It is a time to reflect on the signs of the times, how we were and what we will be, how we live and where we are going. I think about it all year round, trying to activate my radar and pick up the vibrations. The idea. It takes “the idea” to set in motion the whole creative mechanism that precedes the birth of the Superdesign Show at Superstudio, where nothing happens by chance. The choice of imagining a Temporary Museum was a good one many years ago to begin to change course from the standardized presentations, and then the indications widened: Only The Best, Roots, Time to Colour, Looking Ahead, Inspiration Innovation Imagination, are some of the themes - always appreciated - that year after year have led us to the current Thinking Different. In its name, Superdesign Show, suggests a look towards a design that has gone beyond schemes, customs, conformism, hierarchies, categories, technologies, even dematerialising itself in many cases. The ‘themes of the year’ each time indicated a trend, either just becoming evident or still underground. They suggested a way to stage projects and objects.
Today, at the crossroads between the analogue age and the virtual future, where algorithms and blockchain will direct traffic, the ‘themes of the year’ are the ones that will be the most important and prepare a metaworld made to measure for digitarians, Superstudio adapts and in the great showcase of the Superdesign Show invites participants to Thinking Different. Accepting the challenge that is taking us into a promising or perhaps dangerous tomorrow, but one with which we will still have to interact. Thinking Different! is the imperative proposed and appreciated by exhibitors, planners, designers, artists and technicians who have translated it into projects and visions. You will find avatars answering you, art, fashion and design living in the metaverse, marvelous marble made of pixels, furniture that takes on colour through the viewer, unreal holograms juxtaposed with tangible objects, robots that make chairs before your eyes, reinvented and unimaginable materials, craftsmanship enhanced by augmented reality, utopian projects that anticipate the future. Artificial Intelligence has the task of helping us in our transit towards a new world with memory and secrets stored in the cloud and blockchain.

The Fireplace installation by next125 in collaboration with the architect Francis Kéré is an example of a creative stage outside the usual framework.

Pink  rules in a collection of objects between art and design that unleash the imagination of artists and architects. On sale under the name Qeeboo also online. 

Imagine being able to discover different worlds, each dedicated to a pillar of creativity: Art, Fashion and Design. And all this, simply by touching a screen.

ZED is good-looking, intelligent, appealing, stylish, but above all, he/she knows everything about the Superdesign Show. ZED is a friend, an advisor, who would be great to have around during design week and in the future.

The artist and sculptor Lanfranco brings to Milan his sculptures, archetypes of Peruvian and Latin American reality translated into contemporary Pop Art.

In the eclectic contemporary home, sometimes it is the little things that make the difference. A roundabout of five original products suggests how to give character to a room.

Graphic artist Daniele Cima’s caustic exhibition amazes with the strength of his artworks, large double-sided totems that are statements of innovation.

The site-specific installation Like Trees in The Woods by Michele D’Agostino, curated by Giandomenico DiMarzio invites the viewer to reflect on the dialogue between the natural and artificial environment. A combination that is possible when companies choose to implement green production that does not affect our delicate ecosystem.

The essence of the highly popular Designblok festival in Prague and the best of contemporary Czech design of glass land in Milan in a metal capsule on a six wheeled spacecraft, bringing on stage ‘The Intergalactic Beauty of Czech Design’.

A renowned brand and artist along with a young sculptor traverse parallel paths, offering a diverse range of new aesthetic expressions. On one side are the iconic pieces by Cappellini, thanks to the work of Giulio Cappellini who has enlisted the collaboration of the world's most famous designers. On the other side are the artworks of Flavio Lucchini, which engage in dialogue with design through multiple resonances. And furthermore, it's the first time for Sebastiano Pelli at the Milan Design Week, an artist and designer yet to be discovered.