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25/09/2025
 | EVENTS

DIGITAL DAYS: INNOVATE TO CHANGE SAFELY

Finance, Business Management, Cybersecurity, Artificial Intelligence. The world is changing along with us. 6 unmissable events.

The month of October is packed with strategic events focused on technological innovation, digital transformation, and cybersecurity. Leading corporate and institutional players will discuss topics crucial for the future of business and finance: from artificial intelligence to risk management, from payment digitalization to IT sustainability. Superstudio Più and Superstudio Maxi will host corporate events, conventions, and specialized forums featuring participation from leading companies, startups, experts, and journalists.
This agenda collects the main events of the month, providing a detailed overview of the topics covered, the target audience and the planned content. A unique opportunity to grasp the trends, solutions, and visions shaping the new digital and financial ecosystem.

IKN. Banking beyond the branch
2 October - Superstudio Più
A full day dedicated to digital transformation in the banking sector. The program includes keynotes, case studies, and panels covering topics such as Open Banking, machine learning, digital identity, and cybersecurity. Italian and international banks, fintech startups, industry journalists, and vendors like Oracle and Salesforce will participate.

ANRA. Managing risk
8-9 October - Superstudio Più
Event organized by the National Association of Risk Managers, structured with plenary sessions, workshops, and networking opportunities. Topics will include risk management, sustainability, ESG, artificial intelligence, and cybersecurity. Participating organizations include ANRA corporate members, insurance companies, consulting firms and financial press. An opportunity to explore crisis management strategies and complex scenarios.

NEXI GROUP. Is this the end of cash?
8-9 October - Superstudio Più
Corporate convention by Nexi focused on financial innovation and payment digitalization. The event features presentations, talks, and networking opportunities with banks, fintechs, startups, and advanced merchants. Key topics: cybersecurity, user experience, e-commerce, and new products for banking partners and companies. Aimed at finance professionals, fintech startups, and economic journalists. Relevant for understanding digital strategies in the post-Covid context.

DELL. The future of work and the economy
14 October - Superstudio Più
Event for Dell clients and partners, with sessions on digitalization, data protection, IT sustainability and artificial intelligence. Program includes institutional panels, demos and interventions by industry experts, universities and startups. Focus on automation, technological innovation, and corporate culture. An opportunity to explore how new technologies are driving the future of work and the digital economy.

SAP NOW. The digital transition forum
15 October - Superstudio Maxi
Forum presenting SAP solutions through keynotes, business talks, live demos and success stories. Main topics: digital transition, AI, sustainability and ESG criteria. Participants include SAP partners, opinion leaders, SMEs, innovative startups, and industry media. Relevant for those seeking to understand how technology is transforming business models and work management.

FORTINET. Cybersecurity day
16 October - Superstudio Più
Event dedicated to cybersecurity challenges and Fortinet technological solutions. Program includes focus on AI applied to cybersecurity, network protection and IT sustainability. Attendees include digital security professionals, IT companies, and representatives from the public and private sectors. An opportunity to explore new standards for data protection and defense against complex threats.

24/09/2025
 | POINT OF LIFE

Now back in the spotlight, though in truth he never faded, the great American photographer/artist Man Ray (1890-1976) is on view until January 11 at Palazzo Reale, Milan, with a photographic exhibition that highlights his entire dadaist, surrealist, and forward-looking multitasking poetics across photography, art, design, fashion, cinema, and experimentation. For me it brought back the unforgettable memory I had kept in my heart.

Today the exhibition on Man Ray opens at Palazzo Reale. There are encounters that change your life, moments that become eternal, Masters who in just a few hours make you understand an entire world. This is what happened to me with Man Ray, whom I met in Paris in his atelier for a feature in L’Uomo Vogue. I was very young and intimidated by the idea of meeting a Myth.

19/09/2025
 | ARTS, FASHION, theater
Posted by: Gaia Lucchini

There are dreams that remain in the drawer and others that, sooner or later, come true. Just as Gaia Lucchini tenaciously wanted, to put her studies to good use in dance and contemporary choreography between Milan and Paris, art in Providence, fashion design in New York, and experiences for international shows.

From Dubai, where she now lives and has created her brand Miss Gaja, with which she designs costumes for the most famous musicals staged at the Dubai American Academy and the romantic, personalized prom dresses for the end-of-year dance, Gaia sent us her beautiful sketches. Figures that reveal a very modern and multitasking talent between fashion and art. She tells it like this. "Miss Gaja was born partly by chance, partly as a natural consequence of a love story between theater, dance, and the students of a school to which I have long dedicated my soul and heart.

18/09/2025
 | EVENTS, AUDIOLUX + SUPERSTUDIO EVENTS

In Milan, in the heart of the city that has made creativity its defining feature, a union has emerged that promises to change the rules of the game. Superstudio Events – already a benchmark for the city’s most important events, from fashion shows to conventions – has decided to take one step further: welcoming Audiolux, a historic Milanese company that for over twenty years has illuminated concerts, television shows and major festivals with its audio, video, and lighting technologies.

This is not the usual financial operation, the kind you read about in press releases. It is rather the natural evolution of a long friendship: two worlds that have known each other for a long time and have chosen to grow together. 
Imagine having to organize an event: previously it was necessary to coordinate the location, technical services, production. Now, instead, everything lives under the same roof. A single interlocutor, a single direction, from the initial idea to the final realization. Simpler, faster, more powerful.

15/09/2025
 | ARTS, FASHION

An exhibition created suddenly on the thread of memory and gratitude for the great designer and unforgettable friend, only a few years apart in age. Flavio Lucchini celebrates him with "Thank You Giorgio" which, in the Atelier of the FLA, his personal Museum, pays tribute with works born in thought of him.

The sudden passing of Giorgio Armani, beyond having left the fashion world and beyond in the greatest dismay, highlighted how deep the influence of the great creator has been not only among his closest collaborators and those nearest to him, but, as testified by the presence of the 16,000 people who came to pay their respects at the funeral chamber, has touched other areas of society and work, broadening the message of his ethics and vision.

25 years after its debut as an avant-garde fair right at Superstudio Più, and later expanded into other spaces along the outer stretch of Tortona Street, the so-called "Tortona Fashion District", WHITE SHOW confirms itself as the stage for trends and an unmissable event.

WHITE SHOW is one of the most important fashion fairs in the Milan scene, aligning in September and February with women’s collections from established brands and new talents through presentations, fashion shows, installations, special guests and moments of networking, scouting and cultural reflections. In the next September edition, among the more than three hundred exhibitors present, iconic brands and vibrant collections of newness, an exclusive selection of international names will stand out, including Spanish brands and many others from all over the world, carefully curated by White together with ICEX.

10/09/2025
 | FESTIVAL, YOUTH

Plug-Mi returns on September 20-21 at Superstudio Maxi: the festival dedicated to Gen.Z that immerses you in creativity and the future.

Fans of urban fashion, trap music, gaming, art, and everything that is part of the Gen.Z vibe, mark these dates: September 20 and 21, because Plug-Mi comes back with a super full immersion of street culture! Organized by the Fandango Creators Club, the festival is a true lineup of pop-up stores, artistic collections, streetwear, concerts, sports, workshops, creative labs, and much more. An event that celebrates the roots of urban culture and the values that represent your generation: inclusion, identity, limitless creativity. Among the brands and artists involved, last year there were Nike, Patta, New Balance, and stars like Ghali and Shiva: this year too get ready to see lots of culture, style, and novelties with the “secret guests” and announced artists including Enny P, Tormento, Nitro, Johnni Marsiglia, MadMan, Abbi 6ix, Lil CR, Faneto, Melons, and many more.

08/09/2025
 | FASHION, TRENDS, HAIRSTYLING

Goldwell is ready to revolutionize the world of color with the launch of a global experience where the community of hair professionals comes together to collaborate, connect, and create. A production by Mazzini Eventi.

Milan – The hairstyling world is preparing for an unmissable event: the launch of Colorsphere by Goldwell, a brand of Kao Salon Division, a leading company in professional consulting, innovative products for hairdressers, international hairstylist support, and creative training. The event will take place on September 14 and 15 at Superstudio Più and Superstudio Maxi in Milan. Two days of total immersion in the industry, featuring runway shows, masterclasses, and live demonstrations by top stylists from around the world. The program will also include the Global Creative Awards, celebrating the most innovative talents in the sector. The focus will be on professional color, with in-depth sessions on new techniques, sustainability, and creative empowerment.

04/09/2025
 | EDITORIAL

Two testimonies from those who knew him well. Giorgio Armani began his career as a fashion designer towards the end of the 1960s as assistant to Nino Cerruti and founded his own line in 1975 with the help of art director Flavio Lucchini, who launched him in his influential magazine L’Uomo Vogue. Gisella Borioli was Lucchini’s assistant and followed Giorgio’s first steps in the world of men’s and women’s fashion, working with him on his first photo shoots and interviews. 

Three friends whose lives often crossed paths, even when Armani chose via Bergognone as the location for his Teatro and his Museum, right in the area between Superstudio 13 and Superstudio Più. In their autobiographies, Flavio and Gisella recall how young Armani became King.

04/09/2025
 | ARTS

Museums, Research Centers, Archives, Galleries that preserve treasures of imagination and the art of making. Seven examples of how creativity is the driving force behind the social and cultural transformation of Milan, all concentrated within a few hundred meters and born and grown in just a few years. Starting with our Superstudio Più in 2000.

In a stretch of road of just a few hundred meters lies the most interesting vision of Milan’s contemporary creativity. A short section of Tortona Street, which was once a district of large factories and workshops leading towards the outskirts, today reveals itself as a true open-air museum, telling through seven extraordinary places how art and design have transformed this area in just a few years into an epicenter of innovation and culture, thanks to the vision and passion of its protagonists. An invitation to a journey through the seven museum and cultural stops of Tortona Street.

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