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07/04/2020 | EDITORIAL

RESTART SAFELY

Posted by: Gisella Borioli

We are all fine, with our hearts gripped by anguish every time news of the evolution of this terrible health situation reaches us. The world is locked, it's not know up to when. The hope and the desire to get back to life as usual keep us active, busy, focused, open to the new possibilities that the incredible reality that surrounds us today has shown us: forcing us to reinvent our lives and remodulate the scale of values. Family, affection, love in the first place. And consequently the house, rediscovered as the shelter that does not betray. Then, in random order, the work we have learned can be done on the couch, on a bench, on vacation, without fixed hours and physical chains, but mental stimulation only. Studies, which don’t take you away from teachers and classmates, only you see them in two dimensions, on the screen. Friends ...

We are all fine, with our hearts gripped by anguish every time news of the evolution of this terrible health situation reaches us. The world is locked, it's not know up to when. The hope and the desire to get back to life as usual keep us active, busy, focused, open to the new possibilities that the incredible reality that surrounds us today has shown us: forcing us to reinvent our lives and remodulate the scale of values. Family, affection, love in the first place. And consequently the house, rediscovered as the shelter that does not betray. Then, in random order, the work we have learned can be done on the couch, on a bench, on vacation, without fixed hours and physical chains, but mental stimulation only. Studies, which don’t take you away from teachers and classmates, only you see them in two dimensions, on the screen. Friends, so far away and so close thanks to technology, that now you see in sweats, without makeup, without superstructures, perhaps more vulnerable but more open-minded and pleasant. Purchases, from clothes to food and everything, so just a click but without the pleasure of the moment you take away the box of desire. Holidays, consumed in advance, and now with impalpable boundaries that everyone can modulate at will within the time and in the manner because also the concept of "holidays", all-closed-to-August, could follow the change. The culture, this even more upset, now that we have learned to attend it more by reading in-depth books, going to the cinema, to the theatre, to conferences even from the bed. 
However sociality, human relationships, in all of this? For us who make "events", and in this word there is everything, the scenario of a near future is a daily question. We continue to think that nothing can replace the strength, the warmth, the emotion, the beauty, the surprise, the impact, the memories of a "live" event that brings into play so many professionalism to give us an unforgettable experience. But nothing will be the same again, at least until we find a way to defeat this elusive enemy. So we’re preparing for the reopening. With new ideas and lots of precautions to be implemented in our locations. As our open letter, published on April 2, explains. To make our future events safe at all times and places, and to welcome our guests with a smile and the certainty that they are not in danger, virus-proof. Everything that needs to be done will be done, starting with a face mask that we will give to all, hoping that it can be put soon among the memorabilia to be forgotten.
Gisella Borioli
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