IT | EN
23/07/2021
 | FASHION

Veronica Magni, a 29-year-old girl, wrote to us and aroused our interest. During the pandemic, she created a collection of bags, all unique and different from each other, focusing on diversity and tradition as core values.

“This was my favorite game ”. Veronica uses these words to remember the entire days spent with her grandmother to create bags with bolts of fabric. A game that one day became a mature project and today is a real profession that gives her the chance to create fashion bags with a vintage touch, thanks to the particular choice of thick fabrics, colors and leather. Costumers themselves are involved in the creative process of always unique and different pieces “just like any woman with her own unique personality”. Following this logic, Veronica’s project is detached from fast-production, entering the narrow and aware circle of small craftsmen. Recently she inaugurated her brand, Magni Collection, officially becoming a free and brave professional.

20/07/2021
 | DESIGN

The designer Marco Ferreri are the nineth protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 27 July with Donegani&Lauda.

19/07/2021
 | ARTS

In the famous "Park’s Museum” of Portofino, among the many artworks of great artists, a white “Doll” made by Flavio Lucchini enters permanently. An event that honors him, almost in conjuction with the opening of his “personal museum” in September in Milan.

The International center of Outdoor Sculpture is visited every year by thousands of tourists fascinated by the botanical treasure kept in the promontory and is set up in the terraced garden of the Castle of Baron von Mumm, giving life, since the 80s, to the Park’s Museum of Portofino.
It hosts important works, donations of many international artists who have left a mark creating an original place where culture is breathed in the middle of nature with the view of the sea and the magical setting...

16/07/2021
 | FASHION

Daring combinations of extraordinary charm have paraded at the fashion show of Istituto Secoli on Thursday, July 8 at 5.30pm. The Academy made visible the collections of 27 designers at the end of their career on the official website (www.secoli.com) in live streaming. Among its students there are three in particular who, having been identified as the best ones in the school, opened the parade, set in the large daylight of Superstudio, with real experiments on fabrics.

Among the different spaces of our structure, Istituto Secoli decided to set its “fashion tale” in the daylight that with its neutrality lent itself well to the presentation of the different collections made by the young emerging talents who brought the realization of their dreams right here on the catwalk at the end of a three-year course of study.  Behind the realization of the garments there is the study of the digital and virtual world through the different arts that generates, as it is suggested by the name of the inspiration concept “GE.NE.RA”...

15/07/2021
 | INNOVATION
Posted by: Alessia Elli

FoolFarm, the first European start-up factory specialized in blockchain artificial intelligence, launches its first Investor Day at Superstudio Più, supporting talented entrepreneurs and believing in their dreams.

With more than 150 guests in attendance and a hundred online, the first annual and hybrid event of FoolFarm, a real startup factory, was held at Superstudio Più on 13th July 2021 and it was reserved for an audience of investors, corporate and opinion leaders.
Founded in Milan in July 2020 by Andrea Cinelli, pioneer of Italian digital and author of numerous patents on artificial intelligence, FoolFarm is a "Venture Builder" that selects ideas and entrepreneurial projects in order to invest in their birth and development following the example of Startup Studio models...

14/07/2021
 | EVENTS

The summer appointment with Taomoda Week is becoming  increasingly rich and varied in the magical setting of Taormina. A week that brings the most beautiful and active Sicily under the spotlight of the world.

Taormina adds a day (the 14th of July) and a Sustainability award at the Awards that for years have been given to excellent personalities of enterprise and creativity with a round table entitled “Craftmanship towards the economy of customization” with the participation of Mario Boselli, President of Italia Cina Foundation (on July 15). Besides, there will be a focus on Design with a conference, presentations of the book DESIGN SUPER SHOW by Gisella Borioli (who has already received the Tao Award years ago) and the delivery of the Tao Award for Design to the architect Piero Lissoni who appears among the protagonists of the volume...

13/07/2021
 | DESIGN

The designers Giorgio Vigna are the seventh protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings...

13/07/2021
 | PHOTOGRAPHY

Putting together passions an competences, Fabio and Lorenza Castelli, formidable father-and-daughter couple, gave birth to MIA (Milano Image Fair), the most important photography and auteur visual, ten years ago at Superstudio in via Tortona. A steel entrepreneur and passionate collector him, graduated in Economics at Bocconi but grew up with art in all its forms her, after ten years and an indisputable success, in the moment of the restart they find themselves at home in the new Superstudio Maxi, where on July 14th the press conference of the next MIA takes place and where the next edition of the Fair will take place...

09/07/2021
 | DESIGN

Superstudio with Superdesign Show will participate with 2 locations and 2 innovative projects!
New format for R/EVOLUTION at Superstudio Più in Via Tortona: 12 curatorial exhibitions, 3 emotional installations, 2 art meetings.
An alternative way of conceiving design for DESIGN BEYOND DESIGN at Superstudio Maxi in Via Moncucco: neo-design, installations, presentations, videos, workshops, talks, performance...

4 - 10 September 2021
Design is Milano is Design!

09/07/2021
 | PHOTOGRAPHY

Before starting the regeneration labors of that old abandoned factory, that later would become Superstudio Maxi, Luca Gilli had already asked to follow its path with his camera. In silence and in solitude, in the frost or under the scorching sun, in the chaos of the construction site every now and then he appeared and took pictures. This resulted in works of great beauty and sensitivity where space is abstracted and becomes a work of art that will be exhibited during the Inauguration Days at Superstudio Maxi in the personal exhibition  “Passaggi di Stato”, curated by Paola Sosio Contemporary Art.

I didn’t know Luca Gilli, a photographer born in 1965 and who lives in Cavriano (Reggio Emilia). I was struck by his request to photograph Superstudio Maxi when it wasn’t there yet. It was just a building of broken glass and rusty sheet metal, partly abandoned for about 20 years. His idea was to follow its transformation without even having seen the project...

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