Just a few days after the close of Superdesign Show 2025, in a climate still full of emotion, it's natural to pause and reflect. This was a special edition—the twenty-fifth—and like every important anniversary, it brings with it reflections, questions, hopes. Twenty-five years ago, starting from Superstudio Più on Via Tortona, what has now become the widespread Milano Design Week across the city’s neighborhoods was born. In this time, design has transformed: from an event reserved for architects, designers, buyers, and creatives, it has evolved into a grand, urban, popular, and international celebration. Today it attracts families, students, and curious visitors from all over the world. And it was precisely this transformation that was at the heart of Superdesign Show 2025, which we built around a single word: Happiness. Happiness as a need and as a vision. Happiness as a design challenge and as a response to the difficult times we are living through. We saw this happiness in the 87,000 visitors, in the projects of 70 designers from 10 countries, in the “Happy Objects,” in the poetic installations by Lexus and Geberit, in the sensory journeys and visionary creations. We also felt it in the exhibition “Unforgettable”, curated by Giulio Cappellini and Leonardo Talarico, which brought back to Superstudio the great names of Made in Italy to celebrate our first 25 years. To all of them goes a heartfelt thank you: to the designers, the exhibitors, the press, the technical partners, the international audience, the 50 young people on our team who worked with passion, and the friends who have been with us from the beginning. But this reflection cannot be purely celebratory. During this edition, we also noticed signs that give us pause. As I mentioned in an interview with Corriere della Sera, the Tortona district today risks losing that strong cultural identity which once made it a beacon of design. Too many “off-topic” events, too much food, too much fashion are turning the week into a generic container—something closer to an amusement park for tourists. Perhaps it’s time to rethink, reorganize, and restore content and vision. Success must not lie in numbers alone, but in the quality of ideas, in creative energy, and in the commitment to building a more beautiful, more sustainable, more authentic future. Superdesign Show 2025 was all of this: a moment of joy, certainly, but also of awareness. A signal to be picked up—for those who love design and recognize its cultural, social, and emotional value. We’ll see you again in 2026. With new questions, and with the same drive to change the world—starting from a chair, a light, a space, an idea.