Blending entrepreneurial ambition, inspiring success stories and practical advice, Generation Entrepreneurship is designed for young people ready to build their future.

How does a business come to life? More importantly, how do you turn a promising idea into a company capable of competing and thriving in today's marketplace? The questions may sound straightforward, but the answers rarely are. Between the excitement of a new idea and the long-term sustainability of a successful business lies a journey shaped by strategic decisions, calculated risks, unexpected challenges and constant adaptation.

Milan, when it brings together its finest energies, still knows how to surprise. At the ADI Design Museum, the first edition of Opera Buona brought together architecture, design, cuisine, and writing in a single collective device, conceived to support Opera San Francesco per i Poveri. A project that does not limit itself to the form of the event, but seeks to transform it into a concrete gesture, through the collaboration of different languages and the curatorial direction of Alessandro Guerriero, a figure we have come to associate with this way of understanding design culture, also through many initiatives he has promoted and that have often found a home in the spaces of Superstudio.

There are evenings that do not need to be told as events, because they already function as narrative in themselves.

A vast white canvas, thousands of marks, and a shared message against war. At Rome’s Imperial Forums, an idea conceived by street poet ivan, an artist long associated with Superstudio, evolved into a creative act of peace and solidarity.

At a time, indeed, in a period unfortunately defined by itwhen images of war flow relentlessly across television screens and newspaper pages, Rome chose last Sunday to pause and make a simple yet powerful gesture: to leave a mark.

In just a few years, artificial intelligence has become one of the most disruptive cultural phenomena of our time. A revolution that Arturo Artom explores in his forthcoming book “The New Intelligence”, which will be the focus of an open public discussion on June 25 at the FLA FlavioLucchiniArt Museum at Superstudio Più.

Some ask it to write an email. Others rely on it to prepare a professional presentation, plan a holiday, or offer advice and perspective, whether on a book to read before bed or a recipe to cook for dinner. Multitasking, available around the clock, and always ready with an answer, artificial intelligence has entered our daily lives at lightning speed.

It is exactly twenty years since I joined the Strategic Committee of the City of Milan in June 2006, invited by newly elected Mayor Letizia Moratti, with whom I had shared the electoral campaign and an important role within her independent Civic List. It was an experience that allowed me to know this extraordinary woman more closely. Today she tells her story in The Importance of Believing in Dreams (Solferino Libri), a transparent and deeply personal autobiography that unfolds between encounters with world leaders and the desperate young people welcomed and saved at San Patrignano. Coincidentally, I believe in dreams too. A belief echoed by the large mural recently created by Ivan Tresoldi at Superstudio Più, bearing the words: "Only Dreaming Will Keep Us Awake."

Does the suit make the man? Whether we like to admit it or not, what we wear says something about us long before we speak. We would like to share an extraordinary story. A moving book that shows how a suit can become a tool for confidence, dignity and new opportunities.

Blending fashion, photography and social commitment, "One Suit at a Time" tells a story of second chances. The photographic book by Enzo Dal Verme, art-directed by Pierpaolo Pitacco and published by Rodolfo Namias Editore, was born from an encounter with Suited & Booted, the London-based organization that helps more than 1,200 vulnerable men each year regain confidence and re-enter the workforce.

In recent years, Milan has seen a proliferation of courses, workshops, and workshops dedicated to manual activities, especially ceramics. This interest has brought back into vogue small tools that remind us of the uniqueness of artisan craftsmanship, where beauty lies in being unique. The discovery of "Motel a Miio" is a world and a way of being, not just a cup. This isn't just any trend, but a true cultural reaction. The more our lives become digital, the more we feel the need to reconnect with matter. The more identical objects are mass-produced, the more we are fascinated by the imperfect and handmade. The more immediate everything becomes, the more valuable what takes time. In this context, Motel a Miio, a German brand of artisanal ceramics with a Portuguese soul, will be presenting a pop-up at Superstudio Più on June 20th and 21st. Behind it all isn't just a business idea, but the story of a meeting destined to leave a lasting impression. During a trip to Portugal, Anna von Hellberg and Laura Castien discovered local artisanal ceramics and were fascinated. What for many would have remained a simple holiday memory transformed into a project brought into the homes of thousands of people. Since then, Motel a Miio has built its identity around what industrial production often tends to erase: differences. Shades of color, variations in shape, and small imperfections tell the story of places, sensations, and people. They are the details that make us fond of an object, that make it familiar, and that, almost without realizing it, transform it into part of our everyday life. June's temporary shop tells this story, with surprises, discoveries, opportunities, and fun. F.A.
From 06/20/2026 to 06/21/2026 - Motel a Miio, pop-up - Superstudio Più

Sometimes an exhibition is also an invitation to see a city with different eyes. This is the case of the retrospective dedicated to Arnaldo Pomodoro at the Gallerie d’Italia, which becomes the starting point for a small Milanese journey all the way to his fascinating Labyrinth in the Tortona District. Two places, one single narrative: that of an artist capable of transforming matter, space, and imagination.

There are exhibitions that tell the story of an artist, and others that make you want to follow their traces across the city. That is exactly what happened to me when I visited the Arnaldo Pomodoro exhibition at the Gallerie d’Italia in Piazza della Scala. The exhibition retraces his long career through sculptures, drawings, and archival materials, going beyond the most well-known image of his iconic bronze spheres.

Today’s creative world requires far more than technical skills. It demands the ability to navigate constantly evolving cultural scenarios, diverse languages and increasingly hybrid dynamics that connect design, communication, events, brand culture and contemporary experiences. It is from this awareness that Superstudio Academy was born: the educational module developed by Superstudio Group in collaboration with LUM University, designed to create a concrete dialogue between education, creativity and real-world projects, helping bridge the gap between academic studies and professional life that often leaves students unprepared.

More than a traditional academic programme, Superstudio Academy functions as an open platform for research, immersion and direct engagement with the industry.

A new company joins the Superstudio family: Metsä Board arrives at Superstudio Più, bringing to Milan its vision of sustainability and innovation linked to the world of forests and future materials.

Via Tortona confirms its position as one of Milan's most interesting locations, where design, research, and business naturally converge. Metsä Board, a Finnish company that has transformed the theme of sustainable packaging into a broader reflection on the relationship between industry, nature, and innovation, arrives at Superstudio Più.