It's the perfect moment to set your creativity free. Yarns in a kaleidoscope of colors, an array of fabrics, and beads that glint like little stars fill Superstudio Maxi for Abilmente, a haven for creative minds. This four-day affair is an ode to every craft and passion, ensuring no one leaves with empty hands. Here, you'll find everything necessary to forge something new and uniquely your own, crafted strictly by hand. This year's array of novelties is set to inspire - so go ahead, let yourself be inspired and give shape to your ideas.

The concept of the new edition of the Superdesign Show, "THINKING DIFFERENT - everything, everywhere, everyone," challenges you to dare and think outside the box. If you're ready to take up the challenge, hurry and secure one of the few remaining spots immediately. Some opportunities are too precious to miss, and this is undoubtedly one of them.

Tattoos provide a unique insight into a person, reflecting individual interests and personal stories. The 27th Milan Tattoo Convention celebrates this artistic expression with 500 international artists, drawing enthusiasts and the curious from around the globe. An event that has seen continuously growing numbers since its inception in 1996 as a "party among friends passionate about tattoos, music, and motorcycles." Today, the Milan Tattoo Convention marks a significant milestone: it stands as the premier platform for established artists to showcase their talents, exchange ideas, and collaborate on new projects.

A competition of generosity, art, design, and beauty. The grand sculptures from the Slide Art collection for those who can dream big. In memory of an enlightened entrepreneur and his love for design and art. In support of the idea of making the cultural landmarks of Milan accessible to everyone. This event, strongly desired and organized by Superstudio, is born from the desire of Marco Colonna Romano to honor his father, Giò Colonna Romano, founder of Slide, who recently passed away, with a public tribute to the collection of works commissioned by him over the years. Supported by a group of friends who are art enthusiasts and identified in the non-profit association MuseoCity, with its inclusive cultural projects, the ultimate recipient of the funds raised. 
  From January 24 to 30, Designer's Dream, an exhibition culminating in a pro bono auction by Christie's on the evening of the 30th, makes available to everyone sixteen extraordinary sculptures created by prominent names in design. These sculptures can enhance representative spaces, hospitable venues, and perhaps the beautiful homes of Milanese residents. One could be for you, dear reader.

The Men's Fashion Week is about to conclude in Milan. The city has transformed into an explosion of creativity, elegance, and style thanks to this year's intense program: seventy-four events including runway shows, presentations, and numerous fashion-focused gatherings. Among the chosen venues to host these initiatives is also Superstudio, which opened its doors this weekend to iconic brands such as Dsquared2, Andersson Bell, and Federico Cina. It's time to mark in your agenda the appointments of this incredible week that is coming to an end.

Lorenzo Marini, renowned art director, advertising expert, and communication guru, is also a successful artist and pioneer of Type Art. On display at MyOwnGallery, the exhibition features an innovative exhibition format that highlights the fundamental importance of patronage and unveils works that would otherwise only be accessible to a select few.

Flavio Lucchini is not just the enlightened entrepreneur who initiated the chain of creativity known as Superstudio Group, Superstudio Events, Superstudio Più, Superstudio Maxi, Superstudio 13, Superstudio Village, Superstudio Set, Superstudio Café, Superstudio Academy, and so on. He is not just the artist who, over the last thirty-five years, has transformed fashion into works of art, creating hundreds and hundreds of them. He is not only the Master of a generation of creatives, photographers, graphic designers, journalists, and fashion designers who are still grateful to him. In his heart, Flavio Lucchini is, above all, the creator of publications that have made history, starting with Vogue in Italy. Which today, in a meeting with him, remembers.

For the ninth edition of the prestigious ADD AWARDS, the competition that rewards the best settings and architectures of public and private spaces in a broad design concept in Russia, Gisella Borioli has once again been called to join the international jury. She was chosen for her role as Creative Director of Superdesign Show at Superstudio Più and as the initiator of Milan Design Week, which is now widespread in neighborhoods as it presents itself today.

An epochal exhibition, a designer like no other, a great photographer. That's enough reason not to miss the grand exposition featuring the king of style, Giorgio Armani, and his primary interpreter, Aldo Fallai, joined together to charmingly and imaginatively narrate the gracious fashion that has captivated our dreams for almost fifty years, from 1977 to 2021.