These are precisely the themes at the heart of Generation Entrepreneurship – Visions, Stories and Business Culture in Lombardy, an initiative promoted by the Lombardy Regional Government and RTL 102.5, taking place at Superstudio Più. Free to attend, the event offers a valuable opportunity for university students, start-up founders and ambitious young professionals eager to explore the world of entrepreneurship. Its mission is to inspire a new generation of business leaders by bringing tomorrow's Made in Italy entrepreneurship closer to the talent of today, transforming business storytelling into an open dialogue driven by real-world experience and fresh perspectives. Taking to the stage will be entrepreneurs and business leaders sharing the stories behind the ventures they successfully transformed into thriving companies, offering practical insights and tangible inspiration for aspiring founders. As Guido Guidesi, Lombardy's Regional Councillor for Economic Development, explains during an exclusive interview featured at the event, "The real challenge is cultural: creating an ecosystem where starting a business becomes a natural choice."