It is a time to reflect on the signs of the times, how we were and what we will be, how we live and where we are going. I think about it all year round, trying to activate my radar and pick up the vibrations. The idea. It takes “the idea” to set in motion the whole creative mechanism that precedes the birth of the Superdesign Show at Superstudio, where nothing happens by chance. The choice of imagining a Temporary Museum was a good one many years ago to begin to change course from the standardized presentations, and then the indications widened: Only The Best, Roots, Time to Colour, Looking Ahead, Inspiration Innovation Imagination, are some of the themes - always appreciated - that year after year have led us to the current Thinking Different. In its name, Superdesign Show, suggests a look towards a design that has gone beyond schemes, customs, conformism, hierarchies, categories, technologies, even dematerialising itself in many cases. The ‘themes of the year’ each time indicated a trend, either just becoming evident or still underground. They suggested a way to stage projects and objects.
Today, at the crossroads between the analogue age and the virtual future, where algorithms and blockchain will direct traffic, the ‘themes of the year’ are the ones that will be the most important and prepare a metaworld made to measure for digitarians, Superstudio adapts and in the great showcase of the Superdesign Show invites participants to Thinking Different. Accepting the challenge that is taking us into a promising or perhaps dangerous tomorrow, but one with which we will still have to interact. Thinking Different! is the imperative proposed and appreciated by exhibitors, planners, designers, artists and technicians who have translated it into projects and visions. You will find avatars answering you, art, fashion and design living in the metaverse, marvelous marble made of pixels, furniture that takes on colour through the viewer, unreal holograms juxtaposed with tangible objects, robots that make chairs before your eyes, reinvented and unimaginable materials, craftsmanship enhanced by augmented reality, utopian projects that anticipate the future. Artificial Intelligence has the task of helping us in our transit towards a new world with memory and secrets stored in the cloud and blockchain.