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01/04/2017 | DESIGN, EDITORIAL, LOCATIONS

SUPERSTUDIO PIÙ 2000-2017

Posted by: Gisella Borioli
Superstudio Più along with Design in Tortona district comes of age, turning eighteen. It seems like yesterday when, in a street full of factories on the way to being dismissed, the former General Electric turned into the throbbing heart of the district, opening up to every experiences of creativity and innovation, starting from design, art, fashion, paving the way to something that will soon be emulated all over the city. An original place and project, a continuously in-progress hub where all expressions of contemporaneity find a space, from top names to young authors. After the first few years of Design Connection, with the important presence of Giulio Cappellini as exhibitor and inspirer and Luca Fois as promoter, here comes the increasing commercial success. Too commercial. Consequently, in 2009, to high-light its precise identity, the ambitious Temporary Museum for New Design is created. A turning point, another project by Gisella Borioli and Cap-pellini as art director, that launches the season of great emotional intangible installations talking about, rather than product it-self, the product philosophy and culture. Wow! People are fascinated. The new format teaches a new way to exhibit, with the support of prestigious companies and powerful multinational corporations. Barovier&Toso, Bisazza, Foscarini, Flos, Moooi, Alcantara and also Canon, Samsung, Citizen, Hyun-day, Jaguar... And famous architects: Jean Nouvel , Massimiliano Fuksas, Et-tore Sottsass, Alessandro Mendini, Marcel Wanders, Stefano Boeri, Nendo and many many more. But the world is running, the crisis resizes budgets and ambitions, democratic design gets decisively ahead. It is the time of makers, start-ups, self-productions, limited editions, 3D printing, e-commerce, re-use, web designers, emerging countries, latest generations getting side by side to top names and the most significant companies. 2015: Superstudio’s format incorporates the Temporary Museum in Superdesign Show with the new ar-tistic direction by Carolina Nisivoccia, opening up to all new, still unknown energies, to research of Universities, to young authors recruited through the web, to the latest technologies, to robotics and innovative handicraft, over-coming limits and the targets of design as generally intended. In the name of COLOR, today, Superdesign Show invites you, as always, to preview new trends, new entries and opportunities.

Daniela Gerini
Slide
Unexpecedt Room
Tokujin Yoshioka - Gisella Borioli - Beppe Sala

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