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13/03/2024 | EVENTS

NOT JUST AN ORDINARY DRINK

Posted by: AT Team

Mixology Week (14-19 March) and its calendar of Milanese appointments for shaker lovers is about to kicks off, concluding with the Mixology Experience. Back for the third time in the halls of Superstudio Maxi is the event for professionals and the simply passionate and curious who want to discover the novelties of an expanding and constantly evolving sector.

From Sunday 17 March to Tuesday 19 the appointment, strictly forbidden to  under 18, with the art of drinking well and serving to drink returns. Mixology, in Italian mescere, to mix, to combine. So creating the perfect combo of flavours, fragrances and colours when it comes to "something to drink" is now an art and a real skill that makes up a curriculum. There will be many specialised schools, many bartenders and masters recognised and followed at national and international level who will be present and will teach the importance of standing out in the preparation of a drink, many will be the moments in which participants can meet them, many will be the training stages on how to stand out in the world of mixology, enhancing the identity of each brand. We will talk about bars, but also about hotellerie, we will taste liqueurs (from Brazilian cachaca to the best grappas) and award liqueurs (Amaro Award and Vermouth Award), we will talk about trends all over the world with journalists, sommeliers and with some of the owners of the most famous venues for their cocktails, we will talk about drinks in the social era and bar catering as a new form of . In short, with Mixology Experience at Superstudio Maxi the "Milano da bere" returns.


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