From the very beginning, we called those weekends at Superstudio Maxi “Passion Days,” dedicated to small and medium-sized fairs, spaces of genuine emotions and achievable dreams.

This year, for the 20th anniversary of Abilmente, the Creative Ideas Show by Italian Exhibition Group, the heart of creativity beats stronger than ever, from October 23 to 26 in Milan. What passion could be more universal and contagious than “do-it-yourself” and artistic craftsmanship? Abilmente is a growing complex of creativity, a true forge of ideas, among sales stands, interactive workshops, and live demonstrations. A kaleidoscope of handmade creations, eco-chic trends, applied arts and unique products, all to be made with your own hands. 

Today’s fashion and trendy accessories scene moves between extremely distant poles, which sometimes meet and surprise the system. At Superstudio Più, where big names walk the runway and cutting-edge fairs take center stage, once a year a special kind of Vintage arrives that reaches across half of Europe, combining savings, quality, and nostalgia.
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Vintage, which in recent years has become one of people’s desires for economic, nostalgic, cultural, individual, inclusive, ethical, and sustainable reasons, has turned into a universal trend that has even contaminated the runways of the most famous brands, revolutionizing their image.

In line with the focus on the latest technologies that improve material performance, two days dedicated to innovation, sustainability and technological progress in the world of paints and coatings.
Reserved for professionals in the chemical industry, the Paint and Coatings TechFocus program brings together the key players to offer, through short and targeted sessions, the most advanced painting solutions: additives, binders, pigments, dispersion, resins and much more. A concrete opportunity for technicians, formulators, researchers and specialists in the field to update, discuss and discover the trends that are defining the future of formulation. Each talk gives priority to practical and hands-on content, with particular focus on sustainability and the reduction of environmental impact, new performance for industrial and architectural coatings, bio-based and isocyanate-free solutions, technologies for greater efficiency and durability. Admission is free for all visitors registered for the event.
Paint and Coatings - October 8-9 - Superstudio Maxi

An opportunity for university students and recent graduates to meet representatives from the world’s best universities and discover master’s programs, MBAs, PhDs, and postgraduate courses.

For the second year in a row, Superstudio Più hosts this event dedicated to research and education with an international outlook: the QS World Ranking Tour is a unique occasion to get to know the best universities and business schools in the world and guide young people in choosing their academic and professional future. Why is it so important? In an increasingly global context, the choice of university and postgraduate studies can significantly influence future career opportunities.

The Nicola Trussardi Foundation explores the city of Milan with unusual exhibitions in ever-changing locations. This time it has landed at Palazzo Morando - which, not by chance, was inaugurated on the female-focused path precisely by Gisella Borioli as curator in 2007 with the exhibition “Divina! Maria Callas tra Moda e Mito” - the visionary exhibition “Fata Morgana: memoria dall’invisibile” curated by Massimiliano Gioni, Daniel Birnbaum, former directors of the Venice Art Biennale, and Marta Papini. And the mystery is revealed in all its forms.

Let’s think about it. Everything always manifests itself as a matter of feminine intuition and foresight, when speaking of Palazzo Morando in Milan, the noble residence of Countess Lydia Caprara Morando Attendolo Bolognini.

The Twenty-first Contemporary Day will take place on Saturday October 4, 2025 in Milan and throughout Italy, and from October 4 to 10 also abroad. An initiative by AMACI (Association of Italian Contemporary Art Museums), which celebrates contemporary art and involves twenty-six member museums and over a thousand galleries, foundations and non-profit spaces. In Milan, as in other cities, events, exhibitions, workshops and special initiatives open their doors free of charge for a special day. For Superstudio, a good occasion to toast on the very day of the 97th birthday of Flavio Lucchini, founder of Superstudio Group and refined artist, who in the large and mysterious FLA, reinterprets contemporary fashion and its relationship with society through art. In twenty thematic rooms a guided and educational journey into beauty far beyond appearances.
At 7 pm, best wishes and bubbles for the visitors present, upon reservation.

Finance, Business Management, Cybersecurity, Artificial Intelligence. The world is changing along with us. 6 unmissable events.

The month of October is packed with strategic events focused on technological innovation, digital transformation, and cybersecurity. Leading corporate and institutional players will discuss topics crucial for the future of business and finance: from artificial intelligence to risk management, from payment digitalization to IT sustainability. Superstudio Più and Superstudio Maxi will host corporate events, conventions, and specialized forums featuring participation from leading companies, startups, experts, and journalists.
This agenda collects the main events of the month, providing a detailed overview of the topics covered, the target audience and the planned content. A unique opportunity to grasp the trends, solutions, and visions shaping the new digital and financial ecosystem.

IKN. Banking beyond the branch
2 October - Superstudio Più
A full day dedicated to digital transformation in the banking sector. The program includes keynotes, case studies, and panels covering topics such as Open Banking, machine learning, digital identity, and cybersecurity. Italian and international banks, fintech startups, industry journalists, and vendors like Oracle and Salesforce will participate.

ANRA. Managing risk
8-9 October - Superstudio Più
Event organized by the National Association of Risk Managers, structured with plenary sessions, workshops, and networking opportunities. Topics will include risk management, sustainability, ESG, artificial intelligence, and cybersecurity. Participating organizations include ANRA corporate members, insurance companies, consulting firms and financial press. An opportunity to explore crisis management strategies and complex scenarios.

NEXI GROUP. Is this the end of cash?
8-9 October - Superstudio Più
Corporate convention by Nexi focused on financial innovation and payment digitalization. The event features presentations, talks, and networking opportunities with banks, fintechs, startups, and advanced merchants. Key topics: cybersecurity, user experience, e-commerce, and new products for banking partners and companies. Aimed at finance professionals, fintech startups, and economic journalists. Relevant for understanding digital strategies in the post-Covid context.

DELL. The future of work and the economy
14 October - Superstudio Più
Event for Dell clients and partners, with sessions on digitalization, data protection, IT sustainability and artificial intelligence. Program includes institutional panels, demos and interventions by industry experts, universities and startups. Focus on automation, technological innovation, and corporate culture. An opportunity to explore how new technologies are driving the future of work and the digital economy.

SAP NOW. The digital transition forum
15 October - Superstudio Maxi
Forum presenting SAP solutions through keynotes, business talks, live demos and success stories. Main topics: digital transition, AI, sustainability and ESG criteria. Participants include SAP partners, opinion leaders, SMEs, innovative startups, and industry media. Relevant for those seeking to understand how technology is transforming business models and work management.

FORTINET. Cybersecurity day
16 October - Superstudio Più
Event dedicated to cybersecurity challenges and Fortinet technological solutions. Program includes focus on AI applied to cybersecurity, network protection and IT sustainability. Attendees include digital security professionals, IT companies, and representatives from the public and private sectors. An opportunity to explore new standards for data protection and defense against complex threats.

Now back in the spotlight, though in truth he never faded, the great American photographer/artist Man Ray (1890-1976) is on view until January 11 at Palazzo Reale, Milan, with a photographic exhibition that highlights his entire dadaist, surrealist, and forward-looking multitasking poetics across photography, art, design, fashion, cinema, and experimentation. For me it brought back the unforgettable memory I had kept in my heart.

Today the exhibition on Man Ray opens at Palazzo Reale. There are encounters that change your life, moments that become eternal, Masters who in just a few hours make you understand an entire world. This is what happened to me with Man Ray, whom I met in Paris in his atelier for a feature in L’Uomo Vogue. I was very young and intimidated by the idea of meeting a Myth.

There are dreams that remain in the drawer and others that, sooner or later, come true. Just as Gaia Lucchini tenaciously wanted, to put her studies to good use in dance and contemporary choreography between Milan and Paris, art in Providence, fashion design in New York, and experiences for international shows.

From Dubai, where she now lives and has created her brand Miss Gaja, with which she designs costumes for the most famous musicals staged at the Dubai American Academy and the romantic, personalized prom dresses for the end-of-year dance, Gaia sent us her beautiful sketches. Figures that reveal a very modern and multitasking talent between fashion and art. She tells it like this. "Miss Gaja was born partly by chance, partly as a natural consequence of a love story between theater, dance, and the students of a school to which I have long dedicated my soul and heart.

In Milan, in the heart of the city that has made creativity its defining feature, a union has emerged that promises to change the rules of the game. Superstudio Events – already a benchmark for the city’s most important events, from fashion shows to conventions – has decided to take one step further: welcoming Audiolux, a historic Milanese company that for over twenty years has illuminated concerts, television shows and major festivals with its audio, video, and lighting technologies.

This is not the usual financial operation, the kind you read about in press releases. It is rather the natural evolution of a long friendship: two worlds that have known each other for a long time and have chosen to grow together. 
Imagine having to organize an event: previously it was necessary to coordinate the location, technical services, production. Now, instead, everything lives under the same roof. A single interlocutor, a single direction, from the initial idea to the final realization. Simpler, faster, more powerful.