superstudio Maxi
Superstudio Più ↔︎ Superstudio Village

• Thursday, April 23 | 12:00 PM – 6:00 PM
Superstudio Più ↔︎ Superstudio Maxi
Superstudio Più ↔︎ Superstudio Village

Big names from architecture, design and contemporary creativity come together for an exceptional day of debate, exchange, reflection and inspiration. It all happens on Thursday, 23 April, at Superstudio Maxi.

In the heart of Milan Design Week, the Barona district venue becomes an exclusive stage for a series of star-studded talks. Free and open to the public, they promise conversations that break away from rules, formats and conventions — the kind of rare encounters capable of capturing and articulating the very essence of contemporary creativity. Three appointments for a day not to be missed.