From Ovidian myth to the thematic thread of MIA: the inevitable, unpredictable and enthralling process of «Metamorfosi», one that reshapes eras, identities, languages, artistic practices and visual codes, takes center stage from March 19 to 22 at Superstudio Più, with the 15th edition of the most compelling photography fair on the scene.

Yes, it is a show, an exhibition, a kind of super-gallery devoted to contemporary fine-art photography. But it is more than that. MIA is also a space for encounter and exchange: while bringing together at Superstudio Più some of the most compelling artists, authors, gallerists and emerging talents from the international scene, it becomes the place to be for collectors, enthusiasts and the simply curious.

While the city was still breathing the energy of the Winter Olympics, Milan Fashion Week unleashed creativity, colors and meanings in an edition capable of going far beyond the runway, transforming itself into a true space for meeting and dialogue. Among the events that captured attention during the week of shows, Fashion Proryv, a side event featuring the experimental and strategic proposals of Ukrainian designers, stood out for its strong message: transforming fashion into a language that speaks about war and post-war realities, cultures, young talents and diverse communities. Superstudio, which for years has supported the Ukrainian community in Milan, was there. In the front row was Gisella Borioli in the role of patron.
The presentation of Fashion Proryv at the end of Milan Fashion Week was not a fashion show, but an event that highlighted ideas, projects and visions born in Ukrainian fashion schools and developed together with Italian mentors and Milanese fashion cultural centers.
A project created with the aim of doing fashion beyond fashion – understood not only as clothing, but as a search for answers to the needs created by the ongoing war and as an expression of shared values. At the heart of Fashion Proryv there has always been collaboration between Italian and Ukrainian students, who this year brought fresh ideas and effective solutions, telling stories of culture, tradition and belonging, but above all reminding us of the inhumane conditions that the ongoing conflict has created: wounded people, amputees, darkness, cold, limited time, disillusionment and hopes. And the strength of a population that wants to continue believing in life, despite everything.
The final closing of fashion week came on February 28 with a narrative made of fabrics and silhouettes: stories of resilience, creativity and cohesion. A dialogue that crossed linguistic, political and artistic borders to remind us that fashion, when it wants to, can be a platform for peace.
Despite the many difficulties faced, the young designers who worked in collaboration with Italian academies – whose epicenter was Brera – managed to present interesting, original collections rich in personality, created in conditions of constant instability.
In the end, Fashion Proryv showed something greater than a simple fashion event. It was a meeting place for different identities – Ukrainian, Italian, but also Venezuelan, Kurdish and beyond – with a common thread: the idea that creativity and community can be tools of global connection.
Photo: VECTA Collection of the Institute Bila Tserkva Vocational College of Service and Design

For anyone still wondering whether photography can truly be considered an art form, a visit to "Giovanni Gastel Rewind" in the heart of Brera will put all doubts to rest. Far from being a “minor art,” Gastel’s universe merges photography, poetry, and imagination into something that transcends genres. The exhibition at Palazzo Citterio — dedicated to the acclaimed photographer who passed away in 2021 — reveals a limitless creative mind that reached well beyond fashion, portraiture, and still life, the realms that first made his name.

On view until July 26, the retrospective brings together more than 250 photographs, videos, poems, writings, and personal objects, offering an intimate journey through Gastel’s world.

Over 250 authors, writers, publishers, bloggers, influencers, and journalists from the romance world will gather on March 7 at Superstudio MAXI for the sixth edition of the Festival del Romance Italiano, books that speak of love.

Romance, which might seem out of fashion these days, actually has a passionate and loyal audience that continues to grow. For them, this feeling remains an antidote to everyday negativity, a spark of hope, and a reason to keep believing and dreaming.

Definitely a man who makes headlines: when he is the protagonist of groundbreaking performances in the art world, when he enters politics, when he erupts in outbursts, and even when he remains silent, in suffering. Today, as he enters a new phase of his life, I recall with respect the occasions we shared and the past connections with Superstudio.

When Vittorio Sgarbi first appeared on the Milan scene, it was Giorgio Armani who invited him, at his then-headquarters on Via Durini, to comment on the new wave of fashion beginning to absorb Japanese influence.

Milan Fashion Week is in the full of its ferment and Superstudio Più has returned to be the main home of White Milano, from where it debuted in 2002. Inaugurated with the participation of the assessor Alessia Cappello, the event is transforming as always the Tortona Fashion District into a unique meeting point for anyone who seeks the future of fashion.

This year the conducting thread is “Tabula Rasa”. It is not only a title, but a true and proper manifesto: to zero out to reconstruct.

The FlavioLucchiniArt Museum participates in the new edition of MuseoCity 2026 with its distinctive use of white, several works from the archive usually not accessible to the public, and sculptures that engage in a dialogue with the city. An invitation to look and be surprised by the works of Flavio Lucchini.

As the Olympic Games draw to a close, the energy of the competitions gives way to Milan's cultural heritage with MuseoCity 2026, the event promoted by the Municipality of Milan in collaboration with the Associazione MuseoCity ETS.

Forget the catwalk. Diesel detonates the opening of Milano Fashion Week at the Superstudio Maxi and turns it into a riotous carnival. A merry-go-round, a playground, a flex market crammed with toys, plush animals, figurines and bric-à-brac in every conceivable colour and shape. In the middle: models and clothes. All around: music, adrenaline and thunderous applause for the powerhouse pairing of Renzo Rosso and Glenn Martens.

Is it a supersized playground for grown-up children, or the chaotic after-party of a night that went too far? It’s impossible to say. It’s messy. And that’s precisely why it works.

The major celebration of sport and entertainment at the Milan Cortina Olympics and in other mountain locations across Lombardy has come to an end in the best possible way. Everyone is happy — especially the Dutch team, with its impressive medal haul. And of course Superstudio, which hosted them with parties and interactive experiences in the magnificent CASA OLANDA on Via Tortona.

The Milano Cortina 2026 Olympics have come to an end with a grand finale. And just like that, Casa Olanda — hosted at Superstudio Più — has concluded, and we already miss it. 

From 26 February to 1 March, WHITE returns to the spaces of Superstudio Più. The format of the most renowned contemporary fashion fair—hosted in our venue for twenty-five years—remains true to itself, while its international outlook expands and renews, turning its focus toward the East. Highly anticipated and strategically significant is the presence of cutting-edge brands from Saudi Arabia and Qatar, Korea and Japan, with the goal of acting as a bridge and driving force for Made in Italy. As always, this is an unmissable event—essential for buyers, indispensable for trend-setters and talent scouts.
WHITE - 25 February-1 March
Superstudio Più, Via Tortona 27, Milan
www.whiteshow.com