“Materials have always been important to all human activities and to the design world. We are made of matter as well as thought, but also of soul, as someone could say. The solid side of our lives will always be important”.

With these words, Emilio Genovesi, the CEO and soul of Materially for many years, has photographed the key role of materials in the design culture. The solid side is coming back at Milan Design Week in 2021 in the Materials Village hosted by Superstudio. This year, there will be a Special Edition in terms of dimensions and meaning that will recall companies coming from different fields to work around a single theme: innovative and eco-friendly materials for daily life.
Dwelling has never been as liquid as during these last fifteen months. Home has become an office and a school, spaces have turned into gyms, private means of transport into private places, highlighting a trend that for many years saw airports transformed in shopping malls and hotels in spa and galleries...

“Materials have always been important to all human activities and to the design world. We are made of matter as well as thought, but also of soul, as someone could say. The solid side of our lives will always be important”.

With these words, Emilio Genovesi, the CEO and soul of Materially for many years, has photographed the key role of materials in the design culture. The solid side is coming back at Milan Design Week in 2021 in the Materials Village hosted by Superstudio. This year, there will be a Special Edition in terms of dimensions and meaning that will recall companies coming from different fields to work around a single theme: innovative and eco-friendly materials for daily life.
Dwelling has never been as liquid as during these last fifteen months. Home has become an office and a school, spaces have turned into gyms, private means of transport into private places, highlighting a trend that for many years saw airports transformed in shopping malls and hotels in spa and galleries. In functional and expressive fluidity, materials represent the solid, essential and substantial factor that can contribute to the virtuous transformation of the objects for the living.
Thus, in the Materials Village materials, productive processes and sustainable technologies, performance optimization and logic of circular economy find here their place. Paintings purifying the air, anti-pollution materials, anti-bacterial surfaces, intelligent glass, electroluminiscent fabrics and surfaces, 3D printed textile products, advanced materials for additive manufacturing, products communicating with technological and domotic components in addition to new materials made from food farming waste, formulations based on recycled contents and raw materials from rapidly renewable resources and innovative technologies for obtaining fibres and polymer from trees and plants and many others.
The call is addressed to:
Materials Village is ready to welcome companies operating in the material field offering their own support and expertise to stimulate new business and attract the close interest of an audience that this is year is transversal more than ever:

●      Companies producing design materials or design products made with innovative, sustainable and circular materials for each sector of the liquid dwelling – from the textile to the automotive

●      Architecture and design studios conscious of the use of innovative and sustainable materials.

Format e modalities of participation:
Each company present in the Materials Village will have one or more exhibition modules. Dimensions and participation costs will be defined according to your requirements.
In addition to the communication of the Media Partners and of Superstudio there will also be the communication of Materially, with its established know-how on the themes of innovation and circular economy, identified and valued by the Italian and international market. Particularly, the event will be promoted with all the integrated communication means of Materially (specific web area, multi-article newsletter, social networks, press release, etc…)

For technical and commercial information: fpastonesi@materially.eu
For commercial information and information about communication: gsicignano@materially.eu

www.materially.eu