13/05/2021 | DESIGN


After the long stop that blocked the Milan Design week in April 2020 and 2021, the city and all its activities will restart in September with renewed enthusiasm. Superstudio will present an edition of rebirth, of change, of a new format, of Made in Italy, of the glance on new world horizons, of thematic and curatorial exhibitions, of Women, of human technology, of digital and virtual. Applications are still open.
By call, by invitation, by request and selection, projects that Superstudio Più will host during the Design Week 2021 in September explore thorny issues of everyday life, encourage progress and imagination. Each Project represents a theme, each theme an idea, each idea has a well-known and competent curator. Here are the first projects that, as in a museum exhibition, are in progress. There are so many but they’re not all: we are waiting for yours to give them the value and visibility they deserve.
Application form to join can be downloaded on

Superdesign Show September edition presents a rethought path open to the new design that welcomes all the requests for concreteness, innovation, lightness, sustainability, inclusiveness, interconnection arising in the year after pandemic. The new project proposes a r/evolution of our format closer to an exhibition rather than a fair: with the same rigor, harmony and the same “museum”- like care that has always characterized our event, Superdesign Show will stage a succession of themed projects, collective and sometimes individual, each with a competent and independent curator. Areas telling the best of Italian and international production, contemporary trends of outdoor and indoor lifestyle, with a focus on feminine creative, on upcoming designer and the attention on the icon of the third millennium. Some projects participations are by invitation for a limited number, others upon specific calls for entries, others upon request and after selection by Superstudio’s artistic board. Great brands, famous architects, successful creative people and young talents will be with us to make the event unique and special. We are glad to share a sneak peek of the projects underway here below. Others are in progress and will be communicated later. 
Superdesign Show September Special Edition will take place at Superstudio Più in via Tortona 27. A spectacular exhibition-event will be the opportunity to discover Superstudio Maxi, the venue just finished in via Moncucco, a large, elegant, technological and sustainable exhibition space immersed in the green of the Barona district, an area in total renovation thanks to new architectures. 

Some in progress projects

CULT&MUST – the new millennium icons
The most recent and iconic pieces signed by prestigious design and lifestyle brands. To mark the history of contemporary design. A contemporary “museum” that recognizes and historicizes essential and unforgettable pieces that have influenced our life. By invitation only. Curated by Giulio Cappellini

DONNE & DESIGN – female creativity
An extraordinary event aligned with the recognition of women's creativity value in many fields and, in particular, in design, architecture. Women architects and designers of great depth present their latest projects in a dedicate pavilion. Call upon invitation and after selection. Curated by Silvana Annicchiarico

OUTDOOR GENERATION – furniture with a double life
New beautiful and smart solutions for a life as much as possible outdoor with a reasoned choice among the most qualified manufacturers of furniture and accessories for outdoors/indoors. Call upon request and after selection. Curated by Donatella Bollani

SUPERCAMPUS – study and work in total freedom
Rethink daily activities' places, times and ways of studying, work and free time now without borders, leads to redesigning necessary spaces and tools and perhaps our own mindset. Flexible spaces, interchangeable functions: studying and work after the pandemic. Call upon invitation and after selection. Curated by Giulio Cappellini

DISCOVERING – designer maker outsider
Traditional Superstudio “nursery” is enriched by the work of the interpreters of our time. A selection of young ideas at the intersections between technology and craftmanship, aesthetic and relations. Call upon request and after selection. Curated by Fulvia Ramogida

MATERIALS – things that change things
Environmentally friendly materials (now a duty), healthy and intelligent (a necessity), technologically advanced and aesthetically pleasing as always. Designers, scientists, technicians and universities amaze us every day with futuristic proposals. Call upon invitation and after selection. Curated by Materially

1000 VASES – the thousand faces of the same idea
After Paris and after Dubai, the collection of unique pieces created by hundreds of young international designers arrives in Milan, with a dedicated book. Show still in progress. For last-minute entries write to Superstudio. Curated by Francesco Pirrello, art-direction Pierpaolo Pitacco

DIGITALLY – communication beyond borders
All solutions to live or relive the event online starting from Italy, from Milan. Talks with the protagonists in live web, virtual theatre, private-room for Btob meetings by appointment or in streaming, broadband for all, digital presentation of the book DESIGN SUPER SHOW, online press conference and presentation, digital updated in real time, etc. Coordination by Tommaso Borioli

OPEN DOOR -SURPRISES DO NOT END HERE - The short time left by the uncertainties of the pandemic, after the official confirmation of the September Design Week has set in motion a lot of energy and desire to be there. The schedule of exhibitions is quickly being defined and leaves open doors to proposals and suggestions. The large indoor and outdoor spaces of the locations of Superstudio can reach 20,000 square meters of occupancy. The calls are still open. We look forward to creating personalized offers for the great creativity that gravitates to Milan.

For all information write to We are waiting for you!

R/evolution New Edition curators: Federica Pastonesi - Materially, Pierpaolo Pitacco - 1000 Vases, Donatella Bollani - Outdoor generation, Gisella Borioli - Superdesign Show Creative Director, Silvana Annichiarico - Donne&Design, Giulio Cappellini - Cult&Must/Supercampus, Fulvia Ramogida - Discovering.